Wild Turkey's $8-10 Mil. Global Account in Play
Spirits marketer Austin, Nichols is contacting multinational agencies to compete for the estimated $8-10 million global ad account of its Wild Turkey bourbon, sources said. The winning agency will pick up the U.S. account in addition to duties in various overseas markets.
There is no
incumbent on the creative and media account. Angotti, Thomas, Hedge in New York had handled the U.S. account for more than a decade, but resigned it last month. Wild Turkey is handled by a variety of shops overseas. Chris Willis, marketing director at Austin, Nichols, New York, could not be reached for comment.
Wild Turkey trailed leading brands Jim Beam and Jack Daniel's with a roughly 4 percent share of the whiskey category in 1996, according to the Adams Liquor Handbook.
--Michael McCarthy
There is no
Wild Turkey trailed leading brands Jim Beam and Jack Daniel's with a roughly 4 percent share of the whiskey category in 1996, according to the Adams Liquor Handbook.
--Michael McCarthy
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