Mullen Wins Simms Fishing Products
BOSTON--Mullen has added advertising chores, which includes creative and media duties, for Simms Fishing Products.
Simms had most recently worked with Barnhart/CMI Advertising of Denver, Colo. The business -- estimated at $5 million initially but expected to grow --
moves to Mullen, based in Wenham, MA, without a review.
Mullen was tapped mainly because of the client's past relationship with agency svp/group creative director Jim Hagar, who oversaw creative work for Simms several years ago when he was with Jackson, Wyo., agency Riddell Advertising & Design.
Upcoming work for Simms, a global marketer of waders, boots, jackets and related gear, will be largely print and designed based; TV may also be in the mix, Hagar said.
Simms had most recently worked with Barnhart/CMI Advertising of Denver, Colo. The business -- estimated at $5 million initially but expected to grow --
Mullen was tapped mainly because of the client's past relationship with agency svp/group creative director Jim Hagar, who oversaw creative work for Simms several years ago when he was with Jackson, Wyo., agency Riddell Advertising & Design.
Upcoming work for Simms, a global marketer of waders, boots, jackets and related gear, will be largely print and designed based; TV may also be in the mix, Hagar said.
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Mullen last week added advertising chores for Simms Fishing Products.
Mullen has launched a print campaign for Simms Fishing Products, its first since picking up the client last summer.
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