Marketing & Advertising Regulation

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A problem ignored: dilution and negation of consumer information by... Current conceptions of consumer information do not consider types that may dilute or detract from facts available to ... (PERIODICAL ARTICLE) Harmonious regional advertising regulation? A comparative examination of... Advertising regulation has been widely recognized as a significant environmental factor that impacts international advertising (Clegg 2002; Daniels ... (PERIODICAL ARTICLE) Social criticism of advertising: on the role of literary theory and the... "Literary theory" is an umbrella term covering a wide range of approaches to the interpretation of texts. In ... (PERIODICAL ARTICLE) Exploring life themes and myths in alcohol advertisements through a... In Overton v. Anheuser-Busch (1994), the Michigan Supreme Court dismissed a lawsuit by Richard Overton, who alleged that ... (PERIODICAL ARTICLE) Federal and state regulation of environmental marketing: a manager's guide. Managers who wish to promote the environmental attributes or benefits of their regional or national products face a ... (PERIODICAL ARTICLE) Advertising self-regulation: true purpose and limits. Advertising Self-Regulation: True Purpose and Limits The normal reaction to market failures is to expect that "regulatory responses" ... (PERIODICAL ARTICLE) COVER STORY : Advertising Under Threat?; There appears to be an anti-brand,... In the wake of the Ribena fiasco, Janet Hoek, professor in marketing at Massey University, was quoted in ... (PERIODICAL ARTICLE) Ethics in advertising decisionmaking: implications for reducing the... Advertising exerts a significant impact on consumers' lives (Pollay 1986). On the positive side, advertising has discouraged participation ... (PERIODICAL ARTICLE) Australian media vehicles' standards for acceptable advertising. In Australia, as in the United States, no mass media vehicle--no television station, cable or broadcast network, magazine, ... (PERIODICAL ARTICLE) Do kids need government censors? MOST AMERICAN PARENTS want to restrict children's access to entertainment glamorizing violence, sex, drug use, or vulgar language. (PERIODICAL ARTICLE) How Far Will Brands Go To Curb Child Obesity Issue? American brand managers were left wondering last week whether their self-regulation of marketing junk food to kids will ... (PERIODICAL ARTICLE) COVER STORY : Boxed In - Learning To Live With Regulation Word of mouth marketing is a wonderful thing - how else would you find your way to the ... (PERIODICAL ARTICLE) Rx marketing regulations hang on First Amendment debate IMAGE PHOTOGRAPH 1 Knowledgeable FDA-watchers were asked by MM&M's William Castagnoli to comment on the FDAs request for ... (PERIODICAL ARTICLE) Controlling sex and decency in advertising around the world. A constant and ubiquitous problem concerns products, services, concepts, claims and imageries that elicit reactions of distaste, disgust, ... (PERIODICAL ARTICLE) Investigation of the effects of disclosure statements in rental car... Richards, Jef I. (1991), "FTC or NAAG: Who Will Win the Territorial Battle?" Journal of Public Policy and ... (PERIODICAL ARTICLE) Advertising clearance practices of radio stations: a model of advertising... Advertising self-regulation has been identified by many as an effective and efficient tool for curbing excesses in advertising ... (PERIODICAL ARTICLE) Editor's introduction: the what and why of marketing law. INTRODUCTION This special editor's introduction offers my personal perspective on the answers to the questions posed in the ... (PERIODICAL ARTICLE) Television station standards for acceptable advertising. Television Station Standards for Acceptable Advertising While a media vehicle's right to reject questionable advertising material possesses a ... (PERIODICAL ARTICLE) "Pharmaceutical Law & Industry Report" from BNA. The Bureau of National Affairs (Washington, D.C.) has begun the publication of Pharmaceutical Law & Industry Report, a ... (PERIODICAL ARTICLE) Informing buyers of risks: analysis of the marketing and regulation of all... An examination of the marketing practices and the regulation of the all terrain vehicle (ATV) industry during the ... (PERIODICAL ARTICLE)
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International Advertising Association
Global network of advertisers, advertising agencies, the media and related services, spanning 99 countries. Demonstrates to governments and consumers the benefits of advertising as the foundation of diverse, independent media. ...

Members: 5,000
Founded: 1938
Dues: global corporate, $10,000 annual; regional corporate, $7,000 annual; national corporate, $4,000 annual; organization, $405 annual; individual, $200 annual; academic, $85 annual.