- Executive Recruiting Demystified
Making the right hires at the executive level may be the single most critical step you´ll take to affect your company´s success. Your company´s future ......
- Recruiting in the Internet Age
The Internet makes huge numbers of job seekers available to any firm with access to the Web.
- Finding Good Employees
Finding good employees is crucial to most businesses. The better the employees, the more likely the company will be successful.Similarly, bad employees can cost a ......
- Hispanic Buying Power on the Rise
Consumer spending by Hispanics reached $531 billion in 2002, an increase of more than 50 percent in the last five years, according to a study ......
- Martinez Programs Telemundo
Spanish-language TV network Telemundo on Thursday upped three executives to key positions overseeing primetime programming.
- Telemundo, Aftra In Accord
After 10 months of negotiations, Spanish-language network Telemundo and the American Federation of Television & Radio Artists have struck a deal that covers all videotaped ......
- Hispanic Consumers Keep Spending
Consumer spending by Hispanics reached $531 billion in 2002, up more than 50 percent in the last five years, according to a new study commissioned ......
- Marketing to multicultural members
HEADNOTE GROWTH GUIDANCE According to the 2000 U.S. Census, the nation's Asian and Hispanic populations are growing at incredible rates. Their purchasing power is also ......
- Telenovelas: creating stories around brands.
As it is generally known, over the last few years, the telenovela has become one of the most popular TV genres around the world. These ......
- Wal-Mart to launch in-store Hispanic programming
PRN Corp. announced this week that Premier Retail Networks Inc., its wholly owned subsidiary, is teaming up with Spanish-language television network Telemundo, to support the ......
- AHAA Notes Brands That Are M.I.A.
Hispanic television and print advertising spending in 2004 grew 4.7 percent from 2003, well behind the 10.5 percent rate of overall ad expenditures, according to ......
- All Olympics All The Time For Nbc
NBC unveiled its 2004 Summer Olympics plans Wednesday, saying that for the first time there will be 24-hour coverage of the event, including the Olympics' ......
- Clorox to Appear in Telemundo's Dame Chocolate
Hispanic broadcast network Telemundo has entered into a branded entertainment deal with Clorox in which Clorox products will appear in the Telemundo novela Dame Chocolate ......
- Buying Power Breakdown
Last May, the Selig Center for Economic Growth released fresh data on how the multicultural economy is changing. And its ranking of markets experiencing the ......
- Hispanic Ad Growth Lags Mainstream
Hispanic television and print advertising spending in 2004 grew 4.7 percent (to $3.8 billion) from 2003, well behind the 10.5 percent rate of overall ad ......