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MarketingGM for maverick trades Harley; EXCLUSIVE: Bike maker turns to innovator Richer to lure...

By HALLIDAY, JEAN
Publication: Advertising Age
Date: Monday, July 9 2007

Byline: JEAN HALLIDAY

jhalliday@adage.com

the man who scored a huge publicity coup by giving away cars on "Oprah'' and who moved 1,000 cars in 41 minutes after an appearance on "The Apprentice'' is leaving General Motors for one of the hottest brands around: Harley-Davidson. He'll be the venerable motorcycle brand's first chief marketing officer.

Marc-Hans Richer, who at 40 is one of the better-known figures in auto marketing today, made his mark in new media and branded entertainment, particularly in the last five years, as advertising director

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