Publicis Seattle Wins US Marine

Global Resources Continue To Pay Dividends
LOS ANGELES--Newly acquired international capabilities are starting to pay off for Publicis' Seattle office, formerly EvansGroup.
The office has picked up the estimated $10 million US Marine account after a review of several Northwest shops, according to a Publicis representative. The other contenders included the Seattle offices of WongDoody, Hammerquest Saffel & Halverson and Elgin DDB. The incumbent was Williams & Helde, also in Seattle. There was no consultant on the review.
"We wanted an agency that could give us the knockout ads we need," said John Ypma, US Marine's vice president of marketing. "But we also wanted strong brand positioning and international capabilities. Publicis gives it all to us in a single agency."
Publicis' international resources were "an important factor" in the company's decision, Ypma added.
Arlington, Wash.-based US Marine markets the Bayliner and Maxum brands of pleasure boats, which are sold in 60 countries.
"This is an incredible opportunity," said Dennis Miller, Publicis Seattle's chairman and and chief executive officer. "US Marine is the No. 1 seller of pleasure boats in America. They have some excellent products, and we are excited to join their team on the Bayliner and Maxum brands."
Publicis will provide a variety of services including brand positioning and research, advertising creative and media planning and buying.
US Marine is the Seattle shop's fourth account win this year. Its other new accounts are the Washington State Lottery, the Seattle Seahawks and Snokist. --Angela Dawson