Marketing & Advertising Expenditure
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In these tough times, consumers are slashing their budgets and learning to do without--a strategy that likely will...
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Cutting your marketing budget may seem prudent, but it's a surefire way to fall behind when the economy...
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Using “guerilla” marketing can be one avenue to make a big, and fun, impression on a small budget.
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Spend your ad dollars wisely, by only paying for ads that get a response.
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You may continue these innovate new strategies even after the economy begins to swing upward again.
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Spend your ad dollars wisely by only paying for ads that get a response.
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Radio advertising typically costs much less than television advertising, making it an attractive choice for smaller businesses that...
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Marketing should have a place in your budget, no matter what size your store is. But it doesn't...
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If you buy, you have free rein, but high mortgage payments. If you lease, you can spend more...
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With so many media options, which platform is the best, most cost-effective, and most visible means of advertising...
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Advertising isn't cheap, but that doesn't mean you have to spend a fortune to promote your business. Try...
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For businesses with a limited online-advertising budget, Yahoo's featured directory listings are a great way to reach out...
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If you are thinking about slashing your marketing budget because of the bad economy, don’t. Reducing marketing during...
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Interview with franchise expert Bruce Schaeffer, president of Franchise Valuations ....
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Interview with Jim Markel of Red Oxx, a Montana-based seller of travel adventure gear.
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Nov. 4--Deciding how best to spend advertising dollars promoting economic development brought divided opinions among Port Arthur City...
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Nov. 4-- Sinclair Broadcast Group Inc. reported Wednesday an increase in third quarter net income and said the...
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Whether they're airing promos with ballplayers and aliens or showing trailers for the latest holiday flick, sports leagues...
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Kurt Zitzner, owner of Mugzees restaurant, discusses the ad strategy for Mugzees.
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John Cayer, who has worked in brand management at SC Johnson for the past 10 years, talks about...
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How to Turn Your Business Dream into a Successful Reality
Napa Valley business owners tell Sumer Morenz of D&B Digital TV how they turned passion into bottom-line success.
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