Small Business Resources, Business Advice and Forms from AllBusiness.com
 

Peanut Butter and Jelly Management

By Chris and Reina Komisarjevsky
Publication: Sales and Marketing Management
Date: Tuesday, March 1 2005

Pay attention to your kids and you'll be a better manager, write Chris and Reina Komisarjevsky, who argue managing people requires some of the same skills as being a good parent. The two authors charmingly use family anecdotes to provide important management lessons for leaders, lessons they say are as natural as peanut butter and jelly.

Daughter Angelica's big softball play shows the need for flexibility, practice, and proper coaching. Their

Franchise Finder

Find the right franchise for you!
Explore our directory of over 800 franchise opportunties.
Get started now.
Industry:
Location:
kids' trips to the ice cream truck and the ensuing difficulty of choosing a flavor tell them to let the entrepreneurial spirit loose. When Nicholas gets lunch detention for a slight offense, they understand the need for a culture where employees accept responsibility, not place blame, and act in a straightforward manner.

Don't let the family anecdotes fool you, the Komisarjevskies have plenty of management practice, both at home and in the office. Chris is president and CEO of public relations firm Burson-Marsteller Worldwide and Reina stays at home with their six kids (and there's three more from a previous marriage for a total of nine). And that's a lot of PB and J.

—Jon Groat

(AMACOM, 2004)
$9.71

In addition, make sure to read these articles:

  • Historical Christmas in Massachusetts
  • Free horse-drawn hayrides kick off the 20th annual Christmas in the Square celebration in Hingham, Mass. Starting this Saturday and running through December 23, the ......
  • What's News for Your Business?
  • Guerilla PR is a great way build business buzz. Here's the key question: how do your business and the news intersect?Awhile back I interviewed Fern ......
  • Welcome Back: Stay-at-Home Moms
  • Are you paying enough attention to at home-moms? In the past several years, women have left the workforce to focus on baby food, carpools, and ......
  • Frankly Speaking
  • At 5:30 am on July 4, while most Americans were dreaming of grilled burgers and rockets' red glare, Rich and George Shea were at Coney ......
  • Step Right Up and See the Creatures of the Deep
  • Taking a cue from the storied Coney Island location of the New York Aquarium, an outdoor campaign by Young & Rubicam, which broke on Monday, ......
  • Up and down investment: Cyclone is for rent
  • New York is putting the historic Cyclone at Coney Island up for rent. The wooden roller coaster , which opened in 1927, has been operated ......
  • WORLD COLOR COMPLETES ACQUISITION OF SHEA...
  • NEW YORK--(BUSINESS WIRE)--April 30, 1996--World Color Press, Inc. (NYSE:WRC) today announced that it has completed the acquisition of Shea Communications and its affiliated operations, Oklahoma ......
  • The Good, The Bad, And The Dolce Vita
  • Knox is a method actor, but the detail, insight, and introspection that define that school of acting hardly characterize his autobiography. Knox was born on ......
  • Cincinnati's Appalachian Fest Eclipses Record
  • Three days of "pure festival weather" helped bring in record crowds to the 30th annual Appalachian Festival over Mother's Day weekend, May 7-9. The event ......
  • World Color announces acquisition of Shea...
  • NEW YORK--(BUSINESS WIRE)--April 17, 1996--World Color Press, Inc. (NYSE:WRC) today announced that it has entered into a definitive agreement to acquire Shea Communications and its ......
  • Spike bellies up to major eaters
  • Spike TV has acquired an appetite for competitive eating. The male-targeted network has struck a deal with Major League Eating to telecast four competitive-eating events ......
  • Mastiff Consumes Video Game License for Major...
  • SAN FRANCISCO -- Video game publisher Mastiff announced today that they have acquired the Major League Eating (MLE) license for interactive platforms. Major League Eating, ......
  • Spike Bellies Up To Major Eaters
  • Spike TV has acquired an appetite for competitive eating.
  • Building urban communities.
  • Programs promote franchise ownership to develop inner-city areas Getting a foot in the door of business ownership is easier thanks to franchising initiatives that aim ......
  • Venue Views
  • BIG IN BROOKLYN: Brooklyn Boyz Productions has secured exclusive rights to present a summer concert series at KeySpan Park in Coney Island, N.Y. The park ......