Convincing people who don't already feel the need is hugely expensive. More expensive than most small companies can afford. Educating customers is not a cost effective advertising strategy for most small business.
Today's marketing is so much different than even just a few years ago. As we see newpapers folding, radio stations being sold for pennies on the dollar, and even email marekting taking a bit of a back seat to online maketing, SEO, SEM, etc., it is becoming very obvious that many are stepping away from the traditional systems. In a time when we all try to provide "instant gratification" with out marketing endeavors, too easily we forget the basic stance that marketing is about proving oneself as THE expert in the field (whatever that field may be). While SEO and SEM, email marketing, online engagement, etc, are proving to be "where it's at" we still must show what we have to offer the client- what problem we can solve for them. It is not about us, it is about them! Let's also not forget the value of face to face! Even online marketers must be aware of the other layers, and the more traditional steps. Terrie Mavros SEO/SEM Specialist site-fetcher.com ...
By: Terrie Mavros, woner, Site Fetcher SEOon10/17/09 at 9:39 AM
I agree wholeheartedly. What is amazing is how many companies do not employ tools to make customer contact easier, and thus increase loyalty. For example, if website place a YAKFREE webphone on their site, users could click-to-call customer service with zero cost to either party. Why wouldn't companies do things as simple as this?
Sam Thanks so much for your kind comments and for spreading the word on this post. Shiftboard will be glad to hear that the animation explaining Online Scheduling was clear and to the point. Thanks for writing in. TJ ...
By: TJ McCueon9/4/09 at 9:33 PM
Online Scheduling and Video Marketing to Help Business Customers Understand Your Service