Direct Marketing software guide.

Direct Marketing Software Guide

With the revolution in microchip technology, there has been a revolution in computers, their prices, the software that runs them and, as a result, the way marketers do business. Retailers who've stayed away from computers are now finding them indispensible

Significant is the growth of PCs and Macintosh computers with networking and PC-to-Mac capabilities. Computer networks have enlarged the scope of mailers, marketers and creatives and put them in touch with service bureaus, lettershops and their own people working on the second floor. The trend is to computerize everything. Ogilvy & Mather Direct's New York office is moving to Midtown Manhattan and taking the opportunity to outfit its 25 creative with PCs. Sprinkle in several laser printers, modems and high-quality software, connect everything and that is the future: Integration of text and graphics, information sharing and hands-on data manipulation.

In the following pages, Direct Marketing presents some of the leading software packages that have captured the imagination of marketers. We have dicided our listing alphabetically, coding the software packages with symbols for easy scanning: telemarketing; fulfillment; list management/database; integrated -- multifaceted usually incorporating accounting, statistical, telemarketing and database functions; desktop publishing; decision support; sales support and miscellaneous for various programs of interest. A toolbox appears on the next page; photocopy it and use it as a page marker when reading the guide. We encourage you to call the companies that appear in our directory. The packages listed here are some of the most innovative software products in the field. Many are available retail, but most are available direct. When you do call, however, we ask you one favor: Say you saw it in Direct Marketing magazine.

A Mailing System: ACCUMAIL Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (East. 1981) 800/368-5806; 301/982-2000 Package features: Accumail allows user to process records either in batch or one by one. The system will: add, correct or confirm 5-digit ZIP codes; assign carrier route codes; insert ZIP+4 codes; and correct street, city and state data according to U.S. Postal Service conventions. Specs: Runs on IBM PC,/XT,/AT with PC or MS-DOS and 10MB disk storage. Ver. 1.01 requires 640K RAM; 1.OMB. Training/Service: Manual and hotline available. Maintenance contract $95 annual. Users/Installations: There are 150-160 mailers currently using this system. Price: $795 Decision Support: A-CROSS Strawberry Software, Inc., 42 Pleasant St., Watertown, MA 02172 (Est. 1983) 617/923-8800 Package features: A-Cross cross tabulation software uses a familiar spreadsheet format that lets the user view tabular reports as they are created. Options exist for percentaging, statistics, ranking, nets and subtotals. Program is compatible with 1-2-3 and dBase files as well as ASCII. Appropriate for survey research or sales analysis. Specs: Runs on IBM/XT, /AT, PS/2 or compatible with DOS 2.15 or later and 512K hard disk. Ver. 2.0; 450K disk space required. Training/Service: Manual and telephone support; maintenance included in price. Users/Installations: Primary users include marketing, research and sales analysts; 1,000 installations. Price: $995 Mailing System, List Management/Database, Fulfillment: ADMS (Advanced Direct Marketing Software) CORTEX Konsultkollegium AB, Florettgatan 29 C Helsingborg, Sweden 25266 (Est. 1972) 011+46-42 20 11 00 Package features: ADMS is a complete software package for an integrated direct marketing system. It handles: list management; merge/purge; deduplication; mail order one shot/catalogue fulfillment; mail order continuity fulfillment; club continuity fulfillment; limited continuity fulfillment; magazine subscription fulfillment. Specs: Runs on IBM mainframe/AS400. Training/Service: Manual, phone support available; training on site. Users/Installations: There are currently 60 installations. Price: Available upon request. Telemarketing: AFFINITEC Affinitec Corporation, 2252 Welsch Industrial Ct., St. Louis, MO 63146 (Est. 1976) 314/569-3450 Package features: Affinitec's software system helps inbound call centers measure and manage their productivity performance and efficiency to achieve increased revenues, improved customer service, reduced expenses and improved quality of work life in their centers. Software products are available in both stand alone and integrated configurations. Specs: IBM PS/2 family or compatible; disk space varies by size of center. Training/Service: Training available on site or at vendor headquarters. Consulting services, hotline phone support, field support, custom programming support available. Maintenance options vary. Users/Installations: Over 1,000 inbound call centers. Price: Starts at $10,000. Decision Support, List Management/Database: AMSS (Advanced Marketing Selectivity System) Direct Marketing Advisory Services (DMAS), Inc., 19 Barstow Rd., Shelburne, VT 05482 (Est. 1980) 802/985-2688 Package features: AMSS is a list segmentation system specifically designed for the direct mail industry to target promotional mailing in the most profitable way by using statistical models. It is a name-by-name scoring system, incorporating proprietary mathematical algorithms, which enables a company to build statistical segmentation models in an easy way, and without the need for a statistician. Specs: Program runs on mainframe and minis, including IBM, Honeywell, Control Data, Digital and Hewlett-Packard machines. Also runs on PC. Ver. AMSS/4 requires 10MB disk space. Training/Service: Training on site or at vendor headquarters. Maintenance contract $5,000-$15,000. Users/Installations: There are 20 installations at direct mail companies. Price: $25,000-$125,000 Mailing System: ARCLIST Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: ArcList is a mailing list management system that identifies duplicates, print labels and checks ZIP codes and state abbreviations at entry. Performs carrier route, ZIP+4 and 5-digit postal presort for 1st, 2nd, 3rd and 4th class mail. LAN version, which allows up to six users, also available for $995. Enter-Only package ($95) allows data entry only to be done on separate terminals while ArcList is performing other functions. Specs: Runs on IBM PC, /XT, /AT and compatibles with PC or MS-DOS and 10MB disk storage. Ver. 1.21 requires 640K RAM; 2.7MB. Enter-Only requires 256K RAM, 250K hard drive. Training/Service: Manual and hotline available. Maintenance contract at $95 annual; $190 annual for LAN version. Users/Installations: There are more than 2,500 mailers currently using the system and approximately 100 using Enter-Only. Price: $695

B Mailing System: BAGGING & BUNDLING SYSTEM Richard L. Fleischer & Associates, Inc., 135 Village Rd., Roslyn Hts., NY 11577 (Est. 1980) 516/621-2826 Package features: Program prepares outgoing mailings to maximize postal discount and minimize labor costs in mailing facility. Prints post office qualification report, bag or tray labels, identifies first and last pieces in each bag and bundle. Can meet 1st, 2nd or 3rd class mail acceptance requirements. Prints optional endorsement line. Written in COBOL. Specs: Runs on any mainframe or minicomputer with COBOL compiler. Training/Service: Maintenance contract $500 annually. Users/Installations: There are six users currently. Price: $6,000-$12,000 Desk Top Publishing: BITSTREAM SCALEABLE TYPEFACES Bitstream, Inc., 215 1st St., Cambridge, MA 02142 (Est. 1981) 1-800/522-3668 Package features: Package features high-quality typefaces for virtually all popular screens, printers and leading software applications including: WordPerfect 5.0, Microsoft Word 4.0, Aldus Pagemaker 3.0. Fifty-two different packages available. Also available from Bitstream: Bitstream Fundamentals ($395), featuring groupings of scaleable typefaces for specific publishing purposes; Bitstream MacFontware ($169), offering 10 typeface packages for all Macintosh-based output devices; and Bitstream SoftFonts ($195-$395) for the Macintosh, offering three packages of bitmapped typefaces for Quickdraw output devices. Specs: Runs on IBMPC or compatible with hard disk; requires 1.5MB disk space. Macintosh packages run on Plus, SE or II with 1MB memory. Training/Service: Documentation provided and technical support available. Price: $195 for Scaleable Typefaces package. Telemarketing, Integrated: BUSINESS IN A BOX EKD Computer Sales and Supplies Corp., P.O. Box Y, 770 Middle Country Rd., Selden, NY 11784 (Est. 1985) 516/736-0500 Package features: Business in a Box is a mainframe design engineered for LAN environments. It is a fully integrated, multiuser, menu-driven accounting and reporting package. Program supports: telemarketing, telephone sales, customer service, prospect management, general ledger, accounts receivable, accounts payable, purchase order, inventory sales analysis, financial reporting, office automation, word processing and communications. Real time, interactive management reporting for quick, efficient, complete documentation, training and phone support. Includes PCAnywhere for remote support and training. Specs: System runs on IBM PC, /XT, /AT or compatible. Ver. AC requires 8MB. Training/Service: Manuals, phone support, bulletin board provided. Maintenance contract $450 annually. Users/Installations: There are 4,500 installations at small- to medium-sized companies. Price: $995 List Management/Database, Mailing System: BUSINESS MERGE/PURGE Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Program identifies and/or eliminates duplicates on business lists within single files or across multiple files. Limits the number of mailing pieces going to a particular company, even when misspellings or deviations of the company's name exist. Produces a wide variety of reports, list comparisons and statistics to help analyze list source and mailing efficiency. Specs: Runs on IBM DOS/OS/VM/MVS; 950K disk space required. Training/Service: One day free training. Maintenance contract 12% of license fee annually. Users/Installations: There are 75 installations at direct mail companies. Price: $25,000

C List Management/Database, Mailing System: CAM 1+ Datamap, Inc., 6436 City West Pkwy., Ste. 105, Eden Prairie, MN 55344 (Est. 1975) 612/941-0900 Package features: CAM (Computer Aided Marketing) 1 + searches radii around a site or within a set of ZIP codes to provide geo-demographic market studies to the postal carrier route. Data includes accurate household counts and neighborhood demographics. Adds the ability to automatically profile customer lists and sales data to carrier route or ZIP code level. Contains built-in spreadsheet and information filter system which handles up to 50 product categories or columns of data. First metro area (SMSA) diskette, $495, included with software. There are 316 metro areas available throughout the United States. Specs: Runs on IBM compatible AT or XT; hard disk required. Training/Service: Manual and telephone support included, maintenance contract available. Users/Installations: Primary users are direct marketers. Price: $495 Mailing System: CANADIAN UNIFORM ENTRY SYSTEM (CUE) Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Program simplifies on-line Canadian address entry by reducing keystrokes, eliminating spelling errors and verifying and standardizing address, city and province names. Specs: Runs on IBM DOS/OS/MVS/VM; 140K, CICS disk space required. Training/Service: One day free training. Maintenance contract 12% of license fee annually. Users/Installations: There are currently 11 installations at direct mail companies. Price: $15,000 Mailing System: CARRIER ROUTE CODING SYSTEM Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: System performs carrier route coding in a single pass of the input file. File stays in its original format with the carrier route inserted or appended. The system allows for errors in the input data such as misspellings, transposed letters, abbreviations and missing characters. Carrier Route Coding System (CRCS) file to provide state-of-the-art coding for all classes of mail. Specs: Runs on IBM DOS/OS/MVS/VM with 700K disk space. Training/Service: One day free training. Maintenance contract 12% of license fee annually. Users/Installations: There are currently 335 installations at direct mail companies. Price: $10,000 Mailing System: CARRIER ROUTE CODING & MAILING SYSTEM Richard L. Fleischer & Associates, Inc., 135 Village Rd., Roslyn Hts., NY 11577 (Est. 1980) 516/621-2826 Package features: Program maximizes postal discounts, performs coding, post office file maintenance and mail preparation function. Customized for each user. Runs on any computer with ANSI COBOL compiler. Specs: Any mainframe or minicomputer with COBOL compiler. Training/Service: Maintenance contract $1,000 annually. Users/Installations: There are currently 30 volume mailers using this system. Price: $20,500 List Management/Database: CDATABASE MANAGEMENT SYSTEM TOOLKIT (CDB TOOLKIT) Jaybe Software, 2509 N. Campbell, Ste. 259, Tucson, AZ 85719 (Est. 1984) 602/327-2299 Package features: Cdb Toolkit is a high performance relational database. It consists of a large set of end user programs designed to create, manipulate, organize and format relational databases and database system under the UNIX environment. The Cdb tools are used to produce and maintain information tracking applications and systems of data based on relational databases while still maintaining the flexibility of UNIX software tools. Specs: Runs on any UNIX-based computer; 2-5MB required. Training/Service: Manual, phone hotline, custom demos, free bug fixes. Maintenance contract $75 annually. Price: $495/CPU Mailing System: CD-ROM ZIP+4 U.S. Postal Service, 475 L'Enfant Plaza, Washington, D.C. 20260-7230 800/338-6073. Package features: CD-ROM ZIP+4 Carrier Route Retrieval System is a microcomputer equipped with CD-ROM that stores entire ZIP+4 National Directory File enabling 9-digit ZIP+4 code, Carrier Route ID and correct format to be retrieved for all 113 million mailing addresses. System accepts keyboard and diskette file input, audits address files for specific address defects and prints audit reports. Specs: Requires 50-70MB and runs on IBM AT or compatible with 4.5MB RAM. Training/Service: Manual and toll free number plus service hotline. Vendor/Address: First Data Resources, 7302 Pacific St., Omaha, ME 68114-5400 800/338-6073. Users/Installations: 450 users; 250 postal locations. Price: $3,450 yearly subscription; includes monthly update on CD. Mailing System: CODE-1 Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Program adds, corrects and confirms 5-digit ZIP codes, appends ZIP+ codes, adds carrier route codes and standardizes addresses on a mailing list in one pass. Specs: Runs on IBM DOS/OS/VM/MVS with 5200K turbo (batch), 4800K on-line. Training/Service: One day free training. Maintenance contract 12% of license fee annually. Users/Installations: There are currently 125 installations at direct mail companies. Price: $42,000 Integrated, List Management/Database, Decision Support: COMPASS Claritas Corp., 201 N. Union St., Alexandria, VA 22314 (Est. 1971) 703/683-8300. Package features: Compass is a PC-based market analysis software system that puts the user on top of his or her mainframe customer data. The four key benefits of the program are: integrated software and data enables the user to produce analytical reports and maps quickly and accurately. Customer record data frees user from DP department for client data analysis. Industry configurability creates a system of database and applications tailored to user's needs. Interactive mapping lets user "drive around" in any local area. Specs: Runs on version 4.0 and uses IBM PC or compatible. Training/Service: Manuals, on-site installation and 800 hotline available. Users/Installations: Financial, auto, media, consumer. Price: $15,000-$100,000+ Decision Support: CONQUEST Donnelley Marketing Information Services, 70 Seaview Ave., Stamford, CT 06902 (Est. 1977) 203/353-7000 Package features: Conquest is a PC-based system which provides access to Donnelley Marketing's demographic, economic and geographic databases. Software modules allow users to access, retrieve, analyze, integrate and display database information in various reporting, charting and mapping formats. Program can analyze the demographic composition, lifestyle and socio-economic characteristics, business environment and propensity of its residents to purchase specific goods and services for 14 standard areas of geographically and geometrically defined market areas. Specs: Ver. 2.3 runs on IBM /XT, /AT and compatibles with PC DOS 2.1 or higher; CD-ROM data drive (Clasix 50)S, Toshiba XM 2100A); 640K RAM and 20MB hard disk space required. Software also supports IBM PS/2 models with PC-DOS ver. 2.1 to 3.3. Training/Service: Training unlimited at Donnelley facilities; on-site fee. Price: $9,000+ Mailing System, List Management/Database: CONSUMER MERGE/PURGE Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Program identifies and/or eliminates duplicates within a single file or across multiple files. Employs a matching algorithm in contrast to match-code products. Specs: Runs on IBM DOS/OS/VM/MVS with 900K disk space. Training/Service: One day free training. Maintenance contract 12% of license fee annually. Users/Installations: There are currently 354 installations at direct mail companies. Price: $20,000 List Management/Database, Decision Support: COP-DB CORTEX Konsultkollegium AB, Florettgatan 29C, Helsingborg, Sweden 25266 (Est. 1972) 011+46-42 20 11 00 Package features: CoP-DB (Cortex' Promotion Data Base) is marketing database software for efficient promotion and selling of financial services, insurances, cars or other consumer goods. Software provides solutions for: selective and tailored offers based upon all available information; spontaneous requests for proposal/information, e.g., over phone; orders/applications with written confirmation; and decision making supported by automatic credit scoring. Specs: Runs on IBM mainframe/AS400. Training/Service: Manual and phone support available; training on site. Users/Installations: There are currently 60 installations. Price: Available upon request. Desk Top Publishing: CRICKET COLORPAINT Cricket Software, Inc., 40 Valley Stream Pkwy., Malvern, PA 19355 (Est. 1985) 215/889-1950 Package features: ColorPaint 1.0 is a color painting program to create full-color artwork on the Macintosh II. The FreshPaint feature offers the flexibility and control of object oriented drawing with the precision of bitmap painting. Custom tool capability lets users make their own painting tools from any image they create. Full-color artwork can be created on a wide selections of color output devices driven by Cricket Expression. Specs: Runs on a Macintosh II with 2MB RAM and an additional floppy or hard drive. System 6.0 software or higher. Price: $295 Desk Top Publishing: CRICKET DRAW Package features: Cricket Draw 1.1.1 provides powerful capabilities for manipulating text and graphics in an object-oriented drawing environment. User interface makes it easy to create complex PostScript effects that unleash the graphics potential of Apple LaserWriter and other PostScript printers. Specs: Runs on Macintosh Plus, SE or II equipped with an additional floppy or hard drive; 314K disk space required. Price: $295 Desk Top Publishing, Decision Support: CRICKET PRESENTS Features: Cricket Presents is an integrated desktop presentation program that offers a comprehensive, flexible environment for creating presentations. Cricket Presents is designed to let users work at the level at which they are most productive, providing all the tools users need to organize information, create frames, tables, graphs and supporting materials, and produce black-and-white overhead transparencies and 35mm color slides. Specs: Version 2.0 runs on Macintosh Plus, SE or II equipped with an additional floppy or hard drive and requires 528K, application only; 2MB of memory are recommended. Price: $495

