Florida Museum, Community College Appoint Green
The Boca Raton Museum of Art and Palm Beach Community College have named Green Advertising agency of record.
The Boca Raton, Fla., shop won the college account after a review against undisclosed regional competition. The museum work, a branding effort that will air on local television
and radio, came via referral.
Account billings total $600,000.
Green Advertising's "Expect More" bid to increase enrollment at the Southeast Florida college is nontraditional: fly-bys over beaches, kiosks at malls and posters. "To reach the kids," said agency president Phyllis Green, "you've got to get out of the box."
The agency is a division of Pace Communications, a subsidiary of WPP Worldwide.
--Vincent Coppol
The Boca Raton, Fla., shop won the college account after a review against undisclosed regional competition. The museum work, a branding effort that will air on local television
Account billings total $600,000.
Green Advertising's "Expect More" bid to increase enrollment at the Southeast Florida college is nontraditional: fly-bys over beaches, kiosks at malls and posters. "To reach the kids," said agency president Phyllis Green, "you've got to get out of the box."
The agency is a division of Pace Communications, a subsidiary of WPP Worldwide.
--Vincent Coppol
In addition, make sure to read these articles:
- The Flaw in the Advertising Plan
- Looking into the Costs of Various Types of Colleges
- Taking Classes Offers a Great Networking Opportunity to the Business Owner
- Cadence Names Children's Discovery Museum of San Jose 2004 Stars & Strikes Beneficiary;...
- Agilent Technologies to Announce Launch of SiliconValley Grants Program; First Major...
- Valley Credit Union is Newest Community Partner in East San Jose; Bilingual Branch Opening...
- Mineta San Jose airport launches new web site.
- GroundZero: The Marriage of Art and Technology;Non-Profit Technology-In-Art Incubator Set...
- Corning Announces Activation of San Jose Corning Connected Community; Mariani Square is...
- City of San Jose Declares December 2nd Adobe Day; Software Company's 20th Anniversary and...
- Bay Apartment Communities Begins Construction of 300 Apartment Home Community in San Jose;...
- `Conversation with California' on Green Chemistry Continues at San Jose Meeting.
- AvalonBay Communities Breaks Ground On New Luxury Apartment Community; New Development...
- GoConcierge.net Helps San Jose Convention & Visitors Bureau Improve Customer Service...
Stop blaming the advertising plan. Your advertising isn't bringing the wrong people. Your sales process is failing to convert them into buyers....
No matter where your student decides to attend college, you have to pay the tuition and the books and supplies, and then you have to ......
Taking college classes offers the business owner a great opportunity for networking and expanding business skills.
Business Editors/High-Tech Writers SAN JOSE, Calif.--(BUSINESS WIRE)--Feb. 3, 2004 Cadence Design Systems, Inc. (NYSE:CDN), together with the 49ers Foundation, today announced that they have chosen ......
Business Editors/High-Tech Writers PALO ALTO, Calif.--(BUSINESS WIRE)--Jan. 14, 2000 Agilent Technologies, Inc. (NYSE:A), will officially announce its first Silicon Valley grant -- a $250,000 donation ......
Business Editors SAN JOSE, Calif.--(BUSINESS WIRE)--May 10, 2002 On May 14, 2002 Valley Credit Union will be the first financial institution to open its doors ......
AIRLINE INDUSTRY INFORMATION-(C)1997-2003 M2 COMMUNICATIONS LTD Mineta San Jose International Airport has launched its new and improved web site, http://www.sjc.org. The new web site - ......
Business Editors/High Tech Writers PALO ALTO, Calif.--(BUSINESS WIRE)--Oct. 30, 2000 On Thursday, November 2, cutting-edge artists, technology luminaries and new-economy business leaders will gather to ......
HICKORY, N.C. -- Corning Cable Systems, PAXIO, Inc. and Pulte Homes California announce the activation of Mariani Square in San Jose, Calif., as the first ......
Business Editors SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 2, 2002 Adobe Systems Incorporated (Nasdaq:ADBE), the leader in network publishing, today announced that the City of San Jose's ......
SAN JOSE, Calif.--(BUSINESS WIRE)--Oct. 19, 1995--Bay Apartment Communities (NYSE:BYA) said today it has initiated construction of a 300-apartment home community, Rosewalk at Waterford Park, in ......
SACRAMENTO, Calif. -- On August 17, the Department of Toxic Substances Control (DTSC), in conjunction with the Silicon Valley Leadership Group, will hold a public ......
Business Editors ALEXANDRIA, Va.--(BUSINESS WIRE)--Feb. 12, 2001 As part of its ongoing commitment to the revitalization of downtown San Jose and its surrounding areas, AvalonBay ......
Business Editors SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 9, 2002 New Software Tool Provides Consistency to Visitor Services Operation The San Jose Convention & Visitors Bureau (SJCVB) ......
Email
Digg It
del.icio.us
Related Resources
Press Releases
- Lebenthal Enters Florida Market; New York's Leading Municipal Bond Firm Launches First Offices In Southeast.
- Arvida, a St. Joe Company, Breaks Ground On SouthWood;Northwest Florida's Largest Master-Planned Community HonorsArchitecture and Culture of the Region.
- State of Florida Now Offers Two 529 College Plans; Introducing the New Florida College Investment Plan.
Business Resources
Sponsored Links
Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy
Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.
© Copyright 2000 Nielsen Business Media, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
