Best of CAMA 2006.

BEST OF SHOW--Campaign

ADVERTISER: Bayer CropScience

AGENCY: AdFarm

PRODUCT: Raxil T

PURPOSE: To launch Raxil T into the Seed Treatment market and brand it as the toughest cereal seed treatment available.

AUDIENCE: Retailers and cereal growers in

SPONSOR: Bayer CropScience Inc.

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BEST OF SHOW--Consumer Directed

ADVERTISER: Horse Racing Alberta

AGENCY: Y&R

PRODUCT: Horse Racing

PURPOSE: To reverse dwindling attendance at racetracks and reposition live horse racing in the entertainment, sports and gaming sectors.

AUDIENCE: Alberta entertainment market--18-34 year olds--skewing adults aged 20-24

SPONSOR: Osborn & Barr Canada

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BEST OF SHOW--Public Relations

ADVERTISER: Dow AgroSciences Canada

AGENCY: AdFarm

PRODUCT: Nexera New York Event

PURPOSE: To increase awareness of Nexera canola and canola oil among the industry's key influencers at a special event held in New York.

AUDIENCE: 125 canola industry stakeholders attending a "Murder Mystery" dinner cruise in New York harbor.

SPONSOR: AdFarm

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BEST OF SHOW--Advertising

ADVERTISER: Bayer CropScience

AGENCY: AdFarm

PRODUCT: Stratego Print Ad Campaign

PURPOSE: To re-position Stratego in the cereal fungicide market improving product perception while enforcing Bayer's position as "Plant Health Experts."

AUDIENCE: Cereal growers in Western Canada

SPONSOR: The Western Producer

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Print Advertisements--Series

ADVERTISER: Syngenta Crop Protection Canada

AGENCY: Adculture Group Inc.

PRODUCT: Target

PURPOSE: To reinforce Target's position as a broadleaf herbicide for cereal growers and to increase awareness of its activity on key problem weeds.

AUDIENCE: Wheat, barley and oat growers in Western Canada

CERTIFICATE OF MERIT: United Farmers of Alberta/ AdFarm (UFA Grande Prairie Ad Series)

SPONSOR: Better Farming Magazine

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Outdoor

ADVERTISER: Ducks Unlimited Canada

AGENCY: AdFarm

PRODUCT: Ducks Unlimited Canada Wetland Conservation

PURPOSE: To challenge landowners, focusing on Western Canadian farmers and ranchers, to consider their wetlands as a potential conservation investment.

AUDIENCE: Landowners, specifically Western Canada farmers and ranchers

CERTIFICATE OF MERIT: Bayer CropScience Inc./AdFarm (BigBoys)

SPONSOR: Pfizer Animal Health

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Product Sales--Series Literature

ADVERTISER: Scotiabank

AGENCY: Spencer Francey Peters

PRODUCT: Scotia Farm Legacy Services

PURPOSE: To help farm clients understand the value and urgency of business succession planning.

AUDIENCE: Farmers looking toward retirement and investors in agriculture

SPONSOR: Manitoba Co-operator

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Advertising Produced in Canada for Foreign Markets

ADVERTISER: Philom Bios Inc.

AGENCY: Heyday Communications Inc.

PRODUCT: JumpStart

PURPOSE: To raise awareness that JumpStart can be used in corn to increase phosphate fertilizer efficiency.

AUDIENCE: Corn growers in North Dakota and South Dakota

CERTIFICATE OF MERIT: Bayer CropScience/AdFarm (PUMA Herbicide)

SPONSOR: Horse Racing Alberta

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French Language Marketing--Print Advertisements

ADVERTISER: (tie) Federation des caisses Desjardins du Quebec

AGENCY: Des Arts Communications

PRODUCT: Financial Services

PURPOSE: To produce targeted measured agricultural advertising to producers that maximizes business connections.

AUDIENCE: Quebec agricultural producers

ADVERTISER: (tie) Wyeth

AGENCY: Adculture Group Inc.

PRODUCT: Services Financiers

CERTIFICATE OF MERIT: Maizex Seeds Inc./AdFarm (Maizex Seeds Print Advertisement)

SPONSOR: Le Bulletin des agriculteurs

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Public Relations--Newsletters

ADVERTISER: Farm Credit Canada

AGENCY: Farm Credit Canada

PRODUCT: AgriSuccess Journal

PURPOSE: 50% of readers will find the Journal useful and of high quality and 50% of readers will read the Journal from cover to cover.

