Shifting strategy for overseas sales
HOW DOES A MACHINE TOOL builder that is dominating the European market translate its strategy for sales success into its U.S. operations? AMERICAN MACHINIST posed this and many other questions to Peter Riehle, president and CEO of DMG America, for his take on everything from the U.S. skilled-labor
Riehle was educated as a mechanical engineer and worked as a structural engineer in R&D. He later shifted his career into sales and has since worked his way into the top spot at DMG America.
Drawing from his European experience with apprenticeship programs, Riehle shared his perspective on the American skilled-labor shortage, boiling the problem down to the U.S.'s more general and less apprentice-type - style of education for high school and college students. Couple this problem with a U.S. labor tendency to job hop for $0.25 more an hour and, according to Riehle, there's a crisis in the making.
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