UNWELCOME MAT IS OUT
A creepy new print campaign from West & Vaughan presents the unseen to emphasize the invisible threat of radiation.
In newspaper, magazine and direct mail pieces breaking this week for anti-nuclear advocacy group NC Warn, the Durham, N.C., shop uses stark, monochromatic stills (see
below) to warn the public about Carolina Power & Light's plans to make Wake County's Shearon Harris nuclear waste site the largest in the country.
"In North Carolina, things are pretty quiet," reads copy accompanying an empty field beneath ominous clouds. "You don't hear much about nuclear waste, or plans to expand the nuclear plant. Three emergency shut-downs happened and no one heard a word. Yep. Things are pretty quiet around here."
All the ads include a cautionary caption noting CP&L's plans for Shearon Harris.
"No decisions been made yet by the Nuclear Regulatory Commission," said NC Warn executive director Jim Warren. "We are hoping for a groundswell."
An NRC decision is expected early next year. --T.W. Siebert
In newspaper, magazine and direct mail pieces breaking this week for anti-nuclear advocacy group NC Warn, the Durham, N.C., shop uses stark, monochromatic stills (see
"In North Carolina, things are pretty quiet," reads copy accompanying an empty field beneath ominous clouds. "You don't hear much about nuclear waste, or plans to expand the nuclear plant. Three emergency shut-downs happened and no one heard a word. Yep. Things are pretty quiet around here."
All the ads include a cautionary caption noting CP&L's plans for Shearon Harris.
"No decisions been made yet by the Nuclear Regulatory Commission," said NC Warn executive director Jim Warren. "We are hoping for a groundswell."
An NRC decision is expected early next year. --T.W. Siebert
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