AUDIENCE: Primary--producers (farmers) across Canada; Secondary--external agribusiness operators and-communities of interest

CERTIFICATE OF MERIT: Farm Credit Canada/In-house (Internal Newsletter "AgriCulture")

SPONSOR: Syngenta Crop Protection Canada, Inc.

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Public Relations--Association Publications

ADVERTISER: La Federation des producteurs de lait du Quebec

AGENCY: La Terre de chez nous

PRODUCT: Le Producteur de lair Quebecois

PURPOSE: To provide dairy producers with industry specific information on current events, herd health genetics, equipment, and farm management. To provide dairy producers with current information and data on Federation (Provincial) mandates, marketing, promotions and policies.

AUDIENCE: Quebec's dairy producers and related industry professionals

CERTIFICATE OF MERIT: La Federation des producteurs de Bois du Quebec/La Terre de chez nous (Bovins du Quebec)

SPONSOR: The Prolific Group

Public Relations--Issues Management

ADVERTISER: Dow AgroSciences Canada

AGENCY: AdFarm

PRODUCT: Pasture Rejuvenation Month

PURPOSE: To educate producers on the benefits of caring for and improving pasture land. To sustain category leadership, non-product promotion and education. To incorporate information from across the industry channel in pasture management.

AUDIENCE: Cattle producers and secondary audience of other grazing livestock producers and horse owners

SPONSOR: Ipsos-Reid

ADDITIONAL BEST OF CAMA WINNERS

                                                      CERTIFICATE
ADVERTISER        AGENCY            PRODUCT           OF MERIT

PRINT ADVERTISEMENTS--Less than Page

Syngenta Crop     Adculture Group   Tilt              Syngenta Crop
Protection        Inc.                                Protection
Canada                                                Canada/
                                                      Adculture Group
                                                      Inc. (Callisto
                                                      Corn Herbicide)

PURPOSE: To increase awareness of the benefits of Tilt
fungicide to wheat, barley and oats growers by 10%.

AUDIENCE: Wheat, barley, and oat growers in Western Canada

SPONSOR: Fruit & Vegetable Magazine (Annex Publishing & Printing)

MERCHANDISING AIDS--Exhibits/Displays

Agriculture       Adculture         Trade show        Bioniche Animal
and Agri-Food     Group Inc.        display for       Health Canada
Canada                              Foodex in         Inc./MacGregor
                                    Japan             MCI (Nutrequin
                                                      Elite)

PURPOSE: To show Japanese food buyers where Canadian food
and beverage products come from--beautiful, pristine natural
environments that contribute to their quality and wholesomeness.

AUDIENCE: Commercial and retail food beverage buyers attending
the Foodex trade show in Tokyo

SPONSOR: Farmers' Independent Weekly

MERCHANDISING AIDS--Premiums

Canadian          Deschenes-        CWB Pasta from
Wheat Board       Regnier           the Prairies--
                                    Cookbook

PURPOSE: To promote consumption of Canadian durum. To create
positive perceptions of CWB as farmer-focused. To highlight
the CWB's 70th anniversary and brand identity.

AUDIENCE: Farmer's and the general Canadian public

SPONSOR: CAMA Certificate in Agri-marketing

MERCHANDISING AIDS--Contests

Westeel           mf.1              Grain storage     Bee Maid
                                                      Honey/BCG
                                                      Communications
                                                      (Bee Maid Honey
                                                      "Eat Right--
                                                      Take Flight"
                                                      Contest)

PURPOSE: To encourage visits to Westeel dealers through
use of a contest. To affirm the Westeel brand's leadership
position in grain storage, and remind readers that Westeel
grains represent "top of class" quality.

AUDIENCE: Buyers of grain storage

SPONSOR: The FaQtory

FRENCH LANGUAGE MARKETING--Sales Support Materials

Westeel           mf.1              Storage           Bayer
                                    Products          CropScience/
                                                      AdFarm (Guide
                                                      to Grass Weeds,
                                                      French)

PURPOSE: To support the Westeel brand by affirming Westeel's
leadership position in grain storage. To promote Westeers
centennial and the associated contest, and alert readers to
the availability of Westeel's "On-Farm Storage Guide" at
Westeel dealers.

