What Is Flash and Should You Use It on Your Web Site?

LEE ODDEN: So, what about Flash? Is Flash bad for your website if you want to rank highly on search engines? Well the answer is, it's not that flash is so bad, it's the absence of text that doesn't help search engines understand what your website is about. If your website is made entirely of one Flash movie, then good luck, you're not going to rank well on regular search results. But if your site uses Flash in an HTML wrapper and offers some text, that'll give the search engine more to go by on what your site's about and be able to rank your website, so when people are looking for your content, they'll be able to find you.