With Nosco, you get the real thing: Nosco helps drug and device makers authenticate brands with...

According to the Food and Drug Administration, counterfeiting investigations are on the rise--from 30 cases in 2003 to 58 cases in 2004. The FDA continues to promote the development of electronic pedigrees and the use of authentication technologies.

Mass serialization is a proven technology

to authenticate and develop an e-pedigree. By utilizing an existing infrastructure of bar code technology, mass serialized numbers can either be a "bridge" to radio frequency identification (RFID), or complementary. Randomly generated numbers can be delivered to the brand owner through secondary packaging.

Mass serialized numbers can be digitally printed stand-alone numbers, or can be incorporated into existing bar codes. At points in the distribution network, the code is verified against a database of authentic codes. Bar codes allow numbers to be authenticated throughout a distribution channel. When read, the bar code-enabled database begins developing the electronic pedigree for the product as it moves its way through established points throughout distribution. Information is accessed by the brand owner to determine if the product is at the correct point at any given time.

Nosco incorporates overt, covert and forensic security features, such as color-shifting technologies, taggants, Verify Brand mass serialization, and dynamic Orbid codes, into folding cartons, labels, and Fix-a-Form multi-panel labels. Nosco believes in a Life Cycle Management approach offering independent expertise to identify, select, and implement security technologies.

According to Gregg Metcalf, industry market manager for Nosco Security Protection, "Every situation is unique. Nosco's approach is to help customers develop and implement a multi-generational security strategy over the life of their brands. Most options can be implemented immediately and are rotated over time."

Nosco's primary focus is to help make it easier to:

Prevent counterfeiting and diversion

Reduce cost and complexity

Launch drugs worldwide

Enhance brand image

Comply with industry regulations

Nosco is dedicated to helping customers meet their objectives through collaboration and working together to drive measurable results.

Customers receive the benefits of Nosco multiple products including folding cartons, printed literature, pressure sensitive labels, combination packaging, and Fix-a-Form multi-panel labels.

Additionally, Nosco offers strategic service initiatives. The company can help customers manage anti-counterfeiting, diversion, and track-and-trace with single- or multiple-layered security features customized to meet their specific needs.

End users who attend a demonstration will receive a Nosco security kit that integrates multiple security technologies and 18 security layers into a folding carton, primary label, security seal, and a Fix-a-Form Informaxx multi-panel booklet.

For more information

Nosco Printing Group

847-336-4200; www.nosco.com