AUDIENCE: Producers

SPONSOR: La Terre de chez nous

FRENCH LANGUAGE MARKETING--Public Relations

La Financiere     LXB               Financement       Farm Credit
agricole Quebec   Communication     agricole          Canada/In-house
                                                      (Customer
                                                      Experience
                                                      Employee Guide)

PURPOSE: To make known the role of Agricultural Financial
Advisors at the time of project start up or in the process
of business transfer.

AUDIENCE: Quebec agricultural clients and future
agricultural producers

SPONSOR: Farm Credit Canada

PUBLIC RELATIONS--Media Relations Program

Ontario Farm      Ontario Farm      Media Tours and   Wyeth/Adculture
Animal Council    Animal Council    the Faces OFAC    Group Inc.
                                    of Farming        (West Nile
                                    Calendar          Innovator)
                                    Program

PURPOSE: To increase positive media coverage of the work being
done by Ontario livestock farmers with a focus on issues such
as normal farming practices, biosecurity, new technologies,
biotechnology, and the role of farm families in their communities.
To build OFAC relationships with journalists.

AUDIENCE: Ontario journalists; Ontario Food writers; Consumers;
and the Agri-Food sector

SPONSOR: JSA Communications Inc.

PUBLIC RELATIONS--Corporate Brochures/Annual Reports

Dow AgroScences   AdFarm            Nexera Canola     United Farmers
Canada                                                of Alberta
                                                      AdFarm (UFA
                                                      Annual Report)

PURPOSE: To report to stakeholders on the success and Progress
of Nexera canola in order to build confidence in the brand and
support strong business growth objectives.

AUDIENCE: Western Canadian growers who contracted to grow
Nexera canola in 2005 and 2006: Channel partners who contract
Nexera canola in a collaborative business format

SPONSOR: Nexus Exhibits Ltd

CONSUMER DIRECTED CAMPAIGNS--Print

Manitoba          Studio of         Print Ad
Pork Council      Wendy J., Inc.

PURPOSE: To increase consumer consumption of pork products
by encouraging them to pick pork for their meals.

AUDIENCE: General public primarily, women aged 25-45

SPONSOR: Ontario Farmer Publications

CONSUMER DIRECTED CAMPAIGNS--Educational Materials

Horse Racing      Y&R               Horse Racing      Dairy Farmers
Alberta                             Inc. (Bookmark,   of Manitoba/
                                    buttons milk      Studio of Wendy
                                    carton banks)

PURPOSE: To help stabilize, enhance and ensure the growth and
integrity of the Alberta horse racing and breeding industry.

AUDIENCE: 18-34 year olds--skewing adults 20-24

SPONSOR: L.A. Morris & Associates

CONSUMER DIRECTED CAMPAIGNS--Sales Support Materials

Horse Racing      Y&R               Horse Racing      Canadian
Alberta                                               Hereford
                                                      Association/
                                                      Woodruff
                                                      Sweitzer
                                                      (Canadian
                                                      Hereford Beef
                                                      Packaging)

PURPOSE: To promote horse racing as an entertaining night out.

AUDIENCE: 18-34 year olds--skewing adults 20-24

SPONSOR: Monsanto Canada inc.

CONSUMER DIRECTED CAMPAIGNS--Websites

Ontario Farm      JWA Group         Virtual Farm
Animal Council                      Tour Website

PURPOSE: To give consumers the opportunity to visit real, working
farms and learn about the farmers and animals who live on each one.
To increase availability of easy to understand online information
occur farming. To provide an electronic resource for Ontario
secondary school teachers to use.

AUDIENCE: Ontario secondary school students and Ontario secondary,
school teachers The genera public who is interests in learning more
about where and how farm animals are raised. Journalists without a
farming background.

SPONSOR: The FaQtory

TOTAL CAMPAIGN $75,000 or Less

United Farmers    AdFarm            Grain Storage     Bioniche Animal
of Alberta                          Promotion         Health Canada
                                    Campaign          Inc./MacGregor
                                                      MCI (Nutrequin
                                                      Elite)

PURPOSE: To promote UFA's financing options
for grain-storage to increase sales.

AUDIENCE: UFA members and growers in grain
production areas across Alberta

SPONSOR: Stratus Agri-Marketing Inc.

