Panache Signs Insurer, Rosum, Banerjee

SAN FRANCISCO Public relations agency Panache Communications here has added three new clients to its roster: First American Title Insurance's Bay Area offices, Rosum Corp. and Banerjee & Partners.

Sharon Sim-Krause, president of Panache, said clients come to her PR practice at different stages of development, from early-stage start-ups to established public companies.

"Winning our new clients' vote of confidence demonstrates Panache's capabilities to provide counsel and PR services that meet the unique needs of our clients regardless of their stage of growth," she said in a statement.

For First American, Bay Area region, Panache will develop and drive its multicultural outreach campaign. The client wants to raise awareness among diverse Asian American groups such as Vietnamese, Chinese and Filipino first-time homebuyers in the greater San Francisco area.

Rosum in Redwood City, Calif., recently hired Panache to support a product launch with a media and analyst relations program. Rosum has developed unmodified commercial broadcast TV signals for position location of assets in areas where GPS fails, such as indoors and in urban canyons.

Banerjee is a New York-based ad agency that is developing a blended outsourcing model for the advertising industry.

All three accounts were awarded without a formal review, a Panache representative said. Financial details were not disclosed.