Drive Awareness with a Distinctive Marketing Vehicle
January 30, 2009, 1:40 PM
Tucson, Arizona-based Truly Nolen of America first transformed their utilitarian vehicles into moving billboards in 1961.

Companies Must Be Diligent in Protecting Their Brands
October 25, 2008, 3:55 PM
Eternal vigilance is also the price of maintaining a strong franchise brand and preserving the integrity of chain's trademarks. KFC, a division of fast food franchise giant YUM Brands, demonstrated its vigilance this past week by taking quick action against ...

A Halloween Promotion That Scares up Millions for Charity
October 22, 2008, 5:00 PM
It's called "Cause Marketing," and it's a great way to truly "do well by doing good." Create a regular event or promotion that benefits a worthy cause, and run it on a regular basis. Do it right, and your investment ...

Wendy's Viral Video: Crazy Lettuce
October 21, 2008, 2:15 PM
Wendy's Viral Video: But square-burger marketer Wendy's is trying to get the buzz headed its way with a new video called "Crazy Lettuce." ...

11/101 Relentless Marketing Ideas: The Product Poll Publicity Ploy
October 01, 2008, 8:25 AM
Here's a fun, creative, engaging and effective publicity ploy guaranteed to get your restaurant, bakery or retail store some free publicity. While it's a killer promotion during a Presidential election year, it can be used whenever you've got a good-natured ...

10/101 Relentless Marketing Ideas: Sell Wooden Nickels
September 29, 2008, 10:55 AM
The "Free Drink" token encourages additional purchases, promotes goodwill, and the tokens carried around in pockets serve as reminders to return. Tokens turned back in are simply resold and reused. Wooden Nickels can be sourced from your local promotional products ...

9/101 Relentless Marketing Ideas: Start a Pet Club
September 29, 2008, 10:45 AM
Here's another quick low-to-no cost ideas for building your restaurant and/or retail sales: Start a Pet Club Pet owners are a loyal and close-knit group. They are great in number and mighty in spending power. If you have a patio ...

7/101 Relentless Marketing Ideas: Get a Sales Boost From Booster Clubs
September 29, 2008, 10:40 AM
Get a Sales Boost from Booster Clubs: Every community, civic, church and school group needs to raise funds. Consider working out an arrangement for them to sell your gift cards to their members, friends and neighbors.

8/101 Relentless Marketing Ideas: Group Fundraising Day/Night
September 29, 2008, 10:40 AM
Group Fundraising Day/Night Help local organizations, and your off-peak sales. Designate a certain day of the week or depart that needs a sales boost. Contact clubs, groups, churches, teams, organizations, etc. etc. with an offer that if a group comes ...

6/101 Relentless Marketing Ideas: Spur-of-the-moment Suggestive Selling Contest
September 29, 2008, 10:25 AM
For those running restaurants and retail outlets, boredom (yours, your staff’s and your customers’) is one of the greatest enemies of sales. You've got to keep your team energetic and having fun. Always be ready to come up with a ...