TOTAL CAMPAIGN $75,000-$200,00

Bayer             AdFarm            Thumper           United Farmers
CropScience                         Campaign          of Alberta/
                                                      AdFarm (Mud
                                                      Month Campaign)

PURPOSE: To increase awareness of the growing issue of 'Group 2'
resistant Kochia and position Thumper as the best product for
control of kochia and Group 2 resistant kochia.

AUDIENCE: Cereal growers and retailers in Western Canada

SPONSOR: Syngenta Crop Protection Canada Inc

TOTAL CAMPAIGN $200,000-$500,000

Bayer             AdFarm            Raxil T           Monsanto Canada
CropScience                         Campaign          Inc./Osborn
                                                      & Barr Canada
                                                      Corp. (Roundup
                                                      Ready Canola)

PURPOSE: To launch Raxil T into the seed treatment market and
brand it as the toughest cereal seed. Seed treatment available.

AUDIENCE: Retailers and cereal growers in Western Canada

SPONSOR: Farmers' Independent Weekly

RADIO ADVERTISEMENT--Single

Bayer Crop        AdFarm            PUMA 120 Super    United Farmers
Science Inc.                                          of Alberta/
                                                      AdFarm (UFA
                                                      Grande Prairie
                                                      Grand Opening
                                                      Radio)

PURPOSE: To highlight the flexible and convenient options PUMA
Super provides along with its exceptional control of grassy weeds.

AUDIENCE: Cereal growers in Western Canada

SPONSOR: Bayer CropScience Inc.

RADIO ADVERTISEMENT--Series

Bayer Crop        AdFarm            Thumper           Monsanto Canada
Science Inc.                                          Inc./Osborn &
                                                      Barr Canada
                                                      Corp. (Roundup
                                                      Transorb HC)

PURPOSE: To increase awareness of the growing issue of 'Group 2'
resistant kochia and position Thumper as the best product for
control of kochia and Group 2 resistant kochia.

AUDIENCE: Cereal growers and retailers n Western Canada

SPONSOR: Canadian Broadcast Sales

TELEVISION ADVERTISEMENTS

Becker            Adculture         Nodulator
Underwood         Group Inc.

PURPOSE: To increase the brand awareness of Nodulator as a new
inoculant brand among existing and potential new customers

AUDIENCE: Pea and lentil growers in Saskatchewan and Southern Alberta

SPONSOR: Quarry Integrated Communications

ELECTRONIC MEDIA--Web Design, Outbound
Electronic or Interactive Multi-Media

Farms.com         Farms.com/        Agpromote.com     DuPont Canada/
                  AgriFood                            Sirius Web Labs
                  Innovations

PURPOSE: To increase awareness of the Farms.com Media innovative
online marketing products and services available to agricultural
advertisers.

AUDIENCE: Agricultural advertisers interested in communicating
wire farmers ranchers and agribusiness clients

SPONSOR: Country Guide

ELECTRONIC MEDIA--Video on CD or DVD

Shur-Gain         Productions Guy   Transition        Western Canada
                  Lecuyer inc.      NR (CD)           Farm Progress
                                                      Show/In-house
                                                      (CD)

PURPOSE: Preparing milk cows for calfing.

SPONSOR: Grainews

DIRECT MARKETING--Single

Farm Credit       In-house          Quebec Trade      Bayer
Canada                              Show Direct       CropScience
                                    Mail Postcard     Inc./AdFarm
                                                      (Stratego/
                                                      Folicur)

PURPOSE: To build Brand awareness n the Quebec market,
generate interest in FCC & encourage
potential customers to visit the FCC booth.

AUDIENCE: Quebec producers who have visited one of
the two trade shows

SPONSOR: AdWest

DIRECT MARKETING--Campaign

ADVERTISER: Arysta LifeScience

AGENCY: Woodruff Sweitzer

PRODUCT: Everest Herbicide Project Clean Field

CERTIFICATE OF MERIT: Merial Canada Inc./Surge
(Eprinex, Anagen J-Vac, Cystorelin and Ivomec)

PURPOSE: To communicate with Western Canadian
wheat growers during a time of year when
they are not used to being communicated
with. To get growers thinking about 'Flush
after Flush' control they nave received with
EVEREST during the year.

AUDIENCE: Western Canadian wheat growers who had
participated in offers in the past

SPONSOR: AdWest

PRODUCT SALES--Single Piece Literature

ADVERTISER: Dow AgroSciences

AGENCY: AdFarm

PRODUCT: Range & Pasture Product Portfolio

CERTIFICATE OF MERIT: Westeel/mf.1 (Grain Storage)

PURPOSE: To be an information fool for Range & Pasture
agents to use with producers and to be a take-
away piece for producers.

