ADVISORY/Texas Gets In Gear at the 3rd Annual Cycle World International Motorcycle Shows...

News/Assignment Editors & Automotive Writers

ADVISORY...for Friday - Sunday (Dec. 14 - 16, 2001)

SANTA ANA, Calif.--(BUSINESS WIRE)--Dec. 10, 2001

The Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks

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An anticipated crowd of more than 20,000 Texas motorcycle enthusiasts will assemble to be among the first to preview the complete 2002 model line-up of ATVs, cruisers, dirt bikes, dualsports, scooters, and sport bikes in factory showcase displays from the industry's leading manufacturers, including Aprilia, BMW, Buell, Ducati, Harley-Davidson, Honda, Kawasaki, Suzuki, Triumph, Victory and Yamaha. Representatives from local dealerships will be on hand to answer questions and help enthusiasts determine the perfect ride for their size and experience level.

Complementing the new vehicles is an impressive aftermarket manufacturer contingent offering everything from performance parts to the latest communications hardware and apparel. Those looking to re-furbish their wardrobe or dress up their ride will be pleased to know that many of the products on display are also available for on-site purchase. Show-goers are also invited to preview the season's hottest product offerings at "The Factory", a series of showcase displays boasting parts and accessories from companies such as Arai Helmets, Autocom Communication Specialists, Bridgestone Tire Company, Castrol, ChatterBox, Dowco, Inc., Dunlop Motorcycle Tires, Dynojet Research, GIVI USA, HJC Helmets, K & N Engineering, Kendon Industries, Metzeler Motorcycle Tires, Muzzys Performance Products, Prexport, Progressive Suspension, Samson Exhaust, Shoei Helmets, Suomy Helmets, Thunder Manufacturing, Travelcade/Saddlemen, Winex Helmets and Yuasa Battery, Inc.

Starving for two-wheeled action? Hungry crowds will tame their cravings with a feast of gravity defying acrobatics performed by Finnish Trials rider Tommi Ahvala of Team Extreme. Imagine a motorcycle launching up a 16-foot vertical wall onto a 22-foot flowing indoor waterfall, and then landing on a suspended platform barely the length of the bike! This radical display is not for the weak at heart. Outside of the show, Ahvala competes -- and wins -- at professional competitions internationally throughout the year, maintaining an average world ranking "in the top 3." Show-goers won't want to miss one of these stellar performances during the three-day event.

In tribute to the days of moto-past, Cycle World Magazine will host the Cycle World Classics collection, a showcase of classic, custom and vintage motorcycles of historical significance provided by participating manufacturers.

To top it all off, one lucky consumer may win a new motorcycle or ATV by visiting the Dallas show. Sponsored by American Suzuki Motor Corporation, the Official Motorcycle/ATV Giveaway offers consumers a chance to win a 2002 Katana(R) 600 or Eiger(TM) 400 4x4 Automatic. Other drawings will be held throughout the show at the Product Giveaway table. In addition to great merchandise, one person has a chance to win a Bruce Brown autographed jacket from Malcolm Smith Racing compliments of Monterey Media, Inc.

Jeff D'Entremont, Show Manager the Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks commented: "We have worked hard all year to pull together a package of exciting new features, vehicles and exhibitors that we hope will keep them coming back for years to come."

Tickets are available in advance on the show Web site, www.motorcycleshows.com, and on-site at the box office: adults $8; children (ages 6-11) $4; children (under 6) FREE. Groups of 20 or more are encouraged to purchase tickets online for a $2 discount or contact TEAM Powersports for information on receiving the discount at the show. Members of the American Motorcyclist Association, who show their membership cards when purchasing tickets at the box office on-site, are also eligible for a $1 rebate coupon redeemable at the AMA booth inside the show. $1-off discount coupons are also available at local participating dealers. Visit www.motorcycleshows.com for a current list of participating dealerships. Free Motorcycle Parking and Helmet & Coat Check sponsored by BMW.

Please direct all reader inquiries to the InfoLine at 800/331-5706 CST and 218/723-9130 CST or to www.motorcycleshows.com. For media information, contact Nancy Larsen, telephone 907/696-8001, fax 907/696-8002, e-mail NLAlaska@aol.com or visit the online Media Center located at www.motorcycleshows.com. For additional information on the 2002 show series, please contact TEAM Powersports at Advanstar Communications, Inc., 201 Sandpointe Avenue, Suite 600, Santa Ana, CA, 92707, telephone 800/854-3112, 714/513-8400, fax 714/513-8481 or e-mail ldanilevicius@advanstar.com.

TEAM Powersports and the International Motorcycle Shows(R) team extends its sincere appreciation to long-time sponsors Cycle World Magazine and Toyota Trucks for their continued support and contributions to the series. Additional thanks go to the Dallas Morning News and Texas Auto Trader(R) Magazines for their effort and assistance with the Dallas show.

TEAM Powersports is one of the largest producers of trade shows and conventions for the powersports industry worldwide. It is part of the Advanstar Powersports Group, which includes the Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks, the Dealernews International Powersports Dealer Expo, Dealernews magazine, Powersports Magazine and Sturgis Guide. Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. The Company has 1,500 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.

Photos available upon request