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| Free Newsletters Viagra Work Goes To Digitas N.Y.
Digitas' New York office has won relationship marketing duties on Pfizer's Viagra, the client said last week. The independent beat two other finalists for the new assignment, Havas' Euro RSCG 4D in Wilton, Conn., and WPP's OgilvyOne in New York, a client rep said. The budget was undisclosed. Viagra's
$110 million ad account also is in review. Competing are IPG's McCann Erickson; Omnicom's Cline Davis & Mann, the incumbent, and Merkley + Partners Healthworks; and WPP's Ogilvy & Mather and Berlin Cameron/Red Cell, all New York.
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Pfizer today launches mobile billboards promoting its erectile dysfunction drug Viagra. The effort carries the line "Get back to mischief." Interpublic Group's McCann Erickson won ......
The federal government has told Pfizer to pull its ads that promised better sex for men taking Viagra because they "failed to disclose known risks ......
Claims of a class of Viagra-purchasing plaintiffs fell flat because no one in the class followed through on administrative remedies before filing the ERISA-based action, ......
Unapproved versions of the anti-impotence pill Viagra apparently imported from Belize were mistakenly released by federal inspectors to people who ordered them, U.S. regulators said, ......
With its stock price stuck in the single digits, Internet and direct marketing firm Digitas last week made a series of management changes it claims ......
In its latest initiative to promote patient safety by combating pharmaceutical counterfeiting, Pfizer Inc. has begun to ship its first product containing radio frequency identification ......
Digitas completed its first full year of profitability as a public company in 2003. The Boston-based shop reported 2003 net income of slightly less than ......
Independent marketing agency Digitas said its first-quarter net income more than doubled to $7.4 million, compared with $2.6 million for the same period in 2003....
Plagued by client spending cuts and the slow economy, Digitas last week announced its first layoffs since the agency went public a year ago.
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