Succesfully selling to the New Domestics.(Insight)

Most auto suppliers are familiar with the Big Three's loss of North American market share to the "New Domestic" producers--foreign-owned auto-makers with assembly facilities in North America. Since 1999, the New Domestics have gained 10% in market share--an average of 2% per year. Between imports and North American production, they now control over 50% of the passenger car market and close to 25% of the light truck market. (Over three quarters of these sales are represented by Toyota, Honda and Nissan.)

Too many suppliers have been slow to respond, and continue to have