D List Management/Database: DBASE IV Ashton-Tate Corp., 20101 Hamilton Ave., Torrance, CA 90803 (Est. 1983) 1-800/437-4329 Package features: dBase IV can organize, update and query individual information files such as mailing lists, personnel directories or sales contracts. Control Center interface allows user to perform these and other tasks without programming. Menus can create organized data files, data entry forms, data queries, reports and label into complete applications. Features include: automatic built-in program compiler, forms manager, query-by-example to extract, view and manipulate selected records from a database, report writer, applications generator. Developer's Edition of program includes development tools and utilities. Specs: Runs on IBM PC /XT, /AT, PS/2 or 100% compatible with a minimum of 640K. Hard disk required. Price: $795; Developer's Edition, $1,295. Desk Top Publishing: DIGITAL DARKROOM Silicon Beach Software, 9770 Carroll Center Rd., Ste. J., P.O. Box 261430, San Diego, CA 92126 (Est. 1985) 619/695-6956 Package features: Digital Darkroom is an image processing program for the Macintosh that functions as a computerized darkroom to enhance and compose scanned images, photos. The program includes tools for automatic image manipulation and detailed retouching. Program features automatic tracing of grayscale and other bitmapped images to convert them into object-oriented graphics. Specs: Runs on Macintosh Plus, SE or Mac II; 1MB main memory and hard disk drive recommended. Mac II recommended for grayscale viewing. Price: $395 Integrated, Telemarketing, Fulfillment: DIRECTIONS Peppler & Associates, 111 North Ave., Barrington, IL 60010 (Est. 1980) 312/382-6866 Package features: Directions is a complete fulfillment and management system for direct marketing companies, catalog, consumer and business-to-business. Fully integrated order entry, telemarketing, inventory, customer service, extensive management reporting, accounts receivable, accounts payable and general ledger. Specs: System runs on AS/400; BIO B60. Training/Service: On-site training of all personnel. Manuals and documentation included; phone support. Maintenance contract 10% annually. Users/Installations: Over 100 installations. Price: $25,000-$90,000 Mailing System: Decision Support: DIRECT MAIL MANAGEMENT SYSTEM New England Systems, Inc., 200 Center St., Ludlow, MA 01056 (Est. 1980) 413/589-1881; -7565; -7566 Package features: Software developed by Orvis and now marketed and supported by New England Systems. System developed on the concepts of extensive customer/user communications, extensive system controls and responsiveness; provides management information. Specs: Runs on IBM S/38. Training/Service: On-site training and phone hotline available. Maintenance contract $10,000 annually after one year. Users/Installations: There are currently 10 mail order industry users. Price: $100,000 List Management/Database: Mailing System: DIRECT MAIL TARGETING, PROFILING AND MEASURING SYSTEM Richard L. Fleischer & Associates, Inc., 135 Village Rd., Roslyn Hts., NY 11577 (Est. 1980) 516/621-2826 Package features: Program designed for diverse multiproduct/multilocation retailer or direct mail operation. Provides a wide variety of profile and targeting options, including recency/frequency by product category and location. Measures results against central groups and by sub-strata of mailing. Specs: Runs on any mainframe or minicomputer with COBOL compiler. Training/Service: Maintenance contract available. Users/Installations: There are currently two large, diversified 3rd class mailers using the system. Price: $50,000-$100,000

E Integrated: List Management/Database: ENABLE/OA Enable Software, Northway 10, Executive Park, Ballston Lake, NY 12019 (Est. 1983) 518/877-8600 Package features: Enable/OA, office automation software, combines high end word processing, 3-D spreadsheet, 3-D business graphics, relational and programmable database and telecommunications. Software features include multitasking in DOS, EMS/LIM 3.2, 4.0 support, SQL and full on-line hypertext documentation. Software provides multiuser capabilities and runs on OS/2, Xenix and Intel based Unix environments. Specs: Runs on IBM PC and compatibles; ver. 3.0 requires 512K disk space (640K recommended). Training/Service: Customer and technical support and training are available. Users/Installations: There are currently 350,000 installations. Price: $695 Desk Top Publishing: ERMASOFT EASYFONTS E.R.M. Associates, 29015 Garden Oaks Ct., Agoura Hills, Ca 91301 (Est. 1986) 1-800/288-3762 Package features: Ermasoft EasyFonts package is a series of utilities to manage soft fonts. Package includes a mode converter to convert any portrait soft font to landscape. Also available is the Ermasoft Laser Envelopes package, which enables easy printing of envelopes on laser printers. Program supports multiple fonts and uses any size envelope. Specs: Both packages run on IBM or compatible with HP or compatible laser printer. Price: EasyFonts package is $59.95; Envelope package is $49.95 Mailing System: EZ-CITY Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: EZ-City is an on-line system that instantly verifies the proper city and state based on the ZIP code provided. Proper spelling is also checked. If an invalid or misspelled city is identified, the system will provide a complete listing of all valid city names for the ZIP code. Specs: Requires 75K disk space and runs on IBM-DOS/OS/MVS/VM. Training/Service: Free training when licensed with other products. Maintenance is 12% of license fee annually. Users/Installations: Direct mail users; 13 installations. Price: $5,000 Other software packages from Group 1 Software: Mailing System: EZ-LETTER Package features: High-volume letter writing and personalization package. EZ-Letter can be used either in batch or on-line through the use of Letter Link, to produce personalized letters, forms, labels, reports, coupons and documents, all without programming. Outputs to laser, impact, ink-jet and other printers on sheet-fed or continuous form. Specs: Requires 900K disk space and runs on IBM-DOS/OS/VM/MVS. Training/Service: One day free training; maintenance is 12% of license fee annually. Users/Installations: Direct mail users; 172 installations. Price: $30,000 List Management/Database: EZ-LIST Package features: Maintains multiple name and address lists in a central file. It eliminates the need for re-entering a single record into multiple lists. Multitier security limits the access to lists, records, or fields within records. It supports cross indexing and selection capabilities. Specs: Runs on IBM-DOS/OS/MVS/VM and requires 50K, CICS. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Publishing/printing users. 58 installations. Price: $10,000 Mailing System: EZ-9 ZIP+ Package features: Generates and assigns ZIP+4 codes using the U.S. Postal Service Master File. EZ-9 provides ZIP+4 coding and carrier route coding with a single pass of the input file. Regional versions are also available. Specs: Runs on IBM-DOS/OS/MVS/VM and requires 1100K disk space. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Direct mail users; 361 installations. Price: $10,000 Mailing System: EZ-5 ZIP CODE CORRECTION SYSTEM Package features: Adds, corrects or confirms 5-digit ZIP codes using U.S. Postal Service ZIP+4 Master File. Operates as stand-alone batch application or as a called subroutine from user written programs. Optionally, EZ-5 will standardize city names and two-position state abbreviations. Specs: Requires 1850K disk space and runs on IBM-DOS/OS/VM/MVS. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Direct mail users. 401 installations. Price: $15,000

F Mailing System: FINALIST LPC, 1200 Roosevelt Rd., Glen Ellyn, IL 60137-6098 (Est. 1972) 312/932-7000 Package features: The Finalist module is an innovative system that maximizes both the accuracy and deliverability of addresses for mailing and shipping. The module standardizes addresses, verifies and corrects address information and adds five-digit ZIP, ZIP+4 and carrier route codes in one pass. The module also identifies addresses with missing apartment numbers in either an on-line or batch environment. With this system, the user maximizes postage savings, improves deliverability, reduces returns and enhances in-house merge/ purge processing by improving the quality of name-and-address files. Specs: IBM compatible 370, 30xx and 43xx series, and 9370. IBM or compatible OS/VS, MVS/XA, DOS/VSE or DOS/VS operating systems. Both OS and DOS require the Virtual Storage Access Method. Training/Service: On-site training and 24-hour hotline are available. Users/Installation: Cross industry; 420. Price: $15,000-$35,000 List/Management/Database, Mailing System: THE DUPDETECTIVE PLUS MODULE Package features: The DupDetective Plus is a merge/purge software system that can be used for complex consumer and business-to-business merge/purge applications. The merge/purge software identifies duplicate names-and-addresses within or between multiple name-and-address files for up to 256 input lists and up to 256 supress files. DupDetective PLUS provides detailed reports that enable in-depth list analysis and cross-list comparisons for refinement of lists, evaluation of list value and accurate and effective target marketing. Specs: IBM compatible 370, 30xx and 43xx series, and 9370. IBM or compatible OS/VS, MVS/XA, DOS/VSE Or DOS/VS operating systems. Both OS and DOS require the Virtual Storage Access Method. Training/Service: On-site training and 24-hour hotline available. Users/Installations: Cross industry; 420. Price: $20,000-$30,000 Mailing System: THE GEOCODING MODULE Package features: The Geocoding module is a geographic system that appends census tract, block group, enumeration district, MSA codes and FIPS state and county codes to an address file using the five-digit ZIP and ZIP+4 codes as a key. Used in both the direct marketing and telemarketing industries, the Geocoding module provides all census geographic data that can be linked to demographic data for accurate, efficient and effective market segmentation and target marketing. These census units can also be used to comply with governmental reporting requirements such as mortgage loan reporting by financial institutions. The system is provided as a callable subroutine and may be called from LPC's FINALIST driver program. Specs: IBM compatible 370, 30xx and 43xx series, and 9370. IBM or compatible OS/VS, MVS/XA, DOS/VSE or DOS/VS operating systems. Both OS and DOS require the Virtual Storage Access Method. Training/Service: On-site training and 24-hour hotline available. Users/Installations: Cross industry; 420. Price: $5,000-10,000 Mailing System, List Management/Database: THE LPC UTILITY Package features: The LPC Utility module is a versatile utility program that performs general file processing. It can be used to reformat files or to create multiple address records from each one selected. Flexible selection capabilities enable the user to bypass portions of a file, pulling, for example, every nth record to meet a specified maximum. Processing options include reformatting of input data, inserting sequence numbers to an input file, creating a file based on selection criteria, printing cheshire labels and printing simple reports. Specs: IBM compatible 370, 30xx and 43xx series, and 9370. IBM or compatible OS/VS, MVS/XA, DOS/VSE or DOS/VS operating systems. Both OS and DOS require the Virtual Storage Access Method. Training/Service: On-site training and 24-hour hotline available. Users/Installations: Cross industry; 420. Price: $35,000 Mailing System: THE MAILER'S CHOICE MODULE Package features: The Mailer's Choice is a comprehensive, flexible software system that presorts and prepares mail for all available USPS postal discounts and reduces labor and mail preparation costs in mailing operations. The MailWare system presorts 1st, 2nd, 3rd and 4th class (bound printed matter) mail according to U.S. Postal Service regulations. Mailer's Choice performs simulation runs, prepares the "make-up" of mail (packages, trays, sacks and pallets) and processes up to 99 mailing splits in one run. Automatic label generation and sophisticated packaging and summary reports (output for USPS PC3602 and PC3541 reports) ensure compliance with USPS postal bulk mail verification and acceptance requirements. The system assists with distribution and truck loading, increasing productivity in mailing operations. The module will also reformat files for ink-jet printing. Options available with Mailer's Choice include palletization, add-a-name and co-mailing/manifesting capabilities. Specs: IBM compatible 370, 30xx and 43xx series, and 9370. IBM or compatible OS/VS, MVX/XA, DOS/VSE or DOS/VS operating systems. Both OS and DOS require the Virtual Storage Access Method. Training/Service: On-site training and 24-hour hotline available. Price: $15,000-$35,000 Integrated, Miscellaneous: FINANCE MANAGER II PC-SIG, 1030 E. Duane Ave., Ste. D, Sunnyvale, CA 94086 (Est. 1982) 800/245-6717 Package features: Finance Manager II is an integrated accounting system that handles bookkeeping, accounts receivable, accounts payable and numerous financial report functions. Program can keep tract of up to 2,000 customers and 32,000 transactions a year. Generates invoices and statements ready for mailing. Specs: Program runs on IBM PC or compatible; requires 512K and two disk drives or hard disk. Price: $65 plus $4 shipping. Miscellaneous, List Management/Database: 1st TEAM 1st Desk Systems, Inc., 7 Industrial Park Rd., Medway, MA 02053 (Est. 1986) 800/522-2286 Package features: 1st Team automatically produces small work files in the read-only mode from large master files. Each subfile then becomes the personal file to be worked on, updated, transmitted or printed. Only one administrator has access to the master file while others can retrieve specific records through relational joins. Supports large screen, color, blueprint lockout, hidden and mandatory fields, time and date calculations, adjustable field placement/justification and up to 255 characters per field, 255 fields per record. Fully HyperCard compatible and complimentary allowing custom user interfaces in HyperCard. 1st Team macros stored as documents, rather than function keys or pull-down menu items; allows 1st Team to run from HyperCard. This accomplishes the equivalent of interprocess communications and simplifies complex business functions. Specs: Program runs on Macintosh Plus or above. Ver. 4.0 requires 300K disk space. Training/Service: Manual, phone hotline available. Users/Installations: There are 2,500 business installations. Price: $795 Mailing System: 5 DIGIT ZIP CODE CORRECTION AND INSERTION SYSTEM Richard L. Fleischer & Associates, Inc., 135 Village Rd., Roslyn Hts., NY 11577 (Est. 1980) 516/621-2826 Package features: Program eliminates non-deliverable mail, provides audit trail of corrections made. Written in ANSI COBOL 7A and runs on wide variety of computers. Affixes carrier route codes to corrected multizoned addresses in single pass. Specs: Runs on any mainframe or minicomputer with COBOL compiler. Training/Service: Maintenance contract $500 annually. Users/Installations: There are currently 15 volume mailers using the program. Price: $7,500-$18,000 List Management/Database: FLASH + 4 Omni Computer Systems, Inc., P.O. Box 162, Chestnut Hill, MA 02167 (Est. 1968) 617/522-4760 Package features: Flash+4 Mailing List Manager allows user to create and maintain mailing lists on a PC. The records are 24 bytes long and contain 14 unique fields for each record. The software allows user to view, update, delete and recover records. There is label and report printing capability for all and selected records. Written in C language. Flash + 4 Sorting Program is a general purpose program to sort mailing list records by any of the 14 fields. The program permits up to 10 levels of sorting by fields. User can store the sorting specification files for repeated use. Flash + 4 Merge/Purge Program works in conjunction with Mailing List Manager. Permits user to identify duplicates by one or more variables, e.g., name, phone number, street address, company, etc. User can specify the search within ZIP code, city, or ZIP +4 range. The program can flag duplicates or automatically remove them. Statistical analysis reports available. Specs: All three programs run on IBM PC and compatible with MS-DOS and a hard disk. Mailing List Manager requires 60K, Sorting Program requires 32.5K and Merge/Purge requires 166K disk space. Training/Service: Manual and phone support available. Price: $49.99 each for Mailing List Manager and Sorting Program; $75 for Merge/Purge. Mailing System: FLOWMAIL PLUS Flowsoft Custom Programming, 875 Franklin Rd. #1635, Marietta, CA 30067 (Est. 1985) 404/428-4028 Package features: Flowmail Plus is a mailing system that features: city and state entered automatically from ZIP code, sort in any order (including bulk mail), print labels 1-4 up, print sack labels, CR encoding, ZIP+4 encoding, print barcodes, global updating, import/export, eliminate dupes, mail merge, convert to upper/ lower case, and more. Specs: Program runs on IBM PC or compatible with a hard disk. Ver. 5.0 requires 2MB disk space. Training/Service: Manual and phone support available. Users/Installations: Currently 500 users in operation. Price: $549 Miscellaneous, Mailing System: FORTUNE 500 PROSPECTOR MZ Group, 1386 Sutter St., Ste. 612, San Francisco, CA 94109 (Est. 1986) 800/345-9111. Package features: Through a simple set of menu selections, users can analyze competitors' financial statistics, select investment opportunities, conduct marketing campaigns and target key sales prospects. Specs: Version 1.0 requires 3MB and runs on IBM PC and compatibles. Requires hard disk, 512K (640 recommended). Training/Service: Manual, phone support are free. Vendor/Address: Distributed direct and on demand by Computerland 415/434-2122. Users/Installations: Business executives and marketers. Price: $199 List Management/Database: FOXBASE + Fox Software, Inc., 118 W.S. Boundary, Perrysburg, OH 43551 (Est. 1983) 419/874-0162 Package features: FoxBase + V2.10 is a relational database manager that combines the flexibility of "dot-prompt" programming with the speed and protection of compiled code. Features include: a menu-driven interface, an application generator with screen painter, a template language and a source code documentor. Compatible with standard database language and will run most dBase applications without changes. Versions of this program are available for LAN, 386, Macintosh and Macintosh multiuser. Specs: Ver. 2.10 runs on 100% compatibles with 640K, hard disk, DOS 2.1, 3.8MB disk space. LAN version requires NETBIOS network and DOS 3.1 Version for 386 machines requires 2MB memory, math co-processor and DOS 3.0. Mac version 1.1 runs on Mac SE, II or Plus with 1MB and hard drive; 1.5 MB disk space needed. Mac multiuser version requires AFP compatible network. Training/Service: Manual and phone support available; training available at company headquarters. Lifetime maintenance contract free. Vendor/Address: Software available through many software dealers or by mail order. Price: LAN, 386 and Mac multiuser version $595; V2.10 and Mac versions $395. Decision Support: FRAMEWORK III Ashton-Tate Corp., 20101 Hamilton Ave., Torrance, CA 90502-1319 (Est. 1983) 1-800/437-4329 Package features: Framework III is an integrated decision support program. Software includes the following modules: word processing, spreadsheet, database management, business graphics, outlining and telecommunications. Optional electronic mail function. Also included: 40,000-word thesaurus, spell checker, regional recalculation in spreadsheet, direct export of dBase files, snaking columns, auto-hyphenation, headers, footers and mouse support. LAN version also available. Specs: System runs on IBM PC,/XT,/AT,PS/2 or 100% compatibles with a minimum of 640K. Price: $695; LAN version $995. Decision Support: THE FRONT OFFICE PC-SIG, 1030 E. Duane Ave., Ste. D, Sunnyvale, CA 94086 (Est. 1982) 800/245-6717 Package features: Designed specifically for direct sales businesses, the Front Office shareware evaluation version is an integrated system for sales management, sales order processing, job costing and profit analysis. Specs: Runs on IBM PC or compatible; requires hard drive or two 720K floppies. Price: $12 plus $4 shipping.

