TM Shows What Superpages.com Knows
By Richard Williamson
Tuesday, April 26 2005
Tuesday, April 26 2005
Published on AllBusiness.com
DALLAS TM Advertising's first positioning campaign for Verizon superpages.com targets 18-to-45-year-old consumers with the tagline "We know around here," the agency said.
The tagline is applied to major categories of products and services represented at superpages.com, said James Hering, director of interactive marketing at TM Interactive, a unit of the Irving, Texas-based Interpublic Group shop.
"The 'We know around here' campaign reinforces what the superpages.com brand has always been about—the online expert for all things local," Hering said.
One online ad shows rising water, with the message changing as the level grows higher. The messages escalate from "We know a good plumber around here" to "and a good insurance agency around here . . . and a good scuba instructor around here."
In addition to radio spots that broke this month in New York, the campaign will include out-of-home advertising beginning this summer, the agency said.
Campaign spending details were not available.
The tagline is applied to major categories of products and services represented at superpages.com, said James Hering, director of interactive marketing at TM Interactive, a unit of the Irving, Texas-based Interpublic Group shop.
"The 'We know around here' campaign reinforces what the superpages.com brand has always been about—the online expert for all things local," Hering said.
One online ad shows rising water, with the message changing as the level grows higher. The messages escalate from "We know a good plumber around here" to "and a good insurance agency around here . . . and a good scuba instructor around here."
In addition to radio spots that broke this month in New York, the campaign will include out-of-home advertising beginning this summer, the agency said.
Campaign spending details were not available.