Fallon's BMW Films Tops Clio Awards

MIAMI -- Fallon's BMW Films campaign topped the Clio awards ceremony tonight, winning two Grand Clio awards in the categories of internet advertising and innovative media. The press and poster Grand Clio went to BMP DDB, London, for a Harvey Nichols campaign.

At the ceremony here at the Loews Miami Beach Hotel, a total of 145 winners were honored in print, poster, billboard, innovative media, internet and design categories.

The Grand-Clio-winning BMW campaign centers on a web site featuring short films by acclaimed directors such Ang Lee, Guy Ritchie and Alejandro Gonzalez Innarritu in which a hired driver and various BMW vehicles play the starring roles. The campaign won a total of five statues, including the only gold awarded in the innovative media category and two golds in the internet advertising competition. This is the campaign's second grand-slam win, having swept the One Show earlier this month with Best of Show honors at both the One Show and One Show Interactive. "We took a big risk," says David Lubars, executive creative director of Fallon. "People appreciate that."

BMP DDB's campaign, which won a gold Clio in the print campaign category in addition to the Grand Clio, centers on women who proudly display clothing they purchased on at Harvey Nichols' Winter Sale, along with the injuries they apparently received in fighting over the clothes with other shoppers.

Seven golds were awarded in the print and poster categories. Top winners included Ogilvy & Mather, Singapore. It won three golds with to its Guinness campaigns showing close-ups of women's bodies framed to look like glasses of Guinness along with the question, "What's on your mind?" (The agency also won two bronzes for its Panadol extra poster work and Changi Prison print campaign.)

BBDO, Bangkok, won two golds for its FedEx ad showing a FedEx box in which someone has placed a box that was originally intended to be shipped by a competitor. Saatchi & Saatchi, Hong Kong, won one gold for a Campaign Brief Asia print ad showing people killed by huge light bulbs, apparently as a result of an idea they had while reading the magazine.

Other U.S. winners were Boone/Oakley Advertising, Charlotte, N.C., which won a bronze for Charlotte Plastic Surgery; Carmichael Lynch, Minneapolis, Minn., which won a bronze for Harley Davidson; Crispin Porter + Bogusky which won a silver for Atom Films and a bronze for Schwinn; Fallon, Minneapolis, Minn., which won a bronze for International and Publicis West, Seattle, which won a bronze for the Washington State Lottery.

Gold winners in the Internet Advertising categories included Wieden + Kennedy Amsterdam, for Vodaphone; Framfab, Copenhagen, for Nike and Contacto Marketing & Communications, Coral Gables for the American Cancer Society.