G Mailing System: GENERALIZED SELECTION Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Performs multiple selection tasks, such as "nth" name, "and/or" selection, field and/or numeric selection and more. Selects or eliminates records according to ZIP code demographics, applies ZIP code demographics to name and address files and produces ZIP code statistics reports. Specs: Runs on IBM-DOS/OS/MVS/VM; requires 610K disk space. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Direct mail users; 183 installations. Price: $16,500 Mailing System: GEOCODER Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Option for use with Group 1's EZ-9 or Code-1 software. Enables user to add census-based geocodes to existing or newly acquired address files. Provides census subdivisions of U.S., enumeration districts, block groups, census tracts and county identification. Pinpoints precise longitude/latitude locations. Specs: Runs on IBM-DOS/OS/VM/MVS. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Direct mail users. Price: $10,000 Mailing System: GEOSTATS+ Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Appends 1980 Census information (from Donnelley Marketing) to user's database. Demographic and geographic information available include: geographic location, median home value, rent, income, age, ethnic background and buying histories. Specs: Runs on IBM-DOS/OS/VM/MVS and requires 900K. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Direct mail users; 8 installations. Price: Prices vary, available upon request. Mailing System: GEO/ZIP CODING PROGRAM Omni Computer Systems, Inc., P.O. Box 162, Chestnut Hill, MA 02167 (Est. 1968) 617/522-4760 Package features: Program works in conjunction with Flash+4 Mailing List Manager to correct ZIP codes, and assigns latitude and longitude for a record within the mailing list file. Omni supplies a file consisting of ZIP codes, latitude and longitude for thousands of towns and cities. Specs: Runs on IBM PC and compatibles with MS-DOS and hard disk with 82K disk space required. Training/Service: Manual and phone support available. Price: $100

H Desk Top Publishing: HARVARD GRAPHICS Software Publishing Corp., 1901 Landings Dr., Mountain View, CA 94039-7210 (Est. 1980) 415/962-8910 Package features: Harvard Graphics is a graphics tool for the MS/DOS platform. It is designed for professionals who regularly prepare reports and presentations. It creates high-impact visuals on paper, overhead transparencies or 35mm slides. Harvard Graphics LAN Pack allows use of the program by more than one user over a LAN system. Harvard Graphics Accessories adds hundreds of symbols, maps, pre-formatted charts and templates, as well as utilities for creating disk-based slide shows. Specs: Original program requires DOS 2.0 or higher; hard drive recommended; ver. 2.12 requires 512K disk space. LAN version must be installed on a network server with a hard drive and DOS 3.1 or higher. Harvard Graphics 2.1 or greater must first be installed on network server. Accessories program ver. 1.0 requires prior installation of Harvard Graphics. Training/Service: Manual and phone support available. Price: Original program is $495; LAN version $1,795; Accessories package $99-$149. Decision Support: HARVARD PROJECT MANAGER Software Publishing Corp., 1901 Landings Dr., Mountain View, CA 94039-7210 (Est. 1980) 415/962-8910 Package features: Harvard Project Manager is a comprehensive business tool for professionals who want to implement project management techniques easily. Program assists in scheduling activities, meeting deadlines, controlling costs and resources and maintaining project quality. Specs: Requires hard drive and one 5.25 in. or 3.5 in. floppy disk drive; DOS 2.0 or higher. Ver. 3.01 requires 512K disk space; color and monochrome monitor supported. Training/Service: Manual and phone support available. Price: $695. Miscellaneous, Desk Top Publishing: HEADLINER The Salinon Corporation, 7424 Greenville Ave., Ste. 115, Dallas, TX 75231 (Est. 1985) 214/692-9091 Package features: Traditional desktop publishing and word processing systems give marketing and promotional copywriters the tools for editing and printing documents. Specifically, Headliner provides the retrieval/editing software and expression/phrase databases for creating attention-grabbing titles, headlines, subheadings, bullets, slogans, jingles and other types of promotional lines or summary expressions. Specs: Ver. 1.5 requires DOS 2.0 or higher and 256K RAM; printer is recommended. Training/Service: Free telephone support to all registered users. Price: $150, plus $2 shipping.

I Miscellaneous: THE IDEA GENERATOR PLUS Experience in Software, 2039 Shattuck, Berkeley, CA 94704 (Est. 1984) 800/678-7008 Package features: The Idea Generator Plus is "desktop brainstorming" software that acts like a one-on-one idea consultant. Unlike random brainstorming, the program gives the user seven structured problem-solving techniques. For example, user can conduct an imaginary problem-solving board meeting, "reverse goals" and list potential solutions to avoid, and consider how ideas affect each person involved. User can also print organized idea evaluations, or export files to GrandView or Lotus Agenda. Specs: Runs on IBM PC, PS/2 or compatibles. Ver. 2.0 requires 256K disk space. Training/Service: Manual and toll free hotline available. Users/Installations: Primary users include business top management, researchers and educators. Price: $195 Desk Top Publishing, Telemarketing, Fulfillment: INDUSTRY MEDIA PUBLISHING SYSTEM (IMPS) Omni Industry Corporation, 1801 Broadway, Ste. 1700, Denver, CO 80202 (Est. 1984) 303/293-2666 Package features: IMPS contains more than 20 modules, including circulation fulfillment, reader service, merchandise order entry, inventory management, advertising management and telemarketing. IMPS is an integrated multiuser system consisting of hardware, software, installation, training and ongoing support. Specs: IBM AS/400, System/36 or DEC VAX, Micro VAX required. Training/Service: Full training and hotline support provided. Users/Installations: Primary users include publishers of magazine, newsletters, newspapers and books. Price: Available upon request. Telemarketing, Miscellaneous: INBOX/PC LAN Sun Microsystems, TOPS Division, 950 Marina Village Pkwy., Alameda, CA 94501 (Est. 1986) 800/445-TOPS Package features: With InBox/PC LAN, PCs can create, send and receive memos and phone messages even while working in other applications. System runs memory-resident or as an application. When memory-resident, it can be accessed from within any application by depressing a configurable hot key. Additional features include: ability to run on all types of displays, keyboard control, multiple message centers for larger networks, password protection, audible and visual alerts to new messages, copy for screen and paste to keyboard. Specs: Runs on 512K or larger Macintosh. System runs on any PC LAN with a file server that fully supports DOS 3.1 or later. Network protocols supported include EtherLink, EtherLink Plus, Token Ring and NETBIOS. Also supports RS-232 LAN products that implement the redirector model. Price: $99 trial size (limited to three users); $599 regular size. Desk Top Publishing, Decision Support: INTO Sharedata, 7400 W. Detroit St., Ste. 170, Chandler, AZ 85226 (Est. 1980) 602/961-7519 Package features: INTO is a complete networking system including OA software plus NOS and hardware for three nodes. Integrated applications include: word processor, spreadsheet, data manager, business graphics. Desktop utilities with one-step data transfer: appointment book, "to-dos," rolodex, notes, messages. Other features include: automatic reminders, E-mail embedded throughout program, peer to peer printing, group scheduling with automatic notification, network file sharing using graphic representation, net-wide dynamic linking of spreadsheet data. Specs: System runs on 10MB hard drive with 640K. Ver. 1.0 requires 6MB disk space. Training/Service: On-site training at $349. Hotline provided. Maintenance contract $240 annual. Price: Available upon request. List Management/Database: IQ SYSTEMS Inquiry Intelligence Systems, 12842 Pennridge, St. Louis, MO 63044 (Est. 1982) 314/298-0599 Package features: IQ Systems is a program for handling advertising-generated inquiries from magazines, postcard decks, trade shows and direct mail. The program is designed to maintain a database, print personalized letters, labels and sales lead notices. It generates statistical reports by territories, product lines, advertising sources; tracking of inquiries, qualified leads and salesman follow-up. The database is useful for follow-up direct mail programs. Specs: Program runs on IBM PC,/XT,/AT; ver. 7.2 requires 640K disk space. Training/Service: Maintenance contract $350 annual. Users/Installations: Primary users are business-to-business marketers. Price: $1,295

