Mcgarrybowen Wins $300 Mil.-Plus JPMorgan Chase Account
By Andrew McMains and Kathleen Sampey
Monday, August 30 2004
Monday, August 30 2004
Published on AllBusiness.com
NEW YORK Mcgarrybowen has landed creative duties on the consolidated account of JPMorgan Chase following the company's merger with BankOne, sources said. Billings are estimated at more than $300 million, the bulk of which will be spent on ads for Chase credit cards, according to sources.
Mcgarrybowen, a New York-based independent, bested three other contenders to land the business: Omnicom Group's BBDO in New York, which teamed with sister shop Interbrand; Interpublic Group's Hill, Holliday, Connors, Cosmopulos in Boston and New York, which partnered with sibling FutureBrand; and another New York independent, Gardner Nelson & Partners, the incumbent on BankOne, sources said.
The winning agency and New York-based client could not immediately be reached.
Chase's incumbent agencies, Foote Cone & Belding in New York and The Martin Agency in Richmond, Va., both units of IPG, did not participate in the review.
Mcgarrybowen, a New York-based independent, bested three other contenders to land the business: Omnicom Group's BBDO in New York, which teamed with sister shop Interbrand; Interpublic Group's Hill, Holliday, Connors, Cosmopulos in Boston and New York, which partnered with sibling FutureBrand; and another New York independent, Gardner Nelson & Partners, the incumbent on BankOne, sources said.
The winning agency and New York-based client could not immediately be reached.
Chase's incumbent agencies, Foote Cone & Belding in New York and The Martin Agency in Richmond, Va., both units of IPG, did not participate in the review.