MARIA GIUDICE: Small businesses should be very careful when they are picking a designer, much like picking an architect to design your house, or picking a plummer to fix your sink. At the end of the day it's about really good relationships, so one of the things you have to make sure is, is this somebody that I could actually work with and collaborate with? And what I would avoid is, thinking about design as decoration. You shouldn't look for a designer as a decorator, you should find a designer that is a creative problem solver.











