Journals By Industry - Marketing & Advertising Expenditure

Breakfast is out at the New Orleans Regional Business Park. So, too, it appears, is an annual commission paid to the real estate agent who lured the sole tenant to the park's 130,000-square-foot...

Staples Survey Reveals Marketing is Among Major Needs for Small Business Owners FRAMINGHAM, Mass. -- The 6th annual Staples National Small Business Survey (NASDAQ: SPLS) found that seven out of 10 small business...

DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/3d9aeb/free_marketing_10) has announced the addition of John Wiley and Sons Ltd's new book "Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off" to...

Digital content leader unveils new Cost per View video advertising technology, delivers guaranteed quality views along with social sharing and advanced tracking LOS ANGELES -- Break Media, a leading creator and publisher of...

* David Eccles School of Business Partners with Industry Experts to Prepare Business Leaders for the Challenges of Internet Marketing * New Executive Education Program Commences April 2012 SALT LAKE CITY -- The...

LOS ANGELES -- A survey out today from global provider of smart solutions for gaining market insight, Cint, has found that brands investing in market research will reap rewards, with almost two-thirds (62%)...

System Helps Global Brands Dynamically and Intelligently Allocate Web-Wide Display and Video Advertising OTTAWA, Ontario -- Solace Systems, the leading provider of hardware-based middleware, today announced that Brand.net, the digital media buying platform...

OLDWICK, N.J. -- Best's Review magazine is making the January 2012 "Innovators Showcase" issue free for all visitors to www.bestreview.com/freeissue. This special issue focuses on 15 ideas--selected from nearly 70 submissions by a...

Call it Lilly's squeeze play. Indianapolis-based Eli Lilly and Co. is now in the predicament of watching revenue fall as its patents on older products expire, even as the company needs to spend...

Leading Digital Ad Buying and Optimization Platform Enhances Multi-channel Campaign Capabilities SAN JOSE, Calif. -- Adobe Systems Incorporated (Nasdaq:ADBE) today announced the completion of its acquisition of privately held Efficient Frontier, a leader...

Data Based on Efficient Frontier's Q4 2011 Digital Marketing Performance Report SUNNYVALE, Calif. -- Brands are continuing to invest in Facebook advertising and focusing on fan acquisition. Spend in social media advertising is...

DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/e601da/supplier_marketing) has announced the addition of iCD Research's new report "Supplier Marketing Spend Activity in the Airport Industry - 2011-2012: Survey Brief" to their offering. This report is...

Leading Home Design Magazine Employs Digimarc Discover[TM] to Bring Readers an Unprecedented Print-to-Mobile Experience BEAVERTON, Ore. -- Digimarc Corporation (NASDAQ: DMRC) announced today that House Beautiful, the leading authority on home design and...

IgnitionOne releases positive Q4 Digital Media Report as Mobile marketing becomes an emphasis in marketer media mix NEW YORK -- The year ended with an extremely strong Q4 for online advertising as U.S....

INDIANAPOLIS -- Indianapolis-based appliance and electronics retailer, hhgregg, Inc. (NYSE:HGG) today announced preliminary results for the fiscal third quarter ended December 31, 2011 and updated fiscal 2012 (year ending March 31, 2012) guidance....

TruSignal to Deliver Greater Precision, Efficiency to Advertisers and Interactive Agencies In Segmenting Today's Savvy Online Consumers ST. CLOUD, Minn. -- Predictive analytics firm eBureau today announced it is spinning off its online...

HOUSTON -- Mattress Firm Holding Corp. (NASDAQ: MFRM) today announced that the Company is raising its net revenue and comparable-store sales guidance for fiscal 2011 ending January 31, 2012. For fiscal 2011, the...

Messaging targeted at self-directed investors seeking validation in today's markets Refreshed creative includes mix of animation and live action Multi-channel traditional and online media buy begins January 9, 2012 OMAHA, Neb. -- TD...

Most Improved Brand of the Year Awarded to State Farm MOUNTAIN VIEW, Calif. -- Ace Metrix, the authority of television advertising effectiveness, today honors Microsoft Kinect as the 2011 Brand of the Year...