Nissan Titan Delivers the 2007 Trophy in "Chase for the Heisman" Marketing Campaign.

Fans Invited to Cast Their Vote Online for the Winner and Strike their Best Heisman Pose

NASHVILLE, Tenn. -- Today, Nissan North America, Inc. (NNA) announced its marketing plans for title sponsorship of the most sought-after award in collegiate sports: The Heisman Trophy. Inspired by

Nissan's "Chase for the Heisman" campaign is a cross-platform marketing initiative designed to engage college football fans at every point of contact, while illustrating the toughness and versatility of the 2007 Nissan Titan. To accomplish this, Nissan developed a compelling story for TV about a crew of real-life characters and animals representing college mascots that block and tackle each other as they chase the Heisman Trophy on the long road to the December awards ceremony. To their dismay, the trophy is strapped into the Utili-track[TM] system in the Nissan Titan's truck bed as it speeds away.

The story was then translated into multiple communications channels to deliver a 360-degree branded experience for consumers that include broadcast, print, online, events and wireless. The ultimate touch point for consumers includes not only the ability to vote for their favorite player at www.TheHeismanVote.com but one will have the privilege of attending the December awards ceremony in person.

"College football fans are knowledgeable, fiercely loyal and have a healthy respect for the integrity of the game," said Jan Thompson, NNA vice president of marketing. "We knew our communication had to feel extremely authentic for it to make a necessary impact."

The "Chase for the Heisman" campaign includes the following components:

* Two (2) national TV spots that debut during high profile games on October 21 and November 4 on ESPN and ABC, as well as custom pre- and in-game vignettes

* An exclusive print ad in ESPN the Magazine

* www.TheHeismanVote.com, where fans can cast their votes for the player they believe deserves the Heisman Trophy. Votes will be tallied at the end of the season and count as one vote towards the official Heisman tabulation. Soon, fans will also be able to follow the vote at www.NissanUSA.com and vote in Nissan dealerships throughout the country.