Doner Bulking Up on West Coast
Fried Hired in L.A. to Score New Business
DETROIT--Doner is expanding its commitment to the West Coast, hiring former employee Billy Fried as group managing director for its Newport Beach, Calif., office.
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Alan Kalter, Doner chairman and CEO, called the appointment an "inevitable step in building Doner's West Coast presence."
A primary goal is to tap the region's rich dot.com landscape, Kalter said. From Detroit, Doner has picked up duties for AutoTrader.com, coolsavings.com and IntelliFutures, accounts totaling $75 million in billings, Kalter said. "We want someone [in L.A.] who really knows the agency inside and out to represent us day-to-day," he said.
Fried, 42, worked for Doner from 1988-92, handling new business in Baltimore. He left to start a publishing venture and launched Your Home, a magazine for home buyers. Most recently he was director of marketing for Los Angeles, a regional monthly.
Fried will work closely with Kalter, Doner Automotive president Tim Blett, who heads the Newport Beach office, and Bryan Yolles, chief marketing officer.
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To improve the long-term business values of Doner's retail and consumer-goods clients, the agency has hired Karl Haller as senior vice president, retail strategy.
Doner is changing its approach for Cox Communications from humorous to heartfelt in a campaign that breaks this week.
Public Storage is moving its advertising account from Dailey & Associates to Doner, the client confirmed.
Doner hit the right mix of brand-building and retail work to win Cox Communications' estimated $20 million business, company executives said.
Hotels.com has awarded creative chores on its ad account to independent Doner following a review, sources said. Estimated billings are $55 million. Southfield, Mich.-based Doner ......
Canadian electronics retailer Future Shop is launching its most aggressive brand-building effort to date with a TV and radio campaign from Doner.
Doner's first print ad for new dot-com client e-Vis.com, which previously focused its advertising on business-to-business publications, breaks this week in Detroit and California editions ......
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Doner has added a vice president of marketing strategy at its Cleveland office.
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Doner is readying a campaign behind Minute Maid's move to add Vitamin D to all of its beverages.
Doner is closing its Baltimore office and laying off an undetermined number of its 75 employees there, the independent agency said on Tuesday. The outpost ......
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