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Should I Host My Press Kit on My Web Site? How to save money and increase publicity by hosting your press kit on your web site. (ANSWER ARTICLE) How Do I Increase My Marketing Reach with Public Service Projects? Learn how public service projects can help expand your marketing reach. (ANSWER ARTICLE) What Are the Right Kinds of Ads for the Yellow Pages? If you have a limited budget and you're a first-time advertiser in the Yellow Pages, start small and ... (ANSWER ARTICLE) How Do I Remove E-mail Links to Reduce Spam? Removing actual links to your e-mail and replacing them with graphics that display your e-mail address can greatly ... (ANSWER ARTICLE) How Do I Maintain My Competitive Advantage? Learn tips on how to win new customers and beat out the competition. (ANSWER ARTICLE) How Can I Reduce E-mail Spam from My Web Site? Find out how to hide your e-mail address from spam robots. (ANSWER ARTICLE) What Is the Right Way to Write Survey Questions? Learn how to use surveys to help understand your customers. (ANSWER ARTICLE) How Can I Prevent Corporate E-Mail Spam? Here's one way to prevent your email address from being found by spammers. (ANSWER ARTICLE) How Do I Set Up an Anti-Spam E-Mail System? Stop spam from cluttering your work e-mail inbox. (ANSWER ARTICLE) Rules for Raising Fees Companies raise their rates all of the time — it is a fact of business. Making a profit ... (ANSWER ARTICLE) How To Create Buzz for Your Company Building excitement and momentum around your company is a difficult and elusive task — and it takes a ... (ANSWER ARTICLE) How Do I Set My Business Apart from My Competitors? Try offering what your competitors do not. (ANSWER ARTICLE) How Can I Use Ads to Generate Income on My Web Site? Including ads on your Web site can be a great way to defray maintenance and other costs. (ANSWER ARTICLE) Is One Type of Online Ad Better Than Another? Understand the needs of your business to determine the best type of ad. (ANSWER ARTICLE) How Can I Boost My In-Store Marketing Strategy? Get customers to buy more. (ANSWER ARTICLE) How Can I Create Effective Customer Incentive Programs? A good incentive program builds customer loyalty. (ANSWER ARTICLE) How Do I Set the Prices for My Merchandise? Price setting involves understanding your competition and your market. (ANSWER ARTICLE) How Do I Get Started Advertising in the Yellow Pages? Start your Yellow Pages advertising with these methods to find out your most cost-effective placement and presentation. (ANSWER ARTICLE) How Do I Use a Focus Group to Improve Marketing? Learn how even a small company can benefit from a focus group. (ANSWER ARTICLE) How Do I Create an Effective Business Card? Learn how to design a business card that helps open the door to new customers. (ANSWER ARTICLE)
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Marketing: The Power of a Web Site

Host Hattie Bryant of Small Business School interviews Stacy and Al Crocetti of Hardy Boat Cruises, a travel-and-tour company based in New Harbor, Maine.

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