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Radio advertising typically costs much less than television advertising, making it an attractive choice for smaller businesses that...
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If you buy, you have free rein, but high mortgage payments. If you lease, you can spend more...
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There's a glimmer in the CBS eye. Old-media giant CBS Corp. released third-quarter results Thursday that suggested the...
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With so many media options, which platform is the best, most cost-effective, and most visible means of advertising...
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John Cayer, who has worked in brand management at SC Johnson for the past 10 years, talks about...
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Starting and growing a business presents many strategic planning challenges, not least of which is knowing how much...
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Advertising and promotion are vital to the success of any business. Get started by learning the basics.
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In these tough times, consumers are slashing their budgets and learning to do without--a strategy that likely will...
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The Marketing Accountability Imperative: A Roadmap to More Effective Marketing Spending. By Michael Dunn and Chris Halsall. Jossey-Bass,...
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Internet ad revenue down 5.3% in first half Internet advertising revenue fell 5.2% in the first half from...
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There are now more than twice as many mobile phones in use worldwide than landline phones and they...
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With the advent of tools like Twitter, Facebook, and YouTube, social media is quickly becoming an essential part...
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It has the inherent advantages of being faster, cheaper and easier to execute.
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Cutting back during a downturn can erode your market share and make it difficult to regain ground once...
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Using the right keywords to get a prominent position in search results can do wonders for your small...
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ITV yesterday raised hopes of a recovery in the shattered television advertising market, forecasting a 4 per cent...
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In the jargon-filled world of online advertising, CPA -- cost-per-action -- advertising may seem confusing at first.
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One of the most popular methods of online advertising is CPC, or cost-per-click, advertising. If you have been...
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Small business owners are constantly looking for ways to improve their marketing efforts. One way to save money...
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If done correctly, advertising can enhance the success of your business. Here are 10 helpful guidelines to follow.
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Are You Ready to Start Your Dream Business?
Sumer Morenz of D&B Digital TV hits the streets of San Francisco to ask people about the businesses they want to start.
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