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If you're thinking of advertising in newspapers or magazines, it's a good idea to understand the advantages and...
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To find out how much it costs to advertise in a magazine, you have two main choices. You...
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Interview with Patricia Block, Marketing Professional with Meridian Builders
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One of the most powerful selling points of outdoor advertising for local businesses is its extreme versatility, its...
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Measuring the success of Internet marketing efforts is easy, because you have quantifiable results.
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Here are some ways to optimize your site so that search engines will list your site higher in...
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Keep it simple, keep in touch and know your users’ limitations so you can provide the best Web...
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Cutting back during a downturn can erode your market share and make it difficult to regain ground once...
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If you can distinguish your product or service from the competition, you will be ahead of the game.
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Bill Weidlein, vice chairman of Trans National, a telecommunications provider, discusses lessons he learned in taking Trans National...
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The problem with free ads and other free online marketing channels is that they might give the wrong...
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Learn how to use every outlet and all the resources and promotional tools available.
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Outsourcing this service requires research, know-how, and a clear vision of current and future business goals.
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Mailing lists can help small businesses find new customers, but it's important to know what to look for...
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Choosing the type of online advertisement that's most appropriate for your business or product can be a challenging...
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Radio advertising typically costs much less than television advertising, making it an attractive choice for smaller businesses that...
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Television advertising can be great for business. But it doesn't come cheap and good ads aren't easy to...
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At the same time that voice and data networks have converged, specialized call-center capabilities have been integrated as...
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Use these tactics to make your small-business site shine in local searches.
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The Federal Trade Commission's Telemarketing Sales Rule sets strict guidelines for telemarketers. Learn more about these important provisions...
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Are You Ready to Start Your Dream Business?
Sumer Morenz of D&B Digital TV hits the streets of San Francisco to ask people about the businesses they want to start.
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