GWhiz Tempts Tweens for Dairy Queen
NEW YORK Grey's GWhiz unit targets tweens in the latest print and TV ads for Dairy Queen's new Blizzard flavors, the company said.
In the TV spot, two 10-year-olds are playing a videogame, during which the new Cotton Candy Blizzard flies across the screen, leaving
them each with a treat in hand. The work, aimed at kids ages 8-12, features new Blizzard flavors Bubble Tape Bubble Gum and Caramel Apple Tootsie Pop, which bow in October.
TV broke nationally this month and will run at least through October on Nickelodeon, Cartoon Network and Kids' WB. Print ads will appear in Nickelodeon Magazine and DC Comics titles.
Dairy Queen is based in Minneapolis.
In the TV spot, two 10-year-olds are playing a videogame, during which the new Cotton Candy Blizzard flies across the screen, leaving
TV broke nationally this month and will run at least through October on Nickelodeon, Cartoon Network and Kids' WB. Print ads will appear in Nickelodeon Magazine and DC Comics titles.
Dairy Queen is based in Minneapolis.
In addition, make sure to read these articles:
- Turnaround Team Expands Advertising Services, Acquires Award-winning Agency; Addition of...
- General Mills Announces Commitment to Ad Council's Coalition for Healthy Children.
- Legendary Skateboarder Tony Hawk Featured in First Commercial for Heinz's Hot Bites.
- QUICK BITES
- DQ LEANS TO 'TWEENS
- Tie-Ins: DQ, Amurol Sweet on Candy
- Amurol measures new heights.
- The Ten-Minute Managers Guide To...Marketing to Kids
- Distributing fun: Tropical Distribution keeps the assortment cool and contemporary for...
- Sweet debut: a look at products, trends and news from the All Candy Expo.
- Cartoon Network Goes Interactive! TBS and NDS Deploy iTV Games in Asia Pacific.
- Mix-in Masters
- Cartoon Network to Rev Up New Series Megas XLR on Saturday, May 1; Custom Car Culture,...
- Cartoon Network Creates Series Based on Mexican Icon: Santo.
- Class of 3000 Scores as Cartoon Network's Biggest Original Series Premiere Since 2004.
Business Editors WESTFIELD, N.J.--(BUSINESS WIRE)--May 22, 2002 The Turnaround Team, a marketing and advertising agency specializing in the use of new technologies, is pleased to ......
Unprecedented 500 Million Packages to Promote Coalition's Message of Nutritional Balance, Portion Control and Physical Activity MINNEAPOLIS -- General Mills announced today its commitment to ......
Business Editors PITTSBURGH--(BUSINESS WIRE)--July 31, 2001 Heinz Frozen Food Company, an affiliate of the H.J. Heinz Company (NYSE:HNZ), today announced that legendary skateboarder Tony Hawk ......
ROUNDUP OF NEW (AND FUTURE) MENU ITEMS ......
Dairy Queen is catering to the "'tween" market with a series of soft-serve and mix-ins treats sporting candy flavors popular with that 8-12 age group....
International Dairy Queen last year invested a good deal of its money and energy into its tie-in with Scooby-Doo. This year the 63-year-old chain is ......
The climb to Amurol Confections' most recent successes began in 1995 when it moved from the home of its birth -- a cramped, facility dating ......
With Happy Meals and free toys, Ronald McDonald set the pace for marketing to kids, but times are changing. A growing number of chains are ......
What do specialty retailers want from their candy distributors? Specialized services, of course. Companies like Tropical Distribution Ltd. of Pompano Beach, Fla., are focused on ......
Once again the candy industry is doing its best to offer something for everyone. Products shown at this year's All Candy Expo ran the gamut ......
HONG KONG -- Turner Broadcasting System, Inc. (TBS) has appointed NDS Group plc (Nasdaq:NNDS)(EURONEXT:NNDS), the leading provider of technology solutions for digital pay-TV, as ......
It's getting downright hot in the ice cream segment these days. A pack of treats concepts, especially those offering superpremium ice cream or frozen custard, ......
Entertainment Editors ATLANTA--(BUSINESS WIRE)--April 30, 2004 A breed of reptilian aliens from the future is bearing down on New Jersey, seeking to destroy an 80-foot ......
New Animated Action Series Being Produced at Cartoon Network Studios ATLANTA -- The legend of Santo, El Enmascarado de Plata (the silver masked man) will ......
Friday Premiere Ranks #1 on All Television in Prime Time With Boys 6-11 and Boys 2-11 AndrE[umlaut] "3000" Benjamin Series Charts Double-Digit Growth Among Kids ......
Email
Digg It
del.icio.us
Related Resources
Press Releases
- SKECHERS USA Footwear Takes TV by Storm With Cutting-Edge Spots in Top 40 Markets.
- Heinz EZ Squirt - the Fun Continues; Online Sweepstakes Ties Heinz EZ Squirt With Popular Kids' WB! Cartoon, While Funny New Commercials Hit Airwaves.
- NBA Ballers Set to Release With Midway's Most In-Depth Sports Marketing Campaign to Date.
Business Resources
Sponsored Links
Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy
Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.
© Copyright 2003 Nielsen Business Media, Inc. All rights reserved.
You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.
Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.
AllBusiness.com, its parent company D&B, and its affiliates.
