Marketing & Advertising Measures

The best tips and advice from our vast library of articles, videos, and business tools

Browse Related Topics

Marketing & Advertising

Tools

Forms

Newly Added Articles

Article Archives

See more Marketing & Advertising Measures articles at ArticleArchives.com.

Latest Posts

Lessons from a Departed Friend

Smart Marketing with Customer Loyalty

Recently a good friend of mine died. It was unexpected and shocking, as death often is. It was even more tragic because ... Read More

1-20 (of 46535) related articles

Search Results

1-20 (of 46535) related articles Sort by: Relevance \| Date Items per page
Depth versus breadth strategies for global brand image management. Developing and maintaining a brand image is vital to any successful marketing and communication campaign. An image that ... (PERIODICAL ARTICLE) The impact of information level on the effectiveness of U.S. and Korean... Several marketing scholars have stressed the importance of culture in analyzing consumer response to marketing stimuli in different ... (PERIODICAL ARTICLE) The Personal Involvement Inventory: Reduction, Revision, and Application... The conceptualization of the Personal Involvement Inventory was a context-free measure applicable to involvement with products, with advertisements, ... (PERIODICAL ARTICLE) Emotional feelings and evaluative dimensions of advertising: are they... Introduction In the last decade, television advertising has turned increasingly to the use of emotional appeals. Such commercials ... (PERIODICAL ARTICLE) Subliminal advertising and the perpetual popularity of playing to people's... Every 20 years, subliminal advertising pops back into popular culture. August Bullock (2004a) is the most recent "advocate" ... (PERIODICAL ARTICLE) Opportunities for involvement research: a scale-development approach. The Journal of Advertising has published a variety of articles on involvement. Researchers have focused on conceptualizing involvement ... (PERIODICAL ARTICLE) The differential effects of within-brand and between-brand processing on... This study considers the usefulness of a basic distinction between two types of evaluative processing in explaining memory ... (PERIODICAL ARTICLE) The Keys to Marketing Green - Part 2 In the first part of this series (CSE 05/07, p.29), I explained that there is no single competitive ... (PERIODICAL ARTICLE) Self-construal and need-for-cognition effects on brand attitudes and... Brand advertising in the United States frequently includes claims of superiority relative to competing brands or the product ... (PERIODICAL ARTICLE) Sponsorship-linked marketing: opening the black box. Research on sponsorship-linked marketing spans several literatures, including the marketing subdiscipline areas of advertising, consumer behavior, and strategy, ... (PERIODICAL ARTICLE) Accountability, privacy and education hit marketing and sales Deloitte recently announced its top Customer and Channel Strategies Predictions for 2005, which focuses on achieving an increase ... (PERIODICAL ARTICLE) Accountability, privacy and education hit marketing and sales. Deloitte recently announced its top Customer and Channel Strategies Predictions for 2005, which focuses on achieving an increase ... (PERIODICAL ARTICLE) The value of advertising tracking. The promise of media advertising is great. It's an opportunity for a brand to tell its story directly ... (PERIODICAL ARTICLE) PROFITS&passions: STEVE GOODMAN, FROM WANDERLUST TO BASICS, RETURNING A... In 1860, Isaac Singer's revolutionary sewing, machine sold for $100, and most people had' to pay for it ... (PERIODICAL ARTICLE) PROFITS & PASSIONS: STEVE GOODMAN In 1860, Isaac Singer's revolutionary, sewing machine sold for $100, and most people had to pay for it ... (PERIODICAL ARTICLE) International services advertising (ISA): defining the domain and... As businesses continue to expand globally, the literature on international advertising has seen substantial interest and growth. Although ... (PERIODICAL ARTICLE) The relationship between Integrated Marketing Communication, market... Marketing communication plays an important role in building and maintaining stakeholder relationships, and in leveraging these relationships in ... (PERIODICAL ARTICLE) Children in Family Purchase Decision Making in India and the West: A Review Research on family decision making has been largely confined to spouses, who have been considered as the relevant ... (PERIODICAL ARTICLE) Neuromarketing and consumer free will. This article examines the impact of discoveries and methods of neuroscience on marketing practices as they relate to ... (PERIODICAL ARTICLE) The effectiveness of comparative advertising in Korea and the united... Despite differences in the use of comparative advertising from country to country, little research has been done to ... (PERIODICAL ARTICLE)
1-20 (of 46535) related articles Sort by: Relevance \| Date Items per page 1-20 (of 46535) related articles 12 3 4 5 6 7 8 9 10 Next