The December Marketing Group and Glen Group have formed a strategic media buying partnership to stay competitive in an increasingly complex and crowded marketplace.
Under the agreement, Sandown, N.H.-based December Marketing will receive a percentage of the media commission
for each of Glen Group's new accounts. Both companies offer a range of strategic marketing, advertising and communications services. They serve clients scattered throughout New York and New England.
"We sub-contracted [December] to handle all of our media buying," said Nancy Clark, president of Glen Group, North Conway, N.H. "There is a synergy between the two companies—we have a mutually beneficial relationship," she said.
December Marketing was formed by Alyson Bruu in 1999. Previously, Bruu worked at Graphito in Portsmouth, N.H. "[Bruu] came to us from a mutual friend," said Clark. "She approached us about doing some Web-site development. Since then it's been perfect."
Currently, Bruu is working with Glen Group for the New Hampshire Office of Business & Industrial Development, the Bar Harbour Chamber of Commerce, NH Works Program and the Work Force Opportunity Council.