Kill the cliche.(Editor's Comment)

If people repeat something long enough, they start believing it. "Corrugated's a commodity" has been a catchy mantra among some of your customers for a long time--so long that it has evolved into a cliche. Cliches are like a crooked politician's promises--destined to be broken.

Take another look at this issue's cover. What you see there is a corrugated solution designed to make everyone's life easier. The people who receive this package by UPS or FedEx don't have to struggle with a commodity to gain access to the new wheelchair inside it. The chair's manufacturers saw