Journals By Industry - Marketing & Advertising Measures

Survey respondents to Aon Risk Solutions' 2011 Global Risk Management Survey cited senior management's intuition and experience as the primary method to identify major risks, the report underlines the importance for organizations to...

The volatility that marked energy markets over the past year is almost guaranteed to continue in 2012. Geopolitical factors, such as Europe's financial crisis and conflicts with Iran and other regions, make long-range...

Insurance buyers are continuing to be affected by fluctuating economic conditions, with unfavorable repercussions on the P&C industry, according to Ernst & Young's Property-Casualty Insurance Industry Outlook. Low premium growth is expected to...

Charlotte, NC - The Research Institute for Cooking & Kitchen Intelligence, a leading source of market and consumer research, has created instant access to data with a new Web site and online research...

CAMBRIDGE, MA-Consumers who previously purchased green products and services have decreased their green purchasing as a result of the recession, while the number of green consumers in the U.S. is declining as the...

Imagine your prospect's sticker shock when your company's price is 50% higher than other firms for what they perceive as essentially the same layout and cabinet quality. Let's say the project is for...

Adding Conviva's analytics to the Limelight suite of products will reportedly give Limelight customers access to real-time audience metrics and will provide new data for Limelight operations teams to improve overall network performance....

Tokyo, Jan 30, 2012 - (JCN Newswire) - NTT DOCOMO, INC. announced that the company will launch a tender offer to acquire all shares of Radishbo-ya Co., Ltd, a Japanese premium home-delivery service...

2 hours ago EUROPE - The number of institutional investors expecting to make future investments in real estate debt funds has almost doubled compared with last year, according to INREV, which is looking...

Sumer Liebold, 28, moved to Colorado Springs from Gunnison to study business at the University of Colorado at Colorado Springs. She started a corporate housing business as soon as she finished school and...

Saudi Arabia may cut call-termination rates for telecom operators in 2013, the chief executive of Etihad Etisalat (Mobily) told Reuters, in a move that would spur increased competition in the Kingdom....

TORONTO, Ontario, Jan. 24, 2012 (SEND2PRESS NEWSWIRE) -- Equation Technologies (www.equationtech.com), a leading provider of software solutions for financial and professional services; corporate head offices; and nonprofit organizations, announced the promotion of Lisa...

Greek acquisitions at EFM could be impacted by financial woes in the country. The Greek financial crisis has not left the local film industry unscathed. The 2011 admissions were 10.9m, registering a loss...

NEW YORK, N.Y., Jan. 23, 2012 (SEND2PRESS NEWSWIRE) -- Masterseek.com is a B2B search engine which provides businesses the ability to search for other businesses across the globe without the "clutter" often resulting...

Business LOOK OUT FOR Make a date for light leaf spot checks p61 Small farms kicks off 2012 market p76 Hogget market led by export demand p136 Badger cull PR disaster foisted on...

Tokyo, Jan 20, 2012 - (JCN) - Toshiba Corp., through its US subsidiary Toshiba International Corp., has won a major contract from the Tri-State Generation and Transmission Association Inc., a major utility based...

ANN ARBOR, Mich. -- Americans are more satisfied with services provided by the U.S. federal government than they were a year ago, according to a report released today by the American Customer Satisfaction...

Study Indicates Tablet Visitors Spent 21 Percent More Per Purchase in 2011 than Other Online Consumers SAN JOSE, Calif. -- Adobe Systems Incorporated (NASDAQ:ADBE) today announced findings from its inaugural Adobe[R] Digital Marketing...

But uncertainty on the economic and political fronts leads to caution, the need for 'stingy growth' NEW YORK -- Global business leaders are shifting their focus away from survival towards planning for growth...