Marketing & Advertising Sector Performance
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A comparison of advertising content: business to
business versus consumer...
Several studies have investigated differences between goods and services advertisements, but no research has examined differences between business-to-business ... (PERIODICAL ARTICLE)
What Happened to the Dot Coms? A Management
Perspective.
INTRODUCTION Dot Coms (DCs) are business firms that conduct a substantial portion of their business on the Internet. (PERIODICAL ARTICLE)
International services advertising (ISA): defining the
domain and...
As businesses continue to expand globally, the literature on international advertising has seen substantial interest and growth. Although ... (PERIODICAL ARTICLE)
The writing on the wall
HEADNOTE Kieron Franks of Euler Hermes looks at the Advertising sector, and in particular the impact of New ... (PERIODICAL ARTICLE)
INDUSTRIALIZATION AND CONSOLIDATION IN THE U.S. FOOD
SECTOR: IMPLICATIONS...
Food processing, distribution, and retailing activities account for the majority of retail food and beverage costs for all ... (PERIODICAL ARTICLE)
Should you sell or compete?
Part Two of a Two-Part Series Last month our roundtable participants discussed the effect of mergers and acquisitions ... (PERIODICAL ARTICLE)
INSIDE ADVERTISING
Loosen your seatbelt: The rough ride could be over. Orange County advertising shops are looking at 2004 with ... (PERIODICAL ARTICLE)
Marketing experts to address DIMA
2003.
Laura Ries and Paul Wiefels, both marketing experts and authors, will address the DIMA 2003 Annual Convention, Feb. (PERIODICAL ARTICLE)
How French advertising professionals develop creative
strategy.
Introduction An automotive brochure is a house. Plastic wrapping surrounding packaged salad is a windbreak. Compatibility between computers ... (PERIODICAL ARTICLE)
RETAIL ; Counter Intelligence; Retail's on a roll. Trade figures suggest...
In 2005, retail category adspend accounted for $278 million as measured by ACNielsen. Of this, $155 million went ... (PERIODICAL ARTICLE)
Optimal commodity promotion when downstream markets
are imperfectly...
Expenditures for advertising and promotion are important in agricultural product markets in several countries. Money to fund commodity ... (PERIODICAL ARTICLE)
Marketing the arts a challenge for state's nonprofit orgs
"Marketing for nonprofits is a bit of a challenge," said Robert Reed, president and CEO of the Mississippi ... (PERIODICAL ARTICLE)
What Does Paid Search Mean to You?
HEADNOTE Unlike any other form of marketing, this "revolution in advertising" ties the user's intent to the content ... (PERIODICAL ARTICLE)
ONLINE; Game of two halves; As online advertising shifts up a gear in the...
New mediums often need to establish guidelines and promote the growth of their sector. Some sectors (like outdoor's ... (PERIODICAL ARTICLE)
Car Crash?
Anemic automotive advertising has rattled TV media for several years, and 2008 is off to an unpromising start. (PERIODICAL ARTICLE)
Spot Tv
Advertising spending on TV stations is expected to tumble next year following double-digit revenue growth in 2006. According ... (PERIODICAL ARTICLE)
Off Year
Advertising spending on TV stations is expected to tumble next year following double-digit revenue growth in 2006. According ... (PERIODICAL ARTICLE)
Top of Mind: Brand Alert: Get Out of the TV Trap
THE record-setting $9.3 billion in ad commitments that marketers plunked down in this year's TV upfront was simply ... (PERIODICAL ARTICLE)
The Lead-Generation Game
A newly married couple is thinking about buying a home. Before they even start looking, they decide to ... (PERIODICAL ARTICLE)
The lead-generation game: The business of capturing
mortgage leads has...
A newly married couple is thinking about buying a home. Before they even start looking, they decide to ... (PERIODICAL ARTICLE) | |
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The Importance of a Marketing Budget
Interview with Jim Markel of Red Oxx, a Montana-based seller of travel adventure gear.
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