L Mailing System: LABEL PRINTING Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Custom prints mailing labels without programming. Various parameter options can service many different record formats. Include up to nine lines per label; break marks; list code selections and "nth" name selections. Specs: Requires 275K and runs on IBM-DOS/ OS/VM/MVS. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Direct mail; 162 installations. Price: $5,000 Desk Top Publishing: LASER FX Postcraft International, Inc., 27811 Ave. Hopkins, Ste. 6, Valencia, CA 91355 (Est. 1987) 805/257-1797 Package features: Laser FX allows both the experienced user and the novice flexibility of typographic creations. Program transforms existing PostScript fonts into a fresh look. No programming knowledge necessary. Each effect has a help screen. Import the effect into a page make-up package or print direct on any PostScript laser printer or Linotronic 100/300. Also included are 11 PostScript background screens. Specs: Runs on Macintosh 512KE, Plus, SE or II with resident or downloadable PostScript laser fonts. Ver. 1.7 requires 329K disk space; expansion packages require 80K each. Price: $195 Desk Top Publishing, Miscellaneous: LASERSOFT/3000 Business Systems International, Inc., 20942 Osborne St., Canoga Park, CA 91304 (Est. 1980) 818/998-7227 Package features: Lasersoft/3000 allows users to design forms on the HP3000 and download fonts and forms to spooled laser printers for merging with data from HP3000 applications. The downloading of fonts and forms to the laser printer for data overlay can be accomplished by downloading on-line, creating of job stream to run any time or having the HP3000 application call a subroutine. Graphic images such as logos and signatures can be imported on the forms. Specs: Program runs on Hewlett-Packard 3000 minicomputer and HP LaserJet series of printers. Ver. 1.2 requires 256K disk space. Training/Service: Full manual provided. Support includes phone and product enhancements. Training is available at $800 per day. Maintenance contract $475 annually. Users/Installations: There are currently 120 cross-industry users. Price: $3,950 Telemarketing: LEADPASS Leadtrack, P.O. Box 862215, Marietta, GA 30062-0001 (Est. 1973) 800/633-4641 Package features: Leadpass is a PC add-on board software program that allows call routing of inbound callers to remote locations and touchtone input of ZIP code. Ideal for companies needing to forward callers to their local dealer/ sales office. Specs: Runs on IBM AT or compatible with hard disk, DOS 3.1 Ver. 1.5 requires 2MB disk space. Training/Service: Manual, technical support available. Price: $2,875 List Management/Database: LEADTRACK Leadtrack, P.O. Box 862215, Marietta, GA 30062-0001 (Est. 1973) 800/633-4641 Package features: Leadtrack is a menu-driven sales lead management system to process (labels, letters), analyze and track (eight reports) inquiries. Territory management includes automatic territory assignment by ZIP, aging analysis, order forecasting. Fully relational database, automatic city entry, telephone area code, field multipart call reports. Specs: Runs on IBM or compatible AT with hard drive and DOS 3.1. Ver. 4.1 requires 5MB disk space. Training/Service: Manual, technical support, two days on-site training available. Users/Installations: Eighty-five users in industrial companies. Price: $1,875 Desk Top Publishing: LEPRINT LeBaugh Software Corporation, 10824 Old Mill Rd., Ste. 6, Omaha, NE 68154 (Est. 1984) 800/532-2844 Package features: LePrint is a desktop publishing software package for printing high-quality text and graphics at an affordable price. Features include: unlimited fonts (4 pt. to 720 pt.), bolding, varied italic, condensing and expanding of text, graphics integration, angled text or text in a circle, multiple columns, boxes, circles and rules, shading, WYSIWYG preview, footers and headers, landscape and portrait mode printing and automatic hyphenation. Specs: Runs on IBM or compatible PC, /XT, /AT or 386-based machines. Ver. 3.0 requires 384K disk space. Training/Service: Free technical support on phone during business hours, manual provided. Extended support at $95. Price: $195-$445 Mailing System: LETTERWRITER PC-SIG, 1030 E. Duane Ave., Ste. D, Sunnyvale CA 94086 (Est. 1982) 800/245-6717 Package features: Letterwriter is a fully functional shareware evaluation version that allows the user to merge names and addresses with form letters and envelopes to create personalized communications. Specs: Runs on IBM PC or compatible. Price: $6 plus $4 shipping. Mailing System, Decision Support: LIGHTHOUSE DIRECT MAIL SYSTEM Lighthouse Publishing Consultants, 20 Speen St., Framingham, MA 01701 (Est. 1983) 508/875-0086 Package features: The system, using Lotus 1-2-3 or Symphony, merges list history and recommendations, current cost quotes and package possibilities to make campaign planning easy and accurate. The exact combination of net orders and campaign profits are calculated to meet your publication's needs. System can also: determine best lists based on past performance, create complete campaign budgets, project campaign results, maintain a comprehensive list history, and more. Specs: Runs on IBM PC or compatible; Lotus 1-2-3 or Symphony and printer required; ver. 100. Training/Service: Manual and phone support available. Users/Installations: Currently 100 installations. Price: $1,200 per title. List Management/Database: LIST CONVERSION Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Allows conversion of mailing lists from one format to another without programming. Various parameter options from one format are available including inout/output file definition, name separation, floating address lines, title conversion, reject/select, gender coding, company record identification and printing output records. Specs: Requires 410K disk space and runs on IBM-DOS/OS/VM/MVS. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Direct mail users; 311 installations. Price: $15,000 Miscellaneous, Decision Support: LOTUS LEARNING SYSTEM PC-SIG, 1030 E. Duane Ave., Ste. D, Sunnyvale, CA 94086 (Est. 1982) 800/245-6717 Package features: Software provides introductory lessons, tutorial for learning to use Lotus 1-2-3 spreadsheet. Provides the look and feel of using Lotus. User does not need Lotus to use; these are the introductory lessons to evaluate. Specs: Runs on IBM PC or compatible. Price: $12 plus $4 shipping.

M Desk Top Publishing, Miscellaneous: MACRECORDER Farallon Computing, Inc., 2201 Dwight Way, Berkeley, CA 94704 (Est. 1986) 415/849-2331 Package features: The MacRecorder sound system lets the user record, edit and play back live or prerecorded sound on a Macintosh. The MacRecorder digitizer comes with HyperSound, a HyperCard stack that lets user record and play back sound from within HyperCard, and the HyperSound Toolkit. SoundEdit is also included. Program can be used to create presentations, training materials and tutorials. Specs: Runs on Macintosh; ver 2.0 requires 1MB RAM. Price: $249 Mailing System: MAIL-1 Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Mail-1 enables users who have EZ-5, EZ-9, Carrier Route Coding and/or Mail Address Standardization systems to perform ZIP code correction, 9-digit ZIP + 4 coding, carrier route coding and mailing address standardization in one pass of the address file. Any combination of these functions may be performed. Specs: Requires 1400K disk space and runs on IBM-DOS/OS/VM/MVS. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Direct mail; 56 installations. Price: $5,000 Mailing System: MAIL ADDRESS STANDARDIZATION SYSTEM Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Cleans and standardizes address information according to U.S. Postal Service standards. This permits more accurate match codes and speeds the processing of machine-readable material. Specs: Requires 1000K disk space and runs on IBM-DOS/OS/VM/MVS. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Direct mail users; 246 installations. Price: $7,500 List Management/Database, Telemarketing: MAIL & PHONE ORDER PROCESSING SYSTEM Richard L. Fleischer & Associates, Inc., 135 Vilage Rd., Roslyn Hts., NY 11577 (Est. 1980) 516/621-2826 Package features: Program offers on-line entry and editing of catalog item data and incoming customer mail and phone orders. Performs order splitting, back order notification, packing document printing, sales tax calculation, order monitoring, credit checking, operator statistics and interfaces with other organizations systems. Specs: Runs on any mainframe or minicomputer with COBOL compiler. Price: $50,000

Mailing System: MAIL CANADA Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Maximizes postal discounts and speeds delivery of 1st, 2nd, 3rd and 4th class Canadian mail. Mail Canada uses Canada Post's delivery mode and householder mailing files to create a master file for delivery mode presorting. Produces all necessary Canada Post reports for speedy lettershop processing. Specs: Requires 850K disk space and runs on IBM-DOS/OS/VM/MVS. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Direct marketing; 88 installations. Price: $25,000

Decision Support, List Management/Database: MAIL ORDER ACCOUNTANT Goldsmith & Associates, 48 Shattuck Square, Ste. 86F, Berkeley, CA 94704 (Est. 1983) 415/540-8396 Package features: The Mail Order Accountant has the following features: prints customer lists and labels in seven formats; nine inventory price levels/discounts; provides order entry, accounts receivable, customer payments by cash/credit card; prints shipping labels, credit card slips, UPS shipping manifests, sales tax reports. DataBase III Plus source code allows modifications. Specs: Runs on PC with hard disk. Ver. 3.2 requires 700KB disk space. Training/Service: Telephone support available. Upgrades $95-$150. Users/Installations: There are currently 150 installations at small mail order and publishing companies. Price: $975, single-user; $1,975, multiuser.

Mailing System, Integrated: MAIL ORDER MANAGER Dydacomp Development Corp., Box 641, Wayne, NJ 07474-0641 (Est. 1983) 201/694-0779 Package features: Mail Order Manager provides full support for retail mail order catalog operation with provision for small mix of wholesale selling. Menu-driven order entry/review, credit card processing, full inventory control including drop shipping, UPS and USPS shipping. Query-driven profit analysis including downstream source key analysis and response forecasting. Single station or network version. Optional modules: target list building, mail/merge correspondence, customer statements, refund checks, UPS-manifesting and bank drafting of card purchases. Specs: Runs on PC, PS/2 or compatible with PC/MS-DOS, hard disk drive, 640K. Ver. 3.3 requires .6MB disk space. Training/Service: Maintenance contract available. Users/Installations: Approximately 200 installations in mail order companies. Price: $895; demo disk $25.

Mailing System, Integrated: MAIL ORDER SOFTWARE PLUS Datamann, Inc., P.O. Box 482, Hanover, NH 03820 (Est. 1975) 800/451-4263 Package features: The package is a comprehensive on-line, menu-driven system that maintains constant updating of inventory and customer records. Fulfillment is processed concurrently or as an overnight batch. Other features include: automatic hold of orders with no credit card authorization code, automatic error checking, automatic audit trail, special order handling, file backup and microfiche capability. Specs: Runs on Prime 50 minicomputers and IBM 4381 or 9370 series mainframes. Training/Service: User manuals, toll free hotline, training at customer or vendor headquarters available. Users/Installations: There are currently 25+ installations. Price: From $25,000

Mailing System: MAILSTREAM SORTING SYSTEM Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Sorts and optimizes mail among carrier route, ZIP+4, 3- and 5-digit presort and residual mailing classes on 1st, 2nd, 3rd, and 4th class mail. Mailstream produces a savings analysis that allows user to adjust mailstream sequencing for maximum postage savings. Produces all necessary Postal Service reports for speedy lettershop processing. Information concerning qualifying and non-qualifying levels for carrier route, ZIP+4 and presort is reported. Prepares bag tags, tray tags and facing slips. Specs: Requires 1200K disk space and runs on IBM-DOS/OS/VM/MVS. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Direct mail; 496 installations. Price: $7,500

Mailing System, List Management/Database: MAIL TRACK Sapana Micro Software, 1305 S. Rouse, Pittsburg, KS 66762 (Est. 1981) 316/231-5023 Package features: Mail Track I ($49.95) is a mail program which does mail merge, detects duplicate addresses, keeps lists in ZIP/postal code order, handles U.S., Canadian and foreign addresses and allows up to 2,500 addresses in a file. Mail Track II ($95) allows up to 24 user-defined fields, up to 20 user-defined reports, 1 to 9 across labels, 32,766 addresses in a file, imports and exports ASCII files. Mail Track II Plus ($195) features up to 128 user-defined fields, unlimited user-defined reports, built-in simple editor. Mail Track III ($195) allows up to 2 billion addresses in a file. Mail Track III Plus ($295) automatically inserts city and state once ZIP code is entered; allows up to 2 billion addresses in a file.

Companion products for the Mail Track programs are: Mail-Second Class II ($295), which bulk sorts addresses according to 2nd class mailing regulations and prints in package mailing order. Works with ASCII data files created by other programs. Mail-Second Class III ($395), with the same features, works with Mail Track III. Mail-Bulk Rate I ($49.95) bulk sorts addresses according to 1st and 3rd class mailing regulations and prints in package mailing order. Also prints sortation report and ZIP count summary. Mail-Bulk Rate II ($195) works with ASCII data files created by other programs. Mail-Bulk Rate III ($295) works with the very large files created by Mail Track III. Specs: All software runs on IBM PC, /XT, /AT, PS/2 and compatibles. Required disk space varies by program. Training/Service: Manual, phone support and sample data files available. Maintenance contract $36 annual. Users/Installations: Primary users are small businesses.

Decision Support: MAPINFO MapInfo Corp., 200 Broadway, Troy, NY 12180 (Est. 1985) 1-800/FAST-MAP Package features: MapInfo is a desktop mapping system to display, manage and analyze geographic information. Merge data from dataBase or ASC II files onto maps, automatically pinpointing data or shading areas. Program features also include: address matching, map and boundary editing, polygon searches, presentation output and a DBMS. An optional application language, MapCode, is available. Company can also supply nationwide boundary files and actual street maps for thousands of U.S. cities. Specs: Ver. 3.0 requires 640K, 20MB hard drive, EGA. Training/Service: Training available on site or at vendor headquarters. Users/Installations: Primary users include utilities, government agencies, sales and marketing companies. Price: $750

Sales Support, Decision Support: MARKETING MANAGEMENT SYSTEM/PLUS (MMS/PLUS) JEB Systems, Inc., 32 Daniel Webster Hwy., Ste. 12, Merrimack, NH 03054 (Est. 1982) 800/821-1006 Package features: MMS/Plus is a software program designed to optimize sales and marketing performance. Features include: inquiry response, lead distribution, follow-up programs, telemarketing/telesales workfiles and call reporting, comprehensive lead analyses, sales forecasting, sales analysis and management reporting. Ad hoc reports are available in the optional companion product, Report Management System. Specs: Ver. 3.4 available for VAX/VMS, PC/DOS, PC/DOS/NETWORK. Training/Service: Training on site or at vendor headquarters available. Phone hotline available; maintenance contract 15% annually. Users/Installations: There are currently 1,200 cross-industry users. Price: $995 - $15,800

Sales Support: MARKETING MANAGEMENT SYSTEM WITH PROJECT TRACKING Software Dimensions, Inc., 4601 Six Forks Rd., Raleigh, NC 27609 (Est. 1985) 919/783-8838. Package features: MMS/PT is a marketing and business development system that allows the user to track clients/prospects as well as projects (999) by client/prospect. MMS/PT is a JEB Systems, Inc. product sold and supported by SDI. Specs: Version 3.4 requires 1.8MB and runs on IBM & look-a-like PCs, hard disk, 640K memory, single-user or network. Training/Service: Software manual, hotline, on-site or vendor-site training. Maintenance is $375 per year, single-user. Users/Installations: Construction and A/E; 75 installations. Price: $2,500; single-user.

Sales Support: MARKET MASTER Breakthrough Productions, 10659 Caminito Cascara, San Diego, CA 92108 (Est. 1981) 619/281-6174 Package features: Market Master for the Macintosh is a strategy-based automatic sales follow-up application designed to use in any sales situation that requires multiple prospect contacts according to a personalized game plan. User creates a marketing strategy, enters the leads, and on the right date, the program produces personalized letters ready to print. Program can also be used for telemarketing and/or mail follow-up. Market Master R/A includes a results analysis module. User can quickly see what sales activities work best by viewing number of "yes", "no" and "sale" responses for each step of the marketing strategy. Also available is Market Master Manager, which is designed and licensed for use by a group of salespeople at a location. Program automatically assigns sales territories by ZIP code, product line or rotation. Generates letters, activity reports and more. Specs: Runs on Macintosh Plus, SE or II, hard disk and 1MB RAM required. Training/Service: Manual, on-line custom help, one year free technical support available. Price: Market Master $295; Market Master R/A $395; Market Master Manager $595 for first three salespeople.

