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Professional PR

Think of what you like to read. Consider the email that crowds your in-box. Why do some message get on your nerves ... Read More

Word to Your Mother

Effective Communications

I'm going to focus today on effective communications with the person who most likely taught you how to say your first word: ... Read More

Simmons Gives Us A Bed of Tree Sap and Soy

Green Business News

Simmons introduced their Natural Care Line of Mattresses ... Read More

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How To Market a Hard-to-Explain Product Far too many entrepreneurs believe that if they have a good product, customers will come. However, success is ... (ARTICLE) Three Things Every Yellow Pages Advertiser Needs to Know Yellow Pages advertising has an incredible amount of potential. There are three basic truths of Yellow Page advertising ... (ARTICLE) The ABCs of Effective Advertising Developing an effective advertising campaign is easier said than done, but understanding a few key principles will put ... (ARTICLE) Marketing Basics Business owners should carefully plan their marketing strategies and performance to keep their market presence strong. So, what ... (ARTICLE) VIDEO: Marketing: The Power of a Web Site Host Hattie Bryant of Small Business School interviews Stacy and Al Crocetti of Hardy Boat Cruises, a travel-and-tour ... (VIDEO) VIDEO: The Right Way to Advertise AllBusiness Exclusive: A profile of Re-Use Concrete Sealing, a concrete resealing company based in Kansas. (VIDEO) The Psychology of Marketing It takes some knowledge of basic psychology and human behavior to succeed at marketing. People buy things to ... (ARTICLE) Where Can I Find Sample Ads for My Business? To find sample ads for your business if you plan to advertise on a search engine like Google ... (ARTICLE) Find an Ad Agency That Gets Results Many small businesses lack the expertise, time, and resources to create an effective professional ad campaign. But do ... (ARTICLE) VIDEO: Why the Web Is the New Media Kit Interview with Michael Greece of Padilla Speer Beardsley, a New York public relations firm. (VIDEO) VIDEO: The Right Way to Handle Angry Customers Interview with Jim Logan, AllBusiness.com's marketing advisor. (VIDEO) Create and Share Your First Podcast Learn everything about how to make podcasts -- from recording and editing podcasts to sharing it online. (MINI TUTORIAL) The Best Way to Use Color and Imagery to Improve Your Marketing AllBusiness.com's Chris Bjorklund interviews Joseph Carrabis, founder of Next Stage Evolution, whose cutting-edge research details how color and ... (PODCAST) What Organizations Will Handle PR for Small Businesses? PRWeb.com offers an Online Directory of Public Relations Firms and PR Practitioners. About.com offers AboutPR.com as an important ... (ARTICLE) Marketing P.A.I.N. - Part 3, Advertising the First Stage of Pain People's status occasionally changes, and for some, an event will occur which places them firmly in the market. (BLOG POST) Marketing P.A.I.N. - Part 4, When People Realize They're Hurting And remember that any medium can carry any message. These Stage 2 examples used television and magazine ads ... (BLOG POST) How to Differentiate Yourself from Your Competitors The Unique Selling Proposition is your biggest marketing weapon and is the key to differentiating your business from ... (PERIODICAL ARTICLE) Why Do We Pursue Publicity? He then asked the photographer's hobbies. Learning underwater photography topped the list, he mentioned “I train under water,” ... (BLOG POST) Marketing Your Small Business: Beyond the Referral Most independent professionals like yourself get the majority of their new clients through referrals from happy clients. But ... (ARTICLE) Hiring a Copywriter for Your Small Business Like hiring good employees, finding a good copywriter takes time and persistence. Follow the correct process and guarantee ... (ARTICLE)
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VIDEO: Use the Power of Testimonials

Interview with Jim Logan, AllBusiness.com's marketing advisor.

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Industry Associations

Industry Associations
Marketing and Advertising Global Network
Cooperative network of noncompeting advertising, marketing, merchandising, and public relations agencies. Prime objective is to bring about, through mutual cooperation, greater accomplishment and efficiency in the management of member advertising ...

Members: 40
Founded: 1946
Dues: $6,500 annual; initiation fee, $2,500 annual.

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