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What Are the Fundamentals of Brand Management?
John Cayer, who has worked in brand management at SC Johnson for the past 10 years, discusses the fundamentals of brand management.
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Industry Associations

Industry Associations
Marketing and Advertising Global Network
Cooperative network of non-competing advertising, marketing, merchandising, and public relations agencies. Aims to bring about, through mutual cooperation, greater accomplishment and efficiency in the management of member advertising agencies. Other ...

Members: 40
Founded: 1946
Dues: regular, $6,500 annual.