Telemarketing, Integrated: MARKETRIEVEPLUS IDSC Rental Company, 350 Harvey Rd., Manchester, NH 03103 (Est. 1985) 800/443-IDSC Package features: MarketrievePLUS is a complete telemarketing, sales lead tracking and marketing analysis software application. Designed to share data with other applications, such as accounting, order entry and inventory, running on the same or different computers at the touch of a key. Quick access to data, searching by company, contacts, or other keys. There are 75 user-customizable fields; complete automated tickle file management; extensive reporting, forecasts, marketing analysis. Program offers full letter writing, literature fulfillment, comprehensive data security including full audit/journaling capability. Written in fourth generation language. Specs: Runs on digital VAX, Hewlett Packard HP3000; disk space variable depending on configuration. Training/Service: On-site training; hotline support for monthly charge, includes updates. Maintenance contract available. Users/Installations: There are currently 21 users. Price: Priced on a per-user basis; dependent on modules purchased.

Sales Support: MARKIS Softworks, Inc., 7700 Old Branch Ave., Ste. E-206, Clinton, MD 20735 (Est. 1977) 800/638-9254 Package features: A marketing and sales prospecting information system, Markis is designed to improve sales productivity through more accurate and easier record keeping and timely follow up. In addition to providing the means to qualify, track and follow up sales leads, system can assist account management, monitor customer satisfaction and track product maintenance problems. Additional features include: automatic telephone dialing, quick access to any part of the Markis screen, full editing functions, search functions, sorted mail labels for direct mail efforts, a call back list and electronic scratch pad for notes. Specs: Runs on IBM or compatible; ver. 4.2 requires 256K memory. Training/Service: Telephone support available. Users/Installations: There are currently more than 1,000 installations. Price: $389; free demo disk available.

Sales Support, Miscellaneous: MATRIX Market Power, Inc., 101 Providence Mine Rd., Ste. 106A, Nevada City, CA 95959 (Est. 1983) 916/432-1200 Package features: Matrix information technology can be used by many departments, including sales, marketing, administration, order processing, customer service, etc. Point and shoot selection requires minimal data entry. Auto reminders for appointments, callbacks, reports. Comprehensive management reports, call reporting, tickler files and sales analysis. User definable fields, applications, reports and help system. Unlimited contacts, notes, addresses, product information and inventory information. Auto transfer from field to branch to headquarters to mainframe and back. Specs: Runs on IBM or compatible with hard disk, 640K RAM. Ver. 1.21 requires variable disk space. Training/Service: User manual, telephone support available. Training on site or at vendor headquarters; customization available. Price: Available on request.

Mailing System: MAXI-MAIL Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Identifies carrier and presort groups that fall short of qualification by a few pieces and selects additional addresses to add to the short groups. Specs: Requires 800K and runs on IBM-DOS/ OS/VM/MVS. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Direct mail; 11 installations. Price: $17,500

Sales Support, Miscellaneous: THE MAXIMIZER Richmond Software, Inc., 420-6400 Roberts St., Burnaby, B.C. V5G-4C9 Canada (Est. 1988) 604/299-2121; 800/663-2030 Package features: The Maximizer offers a way to organize important job functions. It optimizes the way time, resources, contacts and personal affairs are managed, enabling the user to achieve goals through better planning. It allows any professional to maintain detailed client profiles, appointment books, to-do lists, form and custom letters, expense tracking and notes easily and efficiently. Specs: Runs on IBM PC, /XT, /AT, PS/2 or 100% compatible. Ver. 1.6 requires 640K hard drive space. Training/Service: Telephone support available; maintenance free to registered users. Users/Installations: Users in various industries. Price: $195

List Management/Database, Mailing System: MERGE/PURGE/DUPLICATE ELIMINATION SYSTEM Richard L. Fleischer & Associates, Inc., 135 Village Rd., Roslyn Hts., NY 11577 (Est. 1980) 516/621-2826 Package features: System utilizes full street address, ZIP code and name, applying phone line routines and offering versatility and options in merge/purge. Provides both purge, suppress and full reporting capability. Can be efficiently integrated in job stream with carrier route coding or ZIP+4 processing. Specs: Runs on any mainframe or minicomputer with COBOL compiler. Training/Service: Maintenance contract $1,000 annually. Price: $20,000-$28,000 List Management/Database: MICROSOFT SQL SERVER Ashton-Tate Corp., 20101 Hamilton Ave., Torrance, CA 90502-1319 (Est. 1983) 800/437-4329 Package features: SQL Server is a relational database server designed for demanding production-oriented applications in a work group computing environment. It offers centralized control, data intergrity and security features previously unavailable on a PC platform. Specs: OS/2 for Server Operating Systems. OS/2 or PC-DOS version 3.2 or higher for client operating systems; minimum 20MB disk storage; 5MB RAM minimum; IBM PC AT, PS/2 or 100% 80286 or 80386-based compatible. Price: $2,495

List Management/Database, Mailing System, Decision Support: MIGHTY MAIL Software Blueprints, Inc., P.O. Box 3299, Seal Beach, CA 90740-2299 (Est. 1985) 213/435-6695 Package features: Mighty Mail is a new list management system for microcomputers; dataBase source code included. Input: manual, OCR, ASCII, tape and dBase. Advanced format conversions. Output: Cheshire and sticky labels, letter merge, mail merge, management reports and geographic analysis. Restart printing; dead letters and duplicates; bulk rate sortation; automatic transaction history; graphical interface; pull-down menus; point and shoot. User help at every step. Specs: Runs on IBM PC, AT or compatible; ver. 1.4 requires 1.5-8.5MB disk space. Training/Service: Manual, tutorial, phone support available. Maintenance included. Price: $295

List Management/Database, Mailing System: MOME (Mail Order Management Expert) International Software Technology, Inc., 11127th Ave., Monroe, WI53566 (Est. 1981) 800/356-0022 Package features: MOME software handles inventory control, fulfillment processing, order processing, mailing list management and reporting. Specs: System runs on IBM or compatible, hard disk required. Ver. 2.50 requires 1.2MB disk space. Training/Service: Training available on site or at vendor headquarters. Maintenance contract at $550 annual. Users/Installations: Currently, 300 installations at mail order companies. The package is the fulfillment system at 76 small to medium-size direct marketing companies. Price: $1,995

List Management/Database, Decision Support: MORE/2 SmartNames, Inc., 176 2nd Ave., Waltham, MA 02154 (Est. 1984) 617/890-8900 Package features: More/2 is an interactive system for analyzing and tracking direct mail data at the individual name level. It can use any combination of transaction data, demographics, and/or psychographics at the individual, household, block group or ZIP code level. It automates list analysis and segmentation and provides in-depth customer profiles and detailed models for scoring and ranking names. Program generates management reports, including customer profiling, mailing results analysis and financial forecasting and analysis. More/2 analysis is available either through direct license or as analytical services provided by company. Specs: Runs on IBM 30xx, 43xx series with DOS/OS.MVS. Ver. 2-22 requires 30MB disk space. Training/Service: Training available on site or at vendor headquarters. Users/Installations: Primary users are financial services, catalog, non-profit and retail direct marketers. Price: $375,000 permanent license. Also available on monthly lease or as services.

Desk Top Publishing: MULTI-AD CREATOR Multi-Ad Services, Inc., 1720 W. Detweiler Dr., Peoria, IL 61615-1695 (Est. 1946) 309/692-1530 Package features: This ad layout program features automatic copyfitting, rotation, text wrapping to fit inside or around an object, kerning to 1/1000th em, horizontal scaling, text flow into blocks, color or gray scale text, reverse text and advanced styling. Drawing features include free rotation of an object, drop shadows, customized starbursts and more. Color can be exactly specified in CYMK or RGB schemes, and spot and four-color separations can be created. Full-color scanned images are also possible. Specs: Program runs on Mac Plus, SE or II with IMB of memory. Ver. 1.0 requires 476K disk space. Training/Service: Training available; maintenance free for one year with purchase. Users/Installations: Primary users include newspapers, ad agencies, business, manufacturing. Price: $995

Integrated: NEXTSTEP MARKETING 111 Wydendown Rd., Upper Nyack, NY 10960 (Est. 1988) 914/353-2305. Package features: NextStep Marketing develops customized applications for its clients. Its systems, generically called Loyalty Marketing programs, are marketing based and proactively applied. After the design and development of the database engine, an application is then created that can include the following modules: customer/prospect identification and tracking, segmentation, activity rewards, communication and recognition. Specs: PC-based; company also has a service bureau and can manage the program in-house. Training/Service: User manual provided with on-site training and support. Maintenance is function of application. Users/Installations: Travel, retail and packaged goods users. Price: Varies with project.

Telemarketing, Integrated: NYNEX TELEMARKETING SERVICE 195 Market St., Lynn, MA 01901 (Est. 1984) 800/634-8884. Package features: The NYNEX integrated marketing system is a combined hardware and software package designed to increase productivity in direct marketing agencies that currently rely on manual operation. It automates all transactions and paperwork for sales agents. Also includes script writing and editing features. Script writing features a word processing capability enabling managers to make changes easily on completed scripts. Features coordination of inbound and outbound calls, automatic gathering of customer demographics campaign report generation and product fulfillment. Specs: Version 01 runs on DEC Microvax II. Price: $8,000-$10,000/node.

Desk Top Publishing, Miscellaneous: OFFICEWRITER Software Publishing Corp., 1901 Landings Dr., Mountain View, CA 94039-7210 (Est. 1980) 415/962-8910 Package features: OfficeWriter is a full-featured word processing program for dedicated word processing users. Users can directly import graphics from the leading graphics formats and applications to create more visually powerful documents. Program is very similar to the Wang system's user interface and design. OfficeWriter LAN Pack also available to allow three users to access the program over a LAN system. Specs: Ver. 6.1 requires DOS 2.0 or higher; two 5.25 in. or 3.5 in. floppy disks or hard drive and floppy. Monochrome, CGA, EGA, VGA monitors supported; preview requires graphics adaptor. Requires 384K RAM. LAN Pack requires hard drive and 640K disk space. Training/Service: Manual and phone support available. Price: $495; LAN Pack is $995, plus $150 for each additional work station.

Integrated, List Management/Database, Decision Support: OPEN ACCESS II Software Products International, Inc., 10240 Sorrento Valley Rd., San Diego, CA 92121-1697 (Est. 1979) 1-800/937-4774 Package features: Open Access II is a fully integrated system including: relational database with SQL retrieval capabilities and programming language (optional compiler/run time available), spreadsheet with 3D graphics, goal seeking and statistics module, word processor with spelling checker/hyphenator and mail merge (with direct query access to database) and communication. Wide range of data conversion utilities and a full complement of memory resident desk accessories: calendar, calculator, appointments, text editor, DOS window, three time zone clock, business card file (with auto dial), value converter, alarm and stop watch. LAN version available for all Novell Netware and NetBIOS compatible networks. Specs: Runs on IBM PC, /XT, /AT, PS/2 and all compatibles. Ver. 2.2 requires 1.4MB disk space. Training/Service: Written tutorial, reference manual, toll free hotline, support BBS available. Maintenance contract $125 annually. Users/Installations: More than 100,000 users worldwide. Price: $695

List Management/Database: ORACLE Oracle Corporation, 20 Davis Dr., Belmont, CA 94002 (Est. 1977) 1-800/345-DBMS Package features: Oracle, a relational database system, runs on a broad range of mainframes, minis, workstations and PCs and supports a large number of operating systems. This allows user to move applications from one machine to another with virtually no modifications. Specs: Runs on IBM PC/AT, PS/2 model 50, 60, 80; Compaq II, III, 286, 386; and 100% compatibles. Ver. 5.1B requires 6MB disk space. Price: $1,299

List Management/Database: PALLETIZATION Group 1 Software, Inc., 6404 Ivy Lane, Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Organizes mailing list records into packages and pallet grouping to take full advantage of all applicable postal discounts. Prepares pallet tag reports and prints bag tags for various classes of bundles. Specs: Requires 650K and runs on IBM-DOS/OS/VM/MVS. Training/Service: One day free training. Maintenance is 12% of license fee. Users/Installations: Direct mail; 103 installations. Price: $15,000

Decision Support: PANORAMA Prove Development, 15180 Transistor Lane, Huntington Beach, CA 92649 (Est. 1978) 714/892-8199 Package features: Panorama combines the speed and simplicity of a spreadsheet with powerful forms capabilities. Includes drawing package as well as graphic features such as Flash Art and cluster resize. Program can import, sort, select, categorize or calculate, and can automatically create an outline from data. Also includes Clairvoyance, charts and macros. Specs: Runs on MacPlus or better. Ver. 1.1 requires 800K disk space. Users/Installations: Currently over 7,000 installations. Price: $395

Miscellaneous: Telemarketing: PCSECRETARY EKD Computer Sales and Supplies Corp., P.O.Box Y, 770 Middle Country Rd., Selden, NY 11784 (Est. 1985) 516/736-0500 Package features: PcSecretary maintains an on-line telephone directory for quick lookup and dialing. Filters local area code and auto dials `1' for long distance. Finds U.S./Canada area codes by state or area code. Logs numbers called, dates and start times. Program is Hayes compatible. Creates, revises and maintains address lists in multiple "books," providing browse, search and print capabilities. Creates mailing labels, gateway to DOS and other programs. Customizes configuration and fields. Specs: Runs on IBM PC,/XT,/AT or compatible. Ver. 1.10 requires 143KB disk space. Training/Service: Manual, phone support and bulletin board available. Price: $99

Telemarketing: PC TUMS Account-A-Call, 4450 Lakeside Dr., Burbank, CA 91505 (Est. 1972) 800/447-TUMS Package features: PC Tums gives complete visibility and control of a company's telephone system and its cost, allowing a manager to accurately allocate and budget telephone expenses by actual use and essentially eliminate telephone abuse. Tums is compatible with all telephone systems, include Centrex. Specs: Runs on IBM PC or compatible. Ver. 5.0 requires 20MB for 100K call records. Training/Service: Training available on site. Maintenance contract $600-$1,235. Users/Installations: There are currently 1,500 installations; system handles 50 to 500 phone lines. Price: $2,400 - $8,500

Mailing System: PC-ZIP Melissa Data Co., 32118 Paseo Adelanto, San Juan Capistrano, CA 92675 (Est. 1985) 714/661-5885. Package features: PC-ZIP allows instantaneous up-to-date Post Office-approved ZIP, city, state and country names for all the ZIP codes currently in use in the United States. PC-ZIP comes with three associated programs. E-ZIP -- a name and address entry program that verifies and supplies city, state and telephone area code. RZIP -- a program for finding all the ZIP codes within a given circle anywhere in the U.S. QZIP -- a memory resident ZIP information program. When ZIP is entered, user accesses the area code, time zone and name of the county. Specs: Ver. 2.03 requires 7.8MB disk space and runs on IBM PC or compatible with hard disk. Training/Service: Updates available in July and February. Price: $99

List Management/Database: PEOPLEBASE High Caliber Systems, Inc., 165 Madison Ave., New York, NY 10016 (Est. 1983) 212/684-5553 Package features: The PeopleBASE program assists users in maintaining communication with business clients. Users maintain information, generate correspondence, place telephone calls, manage appointments and schedules, prepare reports and keep track of business contacts. Integrated package combines the functions of database management, word processing, mail-merging and time management. Specs: Program requires a hard disk with 640K RAM; ver. 2.3 requires 600K disk space. Training/Service: Manual and phone hotline available; training on site or at vendor headquarters. Maintenance contract for LAN version $180 annually. Price: $129, single-user; $900 LAN version.

