Marketing & Advertising

Good Point ...

Sandra makes a good point regarding women and self promotion. So do you. It's always easier to promote others for their business or accomplishments but we all seem to fall short when it comes to ourselves. One would think that no one can promote us better than ourselves! We need to get out of that mind set and start promoting!
I look forward to reading the next post.

Membership Site Software ...

I know this article/review is getting a little old now. But I just wanted to say in the past year or so there have been some major improvments and enhancements to the Extreme Member platform.

We've added a huge library of video tutorials, online user manual, phone/email support and much more. If you're looking at starting a membership site or you've already got one and you're looking for a better system then we'd love to talk. All our contact details are on the site http://www.extrememember.com but feel free to call 407-745 1560 (USA) or 08-7200 1003 (Australia)

Cheers
Shane ...

How I would have approached this email differently.

As you were saying, the way in which the advertising firm approached this completely took the face and name off of the book and author. In so doing there's no personal touch at all to it, which leaves, as you said, the prospective customer scratching their head and deleting the message.

What I would have done is to first attach a quote from the work to the very top of the email, before saying who the email was from, or even why anyone should try and help with advertising for the book. A short passage that was either insightful or possibly even controversial would have sufficed.

Next, I would have introduced myself; said my hellos and then after wards state exactly what the book and this particular email was about, along with the Author and the title of the piece.

After establishing the baseline for interest it would then be pertinent to show a personal an vested interest in the book. Not the sales. Explain why you are advertising for the book. What makes it so special or profound. SELL the book on its merit and topic.

Lastly, and this is where I may get some disagreements, I would leave the reader of the email free to choose whether to follow the link to the web-page where the book is on sale, or not. The reader will ultimately have to decide anyways on their own, and aside from giving them the information needed to make a decision (Really all the pros for why you should OWN the book. Not just buy it.) the advertiser can't force the exposed to purchase the work.

That was actually a fun exercise (laughs). I hope you read this Miss Denise. I would like some feedback if you do. Thank you!

Sincerely,
Zachary ...

Pr Jobs ...

Nice article.
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John Assam
Pr Jobs ...

Use Janie's Advice ...

Janie: thanks so much for your comment. So smart! Please write to me offline and tell me what kind of work you do. Perhaps a Q&A for the blog? Thanks again for taking the time. leslie@leslielevine.com ...