Millward Brown Buys Dynamic Logic
NEW YORK WPP Group's Millward Brown said it bought online advertising research firm Dynamic Logic.
The deal brings Millward Brown, a top marketing research company, one of the pioneers of gauging the brand effectiveness of Internet advertising. Millward Brown
said it planned to combine the companies' offerings into a suite that will measure advertising effectiveness across several channels. Dynamic Logic and Millward Brown plan on combining their interactive products into a single offering.
Terms of the deal were not disclosed.
Nick Nyhan, Dynamic Logic's president, will remain with the company, which will maintain its name and operate as a separate entity. He will report to Mary Ann Packo, Millward Brown's North America CEO.
The deal builds on a partnership struck between Dynamic Logic and Millward Brown in February 2003.That deal gave Millward Brown access to Dynamic Logic's AdIndex online ad measurement system, while Dynamic Logic was able to supplement its research with Millward Brown experts.
The deal brings Millward Brown, a top marketing research company, one of the pioneers of gauging the brand effectiveness of Internet advertising. Millward Brown
Terms of the deal were not disclosed.
Nick Nyhan, Dynamic Logic's president, will remain with the company, which will maintain its name and operate as a separate entity. He will report to Mary Ann Packo, Millward Brown's North America CEO.
The deal builds on a partnership struck between Dynamic Logic and Millward Brown in February 2003.That deal gave Millward Brown access to Dynamic Logic's AdIndex online ad measurement system, while Dynamic Logic was able to supplement its research with Millward Brown experts.
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