List Management/Database: Mailing System: PER/LIST P.E.R. Software, Inc., 38109 87th St., Burlington, WI 53105-8542 (Est. 1980) 414/537-4131 Package features: PER/List is a list management system that contains interactive list definition/maintenance, label definition, text editor, powerful sort/select capabilities, label, letter and master list printing, file import/export and extensive user-defined qualification codes. Optional subsystems are available for postal presorting, merge/purge, carrier route and ZIP+4 code assignment and specialized geographical processing. Specs: Runs on IBM AS/400, IBM System/36. Ver. 4.0 requires varying disk space, based on modules and processor size. Training/Service: Manual, hotline and on-line help available; maintenance contract price based on size. Users/Installations: There are currently more than 100 cross-industry users. Price: Varies according to size of system.

Desk Top Publishing: Decision Support: PFS: FIRST CHOICE 3.0 Software Publishing Corp., 1901 Landings Dr., Mountain View, CA 94039-7210 (Est. 1980) 415/962-8910 Package features: First Choice is an integrated software package, combining word processing, spreadsheet, file management, communications and graphics. Package is well-suited for small business owners and users with laptop computers. LAN Pack, which enables up to five additional users to share the application on a network, also available. Specs: Program requires two 3.5 or 5.25 inch double sided floppy disk drives or a hard drive and one floppy. Ver. 3.0 requires 512K disk space. LAN version requires installation of First Choice 3.0 or higher, 640K memory and a hard drive. Training/Service: Manual included; phone support available. Users/Installations: Primary users include small business owners. Price: $159; LAN version $495.

Mailing System: POSTAL WALK Compusearch Market and Social Research Ltd., 16 Madison Ave., Toronto, Ontario M5R2S1 Canada (Est. 1974) 416/967-588 Package features: Postal Walk allows user to rank and select postal walks (the delivery routes used by Canada Post for unaddressed mail) based on the presence of a particular target group in the area. The software prepares the reports required by the mailing house and the post office in order to guide mailings through the system and into the hands of the target audience. The software utilizes the Lifestyles market segmentation system to identify 70 unique and distinct groups of Canadian consumers. Specs: Runs on IBM PC,/XT,/AT or compatibles. Users/Installations: Used by direct mailers. Price: $8,000 per year for four quarterly updates.

List Management/Database: POWERBASE Compuware Corporation, 31440 Northwestern Hwy., Farmington Hills, MI 48018-5550 (Est. 1973) 313/737-7600; 1-800/292-7432 Package features: Powerbase is a menu-driven relational database. It includes standard reporting capabilities as well as user-definable report formats. Powerbase has powerful import/export facilities to support information exchange with leading spreadsheet, word processing and other database management systems. Specs: Program runs on IBM PC and compatibles; ver. 2.3 requires 1.5MB disk space. Training/Service: Tutorial included; maintenance contract available with site license. Users/Installations: There are currently 30,000 users. Price: $349

Decision Support: PRIME-LOCATION National Planning Data Corp., Box 610 Ithaca, NY 14851-0610 (Est. 1969) 607/273-8208. Package features: Prime-Location is a first comprehensive desktop system that combines satellite land images with street files and powerful market and geographic databases; covers markets nationwide. The system allows the user to manipulate and interpret librairies of information on-screen, using satellite images as backdrops. With Prime-Location the user can see where his or her customers are, adding a visual element to evaluating local consumer trade areas for direct marketing applications. Specs: Turnkey system based on Compaq 386, with Gomegabyte hard disk, 4 CD ROM Drives, and extra high resolution color monitor. Training/Service: Manual, phone hotline, on-site, or vendor-site training. Price: Call for price.

List Management/Database: PRO-CITE Personal Bibliographic Software, Inc., P.O. Box 4250, Ann Arbor, MI 48106 (Est. 1984) 313/996-1580 Package features: Pro-Cite is a database system designed specifically for organizing bibliographic references and formatting bibliographies. Each database holds up to 32,000 references. Workforms or record types are predesigned for 20 different media sources; users can also define their own forms. Records can be imported from and exported to other database programs. Macintosh version also available. Specs: Ver 1.4 runs on IBM PC and 100% compatibles with two disk drives, PC DOS 2.0 or higher and 256K (320K with DOS 3.0 or higher). Macintosh version (ver. 1.3) runs on Macintosh Plus, SE and II with two disk drives, system 4.1 or higher. Biblio-Links conversion utilities for Pro-Cite are also available. Program converts records from on-line databases, CD ROM sources or other standard formats into a format acceptable to Pro-Cite. Links available for IBM are: BRS, DGIS, DIALOG, DOBIS, DROLS, MEDLARS, MUMS, NOTIS, OCLC, SCORPIO, STN and USMARC. Links for Macintosh are: BRS, DIALOG and MEDLARS. Software requires 128K, one disk drive and PC-DOS 2.0 or higher (double-sided drive: 360K); price, $195. Price: $395; demo disk for $75; sample disk for $19.95; Mac upgrades for $95.

List Management/Database: PRODAS DATABASE Conceptual Software, Inc., P.O. Box 56627, Houston, TX 77256-6627 (Est. 1979) 1-800/STAT-WOW Package features: Prodas Database is a fully programmable database management system. Features include both sequential and random access relational database structures, a library of mathematical, date, financial and character manipulation function. Input data capability from ASCII, dif and comma separated value files, and a number of popular databases and spreadsheets, such as Lotus and dBase. Full screen data entry with windows and extensive input data input checking procedures may be implemented for easy user interface. Several preprogrammed modules are included to provide sorting and quick report capability. No limits are imposed on the number of variables per record, number of records per database, or the size of a database. A full screen file editor called QED, for development of batch programs, is included with this product.

Prodas Statistics package provides the user with a full range of statistical procedures, from simple means to sophisticated data analysis criteria. Generalized linear models, multiple linear regression, tabulation of questionnaire data and life tables are some of the routines. Logistic regression and nonparametric test are also provided. Many of the routines have the capability to create databases to provide information for further analysis. Specs: Runs on IBM PC or compatible with MS-DOS 2.1 or higher. Ver. 1.2 requires 256K RAM and IMB hard drive. Training/Service: Phone technical support available; maintenance contract free for one year. Users/Installations: Approximately 1000 corporate, medical and research users. Price: $195

List Management/Database: PROFESSIONAL FILE Software Publishing Corp., 1901 Landings Dr., Mountain View, CA 94039-7210 (Est. 1980) 415/962-8910 Package features: Professional File is a full-function flat file database management program. It allows corporate decision makers to easily access organize and analyze data. Program allows direct access to dBase III data without complicated conversion procedures, and includes an application generator for creating custom applications without programming. Specs: Program requires DOS 2.0 or higher, hard disk and one floppy. Ver. 2.0 requires 512K disk space. Training/Service: Manual and phone support available. Price: $299

Decision Support: PROFESSIONAL PLAN Software Publishing Corp., 1901 Landings Dr., Mountain View, CA 94039-7210 (Est. 1980) 415/962-8910 Package features: Professional Plan is a spreadsheet analysis program that allows professionals to develop and graphically analyze business plans, budgets, financial statements and other planning models. Professional Plan ofers Lotus 1-2-3 release 2.0 compatibility and a full set of spreadsheet functions. Specs: Program requires two disk drives and DOS 2.0 or higher. Graphics card is recommended. Ver. 1.02 requires 512K disk space. Training/Service: Manual and phone support available. Price: $99

Decision Support: Mailing System: PROFILE-90 The Coral Group, 181 E. 56th Ave., Ste. 301, Denver, CO 80216 (Est. 1984) 303/292-6354 Package features: Profile-90 is an interactive, real-time information processing tool for direct marketing companies. It maintains order entry, customer service, sales, picking, packing, shipping and cash status in real time. It automates all of the normal direct marketing functions. Specs: Program runs on IBM RT, Digital Equipment VAX, Sequent. Disk space needed varies with size of company. Training/Service: Full training, installation assistance, phone line, on-line documentation available. Maintenance contract price varies by number of users. Price: Dependent on number of users.

Mailing System: PRO-MAIL SYSTEM Software Marketing Associates, Inc., 415 Silas Deane Hwy., Wethersfield, CT 06109 (Est. 1981) 203/721-8929 Package features: Pro-Mail is a comprehensive software package designed to meet the needs of the lettershop and direct marketing industry. Package includes: list management, personalized laser letters, tape processing, merge/purge, 1st, 2nd, 3rd class and carrier route presort, carrier routing, occupant mail and list enhancements. It handles literature and product fulfillment, including monitoring inventory levels, backorder processing, activity reports, order entry, receipt tracking and the production of packing slips, shipping labels and credit card slips. In addition, a complete business management center package is available that allows a user to monitor a job through production, inventory control, postage accounting, invoicing, accounts receivable and general ledger. Specs: Program runs on PC-based machines, 386 class machines and minicomputers such as the IBM RT; ver. 3.4. Training/Service: Phone hotline and on-site training available. Users/Installations: There are currently more than 115 installations nationwide. Price: Available upon request.

Mailing System: PROPHIT BSA, Inc., 1500 Lawrence Ave., Ocean, NJ 07712 (Est. 1979) 201/493-8062 Package features: Prophit is a complete system designed to perform all functions necessary for the catalog and direct marketing business. Optional modules include a fully-integrated POS system, electronic integrated manifest system, outbound telemarketing and accounts payable/ general ledger. Customization is available. Price: Available upon request.

List Management/Database: PRO-SEARCH Personal Bibliographic Software, P.O. Box 4250, Ann Arbor, MI 48106 (Est. 1984) 313/996-1580 Package features: Pro-Search is a specialized front-end software program that simplifies on-line searching of databases available through the BRS and DIALOG information retrieval services. Search strategies can be constructed and stored off-line. Provides a menu-driven interface, also tracks on-line charges through a built-in accounting feature. Specs: Ver. 1.07 runs on IBM PC or compatibles with PC DOS 2.0 or higher, 256K (320K for DOS 3.0 or higher) and modem. Price: $495; subscription service $150; trial-size disk with manual $19.95.

Mailing System: Sales Support: PROSPECTING PLUS Key Systems, Inc., 512 Executive Park, Louisville, KY 40207 (Est. 1977 502/897-3332. Package features: Prospecting Plus organizes customer and prospect information. It includes a tickler file for follow-up and allows the user to enter up to 999 historical dated notes per record. The search targets records for printing letters, labels, analysis and forecasts. Prospecting includes the Bulk Mail Manager that organizes records by company name, contact name, or telephone number. Also available: reusable mailing lists on diskettes. Specs: IBM PC or compatibles, or net bios networks, or 286 or 386 Xenix. Users/Installations: Manufacturing and financial planning users; 500 installations. Price: $1485; six users; $495, single-user.

Mailing System: PSP (Parcel Shipping Program) East Hampton Industries, Inc., 81 Newtown Lane, East Hampton, NY 11937 (Est. 1977) 1-800/645-1188 Package features: The PSP package automates the time-consuming portions of UPS shipping. Computes all UPS charges, saving the time of looking up rates and computing charges. PSP maintains a list of most frequently shipped to addresses and prints all labels and C.O.D. tags. PSP assigns a unique ID number to each package for easy tracing and billing. Specs: Runs on IBM PC or compatible with printer; ver. 1.2 requires 256K disk space. Training/Service: Manual and service phone number provided. Price: $299

Miscellaneous: QMODEM SST PC-SIG, 1030 E. Duane Ave., Ste. D, Sunnyvale, CA 94086 (Est. 1982) 800/245-6717 Package features: QModem allows the user to automatically dial up CompuServe, Genie or other public on-line information services and download programs, research data, or shop by computer. Has windows, on-line help, DOS command shell, and easy to use menu-driven operation. Offers unlimited telephone directories, circular redialing queue, and unattended automatic log on and file transfer. Specs: Runs on the IBM PC or compatible. Requires 192K. Modem, hard disk recommended. Version # 310-1022-1023. Price: $18 (plus $4 shipping and handling).

Desk Top Publishing: QUARKXPRESS 2.1 Quark, Inc., 300 S. Jackson, Ste. 100, Denver, CO 80209 (Est. 1981) 800/356-9363 Package features: QuarkXPress 2.1 is an electronic publishing system that combines typesetting and page layout with integrated word processing and color capabilities. New features in 2.1 include user-definable kerning tables, editable automatic tracking tables, on-screen font rendering, advanced user control of word and letter spacing and automatic baseline alignment. Specs: Macintosh Plus, SE, SE30, II, IIx, IIcx, with a hard drive. Version number 2.1 requires 2500K (with templates.) Training/Service: Phone support, Macnet and QuarkEd program. Maintainance contract is $195 per year. Price: $795

Mailing System: QUICK ORDER PROCESSOR Nashbar/Associates. Inc., 860 Boardman Canfield Rd., Ste. 107, Boardman, OH 44512 (Est. 1983) 216/726-3800 Package features: The Quick Order Processor provides solutions to many problems faced by growing mail order businesses. The system features on-line order entry, same day shipping, credit card processing, mailing list management and a comprehensive management reporting system. Specs: Version 2.5 runs on ADDS MENTOR Computer. Training/Service: On-site training, manual, phone support and vendor training. Users/Installations: Catalog mail order businesses; 60 installations. Price: Prices start at $35,000 and vary according to the client's hardware requirements.

Desk Top Publishing: QUOTE MANAGEMENT SYSTEM JEB Systems, Inc., 32 Daniel Webster Hwy., Ste. 12, Merrimack, NH 03054 (Est. 1982) 800/821-1006 Package features: Quote Management System (QMS) is designed to manage and control the user's ongoing quote process. QMS works hand-in-hand with JEB's Marketing Management System Plus (MMS/Plus) software, to help the user shorten the length of the sales cycle. QMS enhances information flow, with everyone from the vice president of sales to the individual salesperson tracking the quote's status every step of the way. QMS helps the user analyze projected sales by region, territory, salesperson or company. The system provides eight reports; available by salesperson, product, territory or region. Other features include; multiple pricing levels, line item discounting, alternate quotes and user security. Specs: Version 3.4 available for VAX/VMS. PC/DOS and PC/DOS/NETWORK. Training/Service: Phone hotline or on-site support. Training is customer site or JEB site. Maintenance is 15% of fee per year. Price: $595-$10,800

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Miscellaneous: REPORT WRITER Snow Software, 2360 Congress Ave., Clearwater, FL 34621 (Est. 1984) 813/784-8899 Package features: Report Writer with spread-sheet interface and query language, creates simple to complex custom reports with existing file data. Reads and/or writes to more than 100 popular applications and lanaguages. Use also for quick reports or queries, labels, lists, form layouts, link to spreadsheet and databases. Single and multiuser; not copy protected. Specs: DOS, Unix, Xenix, LAN Operating Systems. Training/Service: Version number 3.02 includes manual, phone hotline support. Training is on site or at vendor headquarters. Maintenance is $3.00 per minute. (Yearly maintenance fee available.) Users/Installations: Users include those in accounting and database management. Price: $695

List Management/Database: RESIDENT LIST

MANAGEMENT SYSTEM Richard Fleischer & Associates, Inc., 135 Village Rd., Roslyn Heights, NY 11577 (Est. 1980) 516/621-2826 Package features: The system maintains and manages resident lists securely, ensuring tight security and minimizing personnel time and paperwork. Operational on IBM system 36 and 34. Provides real time data access, allows various selection parameters and reports. Specs: Any main frame or minicomputer with RP G2 compiler. Users/Installations: One installation -- resident mailer lettershop. Price: $30,000

Integrated: Mailing System: Fulfillment: RESPONSE CoLinear Systems, Inc., 2814 New Spring Rd., #217, Atlanta, GA 30339 (Est. 1984) 404/433-3217 Package features: Response is an integrated software system designed for those firms in the mail order/catalog fulfillment industry. Single-user and networking versions are available to process up to 2,000 orders/day peak. Specs: Version 4.0 requires a minimum of 20MB. IBM compatible microcomputer. DOS ver. 3.1 or higher. Training/Service: Phone/modem support, training in Atlanta, San Diego or user's site (optional). Maintenance is an average of $60 per month. Users/Installations: Clients include National Pen Corp., The NY Times, The Right Start Catalog, Hallmark, Intellivision and others. Users include mail order/catalog firms; 190 installations. Price: $995-$11,750 -- a trial size version of the software is available for both training and evaluation; price is $25 includes shipping.