AUDIENCE: Cattle ranchers and influencers in the Canadian
cattle industry and Western Canadian Range &
Pasture retail agents

SPONSOR: Pioneer Hi-Bred Limited

MERCHANDISING AIDS--Point of Purchase Materials

United Farmers    AdFarm            UFA CPSR          DuPont
of Alberta                          Invitation        Canada/Ogilvy
(tie)                               and Poster        (Express SG)

PURPOSE: To maintain and enhance customer loyalty. To serve as
an invitation to key customer's from a UFA crop representative
to attend a special customer appreciation curling event

AUDIENCE: UFA members/growers in Alberta production areas of
Spruce Grove, Fort Saskatchewan, Leduc and Drayton Valley

United Farmers    AdFarm            UFA Paint
of Alberta                          Promotion POS
(tie)

PURPOSE: To promote UFA's wide selection of paints--
on sale and special offers

AUDIENCE: UFA members and customers

SPONSOR: Agrifinance/AgriCard

ADVERTISING FOR AGRIBUSINESS

AdFarm            In-house          Agency            Woodruff
                                    Promotion         Sweitzer/
                                                      In-house
                                                      (Woodruff
                                                      Sweitzer
                                                      Stampede
                                                      Soiree)

PURPOSE: To utilize the holiday season to Promote the AdFarm
brand values, including relationships, quality fun, passion,
and excellence.

AUDIENCE: AdFarm clients, suppliers, alliances, staff, friends,
families and potential clients

SPONSOR: NK Brand Seeds Syngenta Seeds

PUBLIC RELATIONS--House Organs

Bayer Crop        AdFarm            Farm Forum        Dow Agro
Science Inc.                                          Sciences
                                                      Canada/AdFarm
                                                      (Range &
                                                      Pasture Product
                                                      Portfolio)

PURPOSE: To support the information needs of farmers by
addressing current issues and celebrating farming lifestyle.

AUDIENCE: Farmers, influencers, and agriculturalists

SPONSOR: Canadian Wheat Board

PUBLIC RELATIONS--Advertorials

DuPont Canada     McCormick         Solumax
                  Company           Technology

PURPOSE: To launch and build awareness of new Solumax
soluble granule technology with growers and educate
them about key benefits.

AUDIENCE: Cereal growers in western Canada

SPONSOR: BCG

PUBLIC RELATIONS--Corporate Image Campaign

Canadian          In-house          Harvesting        Canadian
Wheat Board                         Opportunity       Simmental
                                    Brochure          Association/
                                                      AdFarm (Proud
                                                      to be
                                                      Simmental)

PURPOSE: To inform the farmer-stakeholders of the future vision
of the farmer controlled board of directors for the organization
and to position the "Harvesting Opportunity" proposal as the
most comprehensive future vision to address the financial and
business needs of farmers in Western Canada.

SPONSOR: DuPont Canada Inc.

EDUCATIONAL MATERIALS--Print

Bayer             AdFarm            Guide to Grassy   Manitoba
CropScience                         Weeds             Canola Growers
                                                      Association/BCG
                                                      Communications
                                                      (MB Canola
                                                      Growers Canola
                                                      Commodity
                                                      Challenge)

PURPOSE: To educate farmers about the most grassy weeds
in Ontario and Quebec by providing them with an easy to
use reference guide.

AUDIENCE: Crop producers in Ontario and Quebec

SPONSOR: Bayer CropScience Inc.

EDUCATIONAL MATERIALS--VHS, CD or DVD Video

DuPont Canada     McCormick         Solumax           Farm Credit
                  Company           Technology        Canada/In-house
                                                      (Mission
                                                      Possible The
                                                      FCC Customer
                                                      Experience)

PURPOSE: To educate a key target audience about new Solumax
technology--what makes this new technology unique and how it
works.

AUDIENCE: DuPont retailers

SPONSOR: AgriMarketing magazine

CONSUMER DIRECTED CAMPAIGNS--Total Campaign

Horse Racing      Y&R
Alberta                             Horse Racing

PURPOSE: To promote horse racing as entertainment

AUDIENCE: 18-34 year olds--skewing adults 20-24

SPONSOR: Osborn & Barr Canada