TBWA\C\D Out of Goodyear Review
TBWA\Chiat\Day is no longer a contender for Goodyear Tire & Rubber Co.'s $60 million North American business because of a conflict.
"We decided not to pursue Goodyear due to our relationship with Michelin in other parts of
the world," said Tom Carroll, president and CEO of the Playa del Rey, Calif., agency.
Executives from the Akron, Ohio-based client are meeting this week with agencies in the review: Fallon Minneapolis; GSD&M in Austin, Texas; Young & Rubicam, BBDO and McCann-Erickson, all New York; and Goodby, Silverstein & Partners, San Francisco. Incumbent J. Walter Thompson, Detroit, dropped from the competition last week.
"We decided not to pursue Goodyear due to our relationship with Michelin in other parts of
Executives from the Akron, Ohio-based client are meeting this week with agencies in the review: Fallon Minneapolis; GSD&M in Austin, Texas; Young & Rubicam, BBDO and McCann-Erickson, all New York; and Goodby, Silverstein & Partners, San Francisco. Incumbent J. Walter Thompson, Detroit, dropped from the competition last week.
In addition, make sure to read these articles:
- OEM Automotive Electronics To Grow Nearly 7 percent Annually Through 2006.
- It's Lights, Camera, Action For Goodyear Tire Effort
- Strong Intelligent Automotive Technologies Growth Expected.
- Two Good: Goodby Gets Goodyear Work
- DuPont Sends Out RFPs for $70 Mil. Account
- Regian Adds a Kids Media Pro
- Randall's Addendum
- 7 Vie for $60 Mil. Goodyear Biz
- 7 Vie for $60 Mil. Goodyear Biz
- DeWitt Reemerges
- JWT's Sunsweet Campaign Emerges as a Juggling Act
- Giller Joins JWTT
- Munroe Joins JWT as President
- JWT Hires New CDs
- Hill-Holliday San Francisco Names New President
New technologies and a government mandate will help drive up growth in the OEM market for electronics. The North American original equipment (OEM) market for ......
With dramatic special effects and an action-movie director behind the camera, two spots that break today for Goodyear Tire & Rubber's Assurance line aim to ......
The intelligent automotive technologies industry generated revenues totaling $196 million in 2000, according to new analysis from Frost & Sullivan. Strong growth for park assist, ......
$60 million U.S. assignment changes hands after review ......
DuPont will send proposal requests to nine agencies this week regarding the review of its $70 million advertising account.
BBDO, McCann Vet Daniel to Head ......
Bates, Ogilvy Join Grocer's TV, Radio ......
The budget's hefty but hardly humongous, the product's well-known but scarcely sexy, yet Goodyear Tire and Rubber Co.'s agency search is shaping up as this ......
The budget's hefty but hardly humongous, the product's well-known but scarcely sexy, yet Goodyear Tire and Rubber Co.'s agency search is shaping up as this ......
none ......
SAN FRANCISCO-Sunsweet Prunes retires longtime spokeswoman Barbara Mandrell and now invites viewers into a "magical orchard" where trees dance and juggle fruit in two new ......
J. Walter Thompson Technology, the technology marketing division of JWT, has named Cindy Giller senior vice president and media director. Giller arrives at JWTT's Atlanta ......
J. Walter Thompson's San Francisco office today gets a new president.
Director Richard Sabean and writer Jeff Watzman have joined J. Walter Thompson as group creative directors working on the agency's $100 million Domino's Pizza account....
Geoghegan will fill post vacated by Hill ......
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