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Integrated: SALES/MARKETING

SOLUTION SYSTEM JKL Marketing, 13990 Olive St., Ste. 204, Chesterfield, MO 63017 (Est. 1979) 314/434-3514. Package features: Sales/Marketing Solution System is a complete sales/marketing micro- or minisoftware system. Works from a "core" prospect or customer file. Generates labels, letters, reports, statistical information and follow-up data. Plug-in integrated modules are available for: lead tracking, telemarketing, products quotes, sales call activity, trade shows, market research, warranty/product registration and literature. Inventory management. A complete system for the handling of daily sales and marketing activities. Specs: Version 4 requires 512K and requires PC/AT, PS/2, DEC VAX, single or multiuser, DOS or UNIX. Training/Service: Training is on site or vendor site. Support is by phone/modem. Maintenance is 10% of license fee per year. Users/Installations: 500 installations. Manufacturers and distributors. Price: $895 and up.

Integrated: Telemarketing: SALESCONTROL 2 Sales & Marketing Systems, Inc., 1950 Old Gallows Rd., Ste. 300, Vienna, CA 22182 (Est. 1985) 800/832-0030 Package features: Increases sales team productivity in both DOS single-user and multiuser environments. It supports marketing, sales, telemarketing, customer support and other sales staff in storing profile, demographic and activity history. Its functions include autodialing, mail merge, reports and labels, account tracking, marketing effectiveness analysis and import/export capabilities. Specs: Version 1.5.01 requires 2.4MB. Training/Service: Training is available via phone, on site or at vendor headquarters. Maintenance is $200 per year for single user. $800 per year for network. Users/Installations: 1200 installations; business to business users. Price: $695, single-user; $2795, five user network.

Decision Support: SALLYFORTH The Salinon Corp., 7424 Greenville Ave., Ste. 115, Dallas, TX 75231 (Est. 1985) 214/692-9091 Package features: Sallyforth is a multilevel marketing information system used for providing and managing historical sales, forecasts, budgets and other organizational information. It is designed for companies with multiple outlets (e.g. retail stores) or multiple sales territories (e.g. regions, districts and territories). Specs: Version 1.0, released in March 1989. System runs on IBM or compatible 286/386 PC, DOS 3.0 or higher; 640K RAM; 20MB hard disk, EGA or VGA monitor. Training/Service: On-site customization and support plus free 800 telephone support. Users/Installations: Used by top company management, marketing directors and sales managers. Price: $25,000 and up.

Sales Support: SELL! SELL! SELL! TRAINING

OR APPLICATIONS Thoughtware, Inc., P.O. Box 011151, 100 Chopin Plaza, 32nd Fl., Miami, FL 33101-1151 (Est. 1984) 305/854-2318 Package features: The training portion of this software assesses and then trains the user to sell better using simulations and exercises. It provides the user with various techniques to help close sales. The applications portion of the system helps the user to improve efficiency and effectiveness by simplifying administrative tasks and helping the user to organize customer information via its database and prospect files; it also helps the user to maintain expense records, monthly calendar, daily schedule and commission calculator. Specs: 5.1 Sell Training, 2.10 version; 5.3 Sell Applications, 2.0 version. System 5.1 runs on the IBM PC, XT, AT or 128K/1 disk drive/CGA. System 5.3 is 100% compatible, requires 192K; 2 disk drives or 1 disk drive and 1 hard disk. Training/Service: Manual/technical phone assistance. Price: $299,5.1 (plus $6 shipping and handling); $99, 5.3 (plus $6 shipping and handling.)

Integrated: List Management/Database: SNAP SNAP Software, Inc., 175 Canal St., Manchester, NH 03101 (Est. 1983) 603/623-5877 Package features: Snap is a comprehensive, integrated, on-line sales and marketing effectiveness tool. System functions include lead tracking and fulfillment, direct marketing and account and territory management. Major modules include lead entry and analysis, advertising and direct mailing analysis, direct mail processing, telemarketing, product tracking and forecasting, automatic electronic list loading, comprehensive database with user-defined fields and codes, integrated word processing, account management, sales management, salesperson activity analysis, custom and standard report generator, sophisticated data transfer capabilities. Specs: Version number 3.10 requires minimum of 400K. Single, network and laptop versions available, IBM PC XT/AT/PS-2 or compatibles, MS DOS 3.X or higher. Training/Service: Phone support, full documentation and training manuals, on site and vendor headquarter training, data conversion service. Maintenance is 12% of current software list price. Users/Installations: Users include sales and marketing management. 900 installations. Price: $2,000

Desk Top Publishing: SUPERPAINT Silicon Beach Software, 9770 Carroll Center Rd., San Diego, CA 92126 (Est. 1985) 619/695-6956. Package features: SuperPaint combines paint and draw capabilities in one program. Version 2.0 incorporates new drawing capabilities to offer additional graphics power to Macintosh users. It incorporates Silicon Beach's AutoTrace -- the capability of automatically tracing bitmapped images in the paint layer to create object-oriented line art in the draw layer. It also features an expandable paint palette and the freehand tool is capable of drawing editable Bezier paths in the draw layer. Specs: Macintosh Plus, SE or Macintosh II. Training/Service: Manual and phone hotline support included. Price: $199

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Mailing System: TARGET-SALES Target Systems Corp., 33 Boston Post Rd., Marlboro, MA 01752 (Est. 1984) 508/460-9206 Package features: Target Sales features multiple contact support, billing to and shipping to and foreign address capabilities, multiple user-defined fields that support report generation, direct mail, telemarketing and analysis, single keystroke switching between activities, literature fulfillment with picking list, sales history tracking, sales commission report, unlimited background test, complete analysis and reporting, form letter merge, interoffice messaging, salesperson notepad for daily activity planning and laser printer support. An on-line demonstration is available. Specs: DEC VAX/VMS Training/Service: Manual, phone hotline support provided. Training is on site or at vendor headquarters. Maintenance is 1.5% per month; billed annually. Users/Installations: Over 100 installations. Price: Available upon request.

Telemarketing: Decision Support: TELEMATE Complementary Solutions, Inc., 4470 Chamblee-Dunwoody Rd., Atlanta, GA 30338 (Est. 1986) 404/454-8033 Package features: TeleMate is a PC-based call management system. Report categories include traffic analysis, cost allocation, management and exception analysis; software package features total of 40 reports. A custom report writer, historical data and automatic report capabilities are also available. The system handles hundreds of thousands of calls without a dedicated PC or additional equipment. Specs: IBM compatible PCs and phone system with SMRD. Requires 640KB. Training/Service: 300-page manual, customer support, phone hotline or on customer premises (additional cost). Maintenance contract is $250+. Users/Installations: 1200 installations. Price: $1,245 (mid-range).

Telemarketing: TELEPOWER+ Computers "N" Fax, 13650 Gramercy Pl., Gardena, CA 90249 (Est. 1979) 213/217-1770 Package features: System is designed to automate the user's company's communications activities, especially in marketing the user's products and services. The package includes the MASS-FAX module, which combines a full-function profile database with the power and speed of fax communications. With only a few keystrokes, Telepower+ lets the user automatically dial a phone call or send a fax, MASS-FAX, Telex/TWX, EZ-Link and electronic mail. Specs: Version 4.2 requires 20MB. Software runs on IBM PC, AT or compatible. Training/Service: Manual, phone hotline are provided. Training is on site or at vendor headquarters. Maintenance contract is $225. Price: $495

Miscellaneous: TELESWITCH TS-300 EKD Computer Sales and Supplies Corp., P.O. Box Y, 770 Middle Country Rd., Selden, NY 11784 (Est. 1984) 516/736-0500 Package features: System allows the user to turn a PC and peripheral from a remote location with a phone call. It allows the user to work communications software such as PC anywhere to let the user transfer files or run programs from a home, a branch office or a hotel room without having to maintain power around the clock. Built-in surge suppressor to guard against voltage spikes and power surges. Specs: Version TS-300. Training/Service: Manual, phone support, bulletin board support provided. Maintenance includes 90 warranty-$25 extended 1 year parts and labor. Users/Installations: 2800 installations Price: $299

Telemarketing: TELETHENA CRC Information System, 435 Hudson St., New York, NY 10014 (Est. 1974) 212/620-5678 Package features: Provides users with total control of their inbound and outbound telemarketing. The system is used for sales and lead generation, market intelligence and customer service. It offers unlimited flexibility for multiproject capabilities. Staff is able to customize screens, perform logic and calculations and make changes without programmer assistance. Specs: Runs on many different hardware platforms -- IBM, NCR, PRIME, Tandem. Users/Installations: 70 users include Fortune 500 corporations, telemarketing service bureaus. Maintenance is 10% of software price. Price: $20,000 for software license; $1,000 per station.

Sales Support: TERRITORY MANAGEMENT SYSTEM Sudor Corp., 6251 N. Camino Esquina, Tucson, AZ 85718 (Est. 1977) 602/299-0651 Package features: Territory Management System helps salespeople control territory and sales management control the sales force. Includes call reports, account profiles, action reminders, expense reports, sales summaries and forecasts. Easy to learn and use. Custom versions, site licenses and source code are available. Specs: Version 8.51 requires 128K memory, 5 1/4 in. to load system, MS DOS, IBM PC, /XT, /AT. Training/Service: Manual and free phone support. Users/Installations: 32 installations in field sales operations. Price: $220-$260

Sales Support: THE BULLSEYE SALES LEAD MANAGEMENT SYSTEM Target Microsystems, Inc., 444 Castro St., Ste. 400, Mountain View, CA 94041 (Est. 1985) 415/967-3990 Package features: Automates inquiry processing including making follow-up assignments based on geographic/product sales responsibilities. Prints follow-up assignment sales lead sheets, plus personalized letters to inquiries, including mailing labels or addressed envelopes. Monitors sales lead database for leads that have not been followed up or bad leads and for scheduled prospect calls past due. Prints reminders for salespeople and managers. Measures pay back on ad/promo investments, paces and monitors sales force follow up. Many displays and reports, including sales forecasting and pipeline pack analysis. Up to 38 user-definable fields. Specs: Version 1.2 requires 1.9 MB hard disk. Software runs on IBM PC XT/AT compatible, 640K memory and requires DOS 2.0 or later. Also runs on Macintosh system. Training/Service: User's manual plus on-line minimanuals. Training and service via phone, on site or vendor site. First 30 days free phone support. Then, $60 for up to 60 minutes. Users/Installations: More than 15 installed, users include business-to-business marketers. Price: $495 (30-day money back guarantee).

Sales Support: Integrated: THE RIFLESHOT SALES/MARKETING

DATABASE MANAGEMENT SYSTEM Package features: Rifleshot is a manager-oriented direct marketing system, with extensive contact management features, including call scheduling, prospect tracking, and on-line telemarketing. Has up to 38 user-definable fields, and all can be sort keys for developing detailed prospect profiles. The system can be used to create personalized direct mail campaigns focused on precisely defined profiles. A $95 option automates bulk mail sacking and bundling operations. Can also import Dun's data and magazine sales leads via modem. Many reports, including automated sales forecasting. Specs: Version 1.2 requires hard disk and 1.8MB. Software runs on IBM PC XT/AT compatible, 640K memory, DOS 2.0 or later. Also runs on Macintosh system. Users/Installations: More than 30 installed, users included business-to-business marketers. Price: $395 (30-day money back guarantee)

Mailing System: THE COMPUTERIZED

PARCEL SYSTEM (CPS) Harvey Software, P.O. Box 06596, Fort Meyers, FL 33912 (Est. 1984) 800/231-0296 Package features: CPS automates all aspects of parcel shipping with carriers such as UPS, RPS, Federal Express and others. Specs: Version 3.0 requires 1MB and runs on the IBM PC/XT,/AT or PS/2 and compatible. Requires 320K RAM, two floppy drives or hard disk drive. Training/Service: Manual and toll free support are included. Users/Installations: Parcel shippers. Price: $595

Integrated: THE IBM AS/400

ORDER MANAGEMENT SYSTEM International Customer Solutions, 4275 Executive Square, La Jolla, CA 92037 (Est. 1988) 619/450-3600, Ext. 107 Package features: The IBM AS/400 Order Management System has a fully integrated set of applications which include: order entry and invoicing, inventory control and purchasing, sales analysis, catalog reporting and accounts receivable. General ledger and accounts payable are also available. Specs: Runs on the IBM AS/400. Price: $40,000-$102,000

Mailing System: Integrated: THE MAIL ORDER WIZARD The Haven Corp., 802 Madison St., Evanston, IL 60202 (Est. 1981) 800/782-8278 Package features: The Mail Order Wizard is a catalog management program that handles order entry, sales reports, ad forecasting, credit card approvals (by modem), invoice printouts and much more. Specs: Version 2.17 requires 569K (before names and orders). Runs on the IBM PC or compatible, with a minimum of 380K and two floppy drives (a hard disk is required for customer lists of more than 1,000 customers). Wizard multiuser version available. Training/Service: Free updates and technical support for the first year. After the first year, $200 per year for updates and technical support. Price: $1670

Sales Support: Integrated: THE SALES ASSOCIATE Evergreen Ventures Corp., P.O. Box 455, Voorhees, NJ 08043 (Est. 1986) 609/753-0758. Package features: The Sales Associate is designed for salespeople who would like to integrate direct marketing into the sales function. Functions: processing mailing labels, maintains call records and tracks sales leads, monitors individual telemarketing calls and more. Specs: Runs on IBM PC and compatibles and requires DOS 2.0 plus two floppy disks and 360K. Users/Installations: Sales; 30 users. Price: $124.95 Modules inclusive with Sales Associate: The Prospect and Customer Mailing List

Prospect and Customer Mailing List module is the central file of the Sales Associate System. It contains basic information about customers and prospects like name, address, telephone number and sales information. Used to maintain contact and mailing list information. The Sales Call Records Module

The Sales Call Records module is used to preserve sales call information about customers and key prospects. This file eliminates handwritten call records and reports, and maintains all of the user's critical information in one easy-to-use location. Both sales call and tactical sales information is saved here. Recall tickler dates ensures the users that they never forget a call back again. The Top Account Strategic Planning Module

The Top Account Strategic Planning Module provides for long-term sales planning to help the user close key accounts. The key strategic selling elements are detailed with space for the user to enter the status of key prospects. This module ensures you do not skip any steps required to maximize the user's chance to make the sale. The Sales Forecast and Order Tracking Module

The Sales Forecast and Order Tracking Module helps the user track prospect from sales forecast, to order placement, to factory shipment, to final commission payment in one convenient place. The Planning Module

The Planning Module helps the user become a more organized salesperson. The user can personalize this versatile module to provide sales planning information for any time period and organize "to do" lists and tickler information. Priorities can be assigned to objectives along with target completion dates. The Mass Marketing Evaluation Module

The Mass Marketing Evaluation module provides a place to track the costs and results of the user's sales marketing programs. Most experienced salespeople know the importance of using mass marketing programs to provide a steady stream of new sales prospects. The module allows tracking for seminar, trade show, telemarketing, advertising and direct mail campaigns.

Decision Support: THE SURVEY SYSTEM Creative Research Systems, 15 Lone Oak, Petaluma, CA 94952 (Est. 1982) 707/765-1001. Package features: The Survey System is a comprehensive package used for working with questionnaires on a microcomputer. It can produce presentation quality tables, complex statistics, graphics and reports of the actual text of responses to open-ended questions. It also prints questionnaire forms and offers computer interviewing. Modular pricing allows user to pay for only those options you needed. Specs: Version 4.0 requires 650-1000KB and runs on IBM PC, XT, AT, PS/2 or compatibles. Training/Service: Indexed, illustrated manual, tutorial, phone support, on-line help. Free maintenance. Users/Installations: 1,300 installations. Users include market researchers and others who use questionnaires. Price: $500-$1300

Telemarketing: Integrated: THE TELEBUSINESS EDGE

SOFTWARE SYSTEM Coffman Systems, Inc., 13140 Midway Place, Cerritos, CA 90701 (Est. 1982) 800/232-EDGE. Package features: Telebusiness Edge Software is a computer-aided telemarketing software system. It manages all aspects of sales management and customer relations, sales lead generation and tracking, literature fulfillment, telemarketing, scripting, call queing, inbound/outbound call handling, order entry, fund raising, customer support. Designed to provide the customer with the flexibility of defining the software to fit their business requirements. It is menu-driven and allows users to tailor the product specifically to their needs. In addition, the software provides an ad hoc report generator, giving management timely marketing and financial analyses. Specs: UNIX or PICK-based, minicomputers. Training/Service: Full training, work shops, 24 hour hotline, technical support, in-house training and support. Users/Installations: Cross-industry, cross-department. 100 installations. Price: $100,000 (software and hardware) or $7,000-$10,000 per station.

Integrated: THE VANCE BUSINESS TRACKER Vance Info Systems, 27 Maiden Lne., Ste. 600, San Francisco, CA 94108 (Est. 1982) 415/296-1002. Package features: The Vance Business Tracker is a fully integrated business management and accounting software system specifically designed for the jewelry industry. It is available for retailers, wholesalers, or manufacturers. Standard features include point-of-sale, inventory control, memo goods processing, lay-aways and repairs. Options include a manufacturing module, barcoding, imaging, and computer-aided design and manufacturing. Specs: Version 2.0 requires 20MB and runs on IBM compatible. Training/Service: Manual, phone, on site or at vendor headquarters. Maintenance is $995, per year. Users/Installations: Users include jewelers, retailers. Price: $4995

Miscellaneous: TIMBUKTU Farallon Computing, Inc., 2201 Dwight Way, Berkeley, CA 94704 (Est. 1986) 415/849-2331 Package features: Timbuktu is an application that allows screen sharing among Macintosh computers. Users can view and operate each others' computers over an Apple Talk network. Timbuktu includes file-transfer. The user can define passwords for each Timbuktu privilege granted. Host computers can authorize two types of guests, controllers and observers. Controllers operate the host computer as if it were their own, observers only watch. With this system, the user can install and operate fileserver software on a Macintosh II, saving the cost of a monitor, video card and keyboard. Specs: Version 3.0 runs on Macintosh 512K and later models. Price: $149 Additional software from Farallon:

Miscellaneous: TIMBUKTU/REMOTE Package features: Timbuktu/Remote is a long-distance version of Farallon's Timbuktu screen sharing application for Macintosh computers on PhoneNET System and other AppleTalk networks. Timbuktu/Remote can be combined with Timbuktu on a local area network, so all users can watch and operate in either the host or guest role. The system allows the same activities over modem links, ISDN links, Digital PBX data lines, serial cables and other links at rates up to 57,600 bps. The system also includes a file transfer facility. Specs: Macintosh Plus and later models. Price: $295

Miscellaneous: TOPS/DOS 2.1 Sun Microsystems, TOPS Division, 950 Marina Village Pwky., Alameda, CA 94501 (Est. 1984) 800/445-TOPS Package features: File server software for AppleTalk LAN's providing connectivity between Macintoshes, IBM PCs and compatibles, and Sun workstations. The distributed file-server architecture allows each computer on a network to share files, disks and peripherals with any other computer on the network. TOPS can be configured as a distributed server network, dedicated server network or a combination of both. Compatible with all LocalTalk network bridges; the system can accommodate up to 65,000 work stations. Specs: IBM PC or compatible, requires 512K (640K recommended), TOPS FlashCard (or compatible network cards) or compatible Ethernet cards, Ethernet, LocalTalk or other twisted-pair cabling. Price: $189 Additional software from Sun Microsystems:

Miscellaneous: TOPS FlashBox Package features: A plug-in device for Macintoshes that upgrades the performance of AppleTalk networks without the expense or complications of Ethernet. The system moves data from one computer to another rapidly by increasing the data transfer rate of AppleTalk networks, minimizing performance degradation where Ethernet is too expensive. Specs: Macintosh, TOPS teleconnector or compatible network connector, twisted pair, standard telephone cabling or Apple LocalTalk. Price: $189

Miscellaneous: TOPS FlashCard Package features: A network interface card that allows PCs to communicate with other PCs and Macintosh computers using simple twisted-pair cabling. When FlashCard and TOPS/DOS are used together, users gain access to FlasTalk -- TOPS' standard for AppleTalk communication. Flash Talk allows PC-to-PC network communications at three times the speed of normal AppleTalk, while maintaining compatibility with all AppleTalk-specific devices and applications. Specs: IBM PC or compatible, TOPS Teleconnector or compatible network connector. Price: $239

Mailing System: Telemarketing: TOPS INBOX Package features: The system is a full-featured mail system enabling Macintosh and DOS users to share information and communicate across a network. With InBox, users can create, send and receive memos and phone messages, even while working in other applications. Users can also transfer spreadsheet, word processing, database, graphics, publishing or other files over existing AppleTalk network. The system also has audible and/or visual alerts to new messages, built-in address list, customizable phone message form, public mail boxes and more. Specs: Macintosh and PC computers; LocalTalk or Ethernet connections. Price: $249 retail (Starter Kit -- one message center and three Macintosh clients). $69 retail, (Personal connection for one Macintosh client). $99 retail (personal connection for one DOS client).

Miscellaneous: TOPS/Macintosh 2.1 Package features: File server software for AppleTalk LANs providing transparent connectivity between Macintoshes, IBM PCs and compatibles, and Sun workstations. System includes the ability to translate between operating systems, allowing dissimilar computers to share files transparently. Specs: 512K or larger Macintosh; external disk drive or hard disk drive; TOPS Teleconnector or other AppleTalk-compatible cabling; thick or thin Ethernet cable for EtherTalk. Price: $249, retail per Macintosh.

Telemarketing: TOTAL TELEMANAGEMENT SYSTEM Source Data Systems, Inc., 950 Ridgemont Dr. N.E., Cedar Rapid, IA 52402 (Est. 1979) 319/393-3343. Package features: Total Telemanagement System includes both hardware and software enabling any organization to automate their entire inbound or outbound telemarketing operation. It also includes a set of tools to allow users to customize it to fit their particular requirements. Specs: Version 3.0 requires minimum of 45MB and runs on NCR, Convergent Technologies Server PC. Vendor: Dealers and distributors in several major U.S. cities. Training/Service: Includes manuals, 24-hour hotline, modern support, on-site training and local support. Maintenance depends upon system size. Users/Installations: Users include insurance, publishing, long distance telephone, cable TV, contract telemarketing industries. Price: Call for price. Additional software from Source Data Systems:

Miscellaneous: Telemarketing: PREDICTIVE DIALING SYSTEM Package features: Predictive Dialing System consists of software and hardware to enable several calls to be dialed simultaneously per available agent. Only answered calls will be transferred allowing agents to work at full speed. May be tailored to interface directly with computer-based telemarketing systems other than the Total Telemanagement System. Specs: Version 2.0 runs on PCs and requires minimum of 80MB. Vendors: Dealers and distributors in several major U.S. cities. Training/Service: Includes manuals, 24-hour hotline, modern support, on-site training and local support. Maintenance depends upon system size. Users/Installations: Any organizations using telemarketing. Price: Call for price.

Mailing System: TRUCK-LOAD SYSTEM Group 1 Software, 6404 Ivy Lne., Ste. 500, Greenbelt, MD 20770-1400 (Est. 1981) 800/368-5806; 301/982-2000 Package features: Analyzes and qualifies mail files so the user can capitalize on the most optimal delivery possible. Truck codes are assigned to each qualifying mail piece enabling easy loading and consolidation of multiple mailings. Specs: Runs on IBM DOS/OS/VM/MVS requires 800K. Training/Service: One day free training. Maintenance is 12% of license fee annually. Users/Installations: Users include those involved in direct mail; 6 installations. Price: $12,500

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List Management/DataBase: VIBES Softshell Enterprises, 98 Moreland St., Somerville, MA 02145 (Est. 1984) 617/628-5675 Package features: Vibes is a video rental management system that enables the user to keep track of his or her video rental business. It features incremental pricing, credit card updates, profit stats per video. It also prints mailing labels and tracks membership histories. Specs: PC-compatible with MS DOS. Training/Service: Manual and telephone assistance provided. Price: $995

VISION DATA EQUIPMENT CORP. Vision Data Equipment Corp., 1377 3rd St., Rensselaer, NY 12144 (Est. 1973) 518/434-2193 Package features: Vision Data supports newspaper systems and offers circulation and ad billing software, as well as classified ad taking, laser setting and billing. Vision Data also interfaces with most front-end systems to pick up the billing functions of a classified system. It also provides standard accounting software, accounts payable/general ledger, payroll and newsprint inventory. Specs: 80-1000MB required. Runs on IBM, DEC, UNYSIS, NCR, and SUN Microsystems. Vision Data software runs on UNIX, VAX/VMS, operating systems on a wide variety of hardware manufacturers including IBM, DEC, UNYSIS, NCR, and Sun Micro systems. Price: Call for price.

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Miscellanoues: Desk Top Publishing: WORDPERFECT 5.0 WordPerfect Corp., 1555 N. Technology Way, Orem, UT 84057 (Est. 1979) 801/225-5000 Package features: WordPerfect 5.0 is a full-featured, high-end word processor that incorporates several desktop publishing features, such as text-integrated graphics, multiple fonts, enhanced laser printer support and style definition. Enhancements within the system include style, master document and automatic reference features. The master document feature, which is especially useful for working with large documents, combines multiple files with the automatic reference feature. References can be marked and automatically updated with document revisions. Text-integrated graphics may be placed anywhere on a page, and once imported, graphic images can be scaled, rotated, cropped, and moved. Specs: Version 5.0 requires 384K (512K strongly recommended) two disk drives, graphic card and hard disk recommended. Runs on IBM PC, XT, AT and true compatibles. Training/Service: Complete documentation, life time toll free technical support, authorized training programs. Users/Installations: For businesses, educational institutions and the home. 1,500,000 installations. Price: $495

Miscellaneous: Telemarketing: WORDS THAT RING The Salinon Corp., 7424 Greenville Ave., Ste. 115, Dallas, TX 75231 (Est. 1988) 214/692-9091 Package features: Words that Ring helps the user pick better telephone numbers/words that describe the service the customer provides (PET-CARE vs. 728-2273). It also can suggest an action for the customer to take (GET-HELP instead of 438-4357) and it also emphasizes product characteristics (COMFORT vs. 266-3678). It is a 240 + page directory of telephone numbers that form words and vice versa). A supplemental diskette containing a 37,000 + word/telephone number database and three programs: NUMWORD (finds words for a given telephone number), WORDNUM (converts a word into a phone number), and CONVERTA (converts the databases into ASCII format). Specs: Version 2.1 requires DOS 2.1 or higher; 256K RAM. Training/Service: Toll free number support to all registered users. Price: $99 plus $2 shipping with a 30 day money-back guarantee (less $20 restocking charge).

Miscellaneous: Fulfillment: WRITEBAR Wilsoft, Inc., 314 N.E. 7th St., Ft. Lauderdale, FL 33304-2639 (Est. 1983) 305/779-2720 Package features: Writebar prints barcodes on items -- video rentals, books in libraries, products in retail store scanners in Code 39, Interleaved 25, Codabar/ABC, UPC, EAN, Code 128, Code 11, and MSI/Plessey formats from keyboard or disk file input. Sequential numbering is supported. Specs: Version 5.0 requires 150K works on IBM PC/XT/AT with dot matrix or HP laser printer. Training/Service: Manual and phone support are provided. Users/Installations: Over 2,500 users. Price: $150

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List Management/Database: ZENUS Bates Computer Solutions Inc., 6 Langley Ave., Toronto, Ontario, Canada M4K 1B5 (Est. 1980) 416/461-2503. Package features: Zenus is an advanced list management system designed to support direct marketing campaigns. Zenus accepts free-format mailing label input. Individual names are automatically catalogued according to components of the name and address. An optional duplication check can be performed on entry. Canadian, U.S. and foreign addresses are recognized and handled appropriately. Memo notes and coding can be recorded against each name. Specs: Version 2.0 runs on IBM PC or compatible. Requires IMB per 1,000 names. Training/Service: User's manual supplied, telephone hotline support provided. Maintenance is included. Users/Installations: Ten installations. Price: Call for price.

Mailing Systems: ZIP + Richard L. Fleischer and Associates, Inc., 135 Village Rd., Roslyn Heights, NY 11577 (Est. 1980) 516/621-2826 Package features: Edits, modifies, updates USPS ZIP+ 4 file. Edits and parses address on mailer's file, matches and codes mailers file, qualifies mail, prints qualification reports. Prints bag and/or tray labels. Specs: Written in COBOL and operational on IBM, UNYSIS, Honeywell, DEC, Data General and PRIME computers, CASS certified. Uses any mainframe or minicomputer with COBOL compiler. Maintenance costs are $1,000 per year. Price: $10,000-$30,000

Integrated: ZOOMRACKS PC-SIG, 1030 E. Duane Ave., Ste. D, Sunnyvale, CA 94086 (Est. 1982) 800/245-6717 Package features: Handles inventory control, word processing, customer files, accounting, sales reports, order tracking, and other day-in day-out business chores. Specs: Number 6347 runs on IBM PC or compatible. Price: $89.95 (plus $4 shipping and handling).