Lead your company to new heights.

To grow a prosperous company it's imperative to stay on the cutting edge with your management and construction techniques. Competition is fierce. Your challenge is to stay ahead and prosper through constant improvement and innovation.

That's why we offer the CEO LEADERSHIP FORUM. This

This year's 10th anniversary CEO LEADERSHIP FORUM has been expanded to honor the nation's top 100 concrete construction companies, as published in the July 2002 issue of CONCRETE CONSTRUCTION magazine. You'll hear how these top companies built their business and learn the insider secrets to their success. Senior executives from among the top 100 companies will attend the Forum, expanding your opportunities to network, share ideas and develop new strategies for the coming year.

Our goal for the CEO LEADERSHIP FORUM has always been simple: every attendee will walk away with at least one practical idea to improve his business in the next year. Most of the CEOs who attend once return every year, so we must be getting it right.

Take your place with the leaders of your industry. When the most successful concrete contracting executives gather, we guarantee you'll find all the innovative ideas you need to build a better business. There's no meeting like it anywhere.

CONFERENCE AGENDA

DAY ONE * Thursday, July 25th

6:30 p.m. - 9:30 p.m.   Opening Reception:
                        After-Dinner Session: How to Build an
                        On-Purpose Business

DAY TWO * Friday, July 26th

7:30 a.m. - 8:00 a.m.   Continental Breakfast

Spouse Program

8:00 a.m. - 11:00 a.m.  Building S.W.E.A.T. Equity into Your Marriage

CEO Program

8:00 a.m. - 8:45 a.m.   What Makes a Good Concrete Contractor Great

8:45 a.m. - 9:15 a.m.   Leadership Through Financial Management: Panel
                        Session

9:15 a.m. - 9:35 a.m.   Coffee Break

9:35 a.m. - 10:05 a.m.  Leadership Through Financial Management:
                        Breakout Session

10:05 a.m. - 10:25 a.m. Coffee Break

10:25 a.m. - 11:20 a.m. Leadership Through Strategic Planning: Panel
                        Session

11:20 a.m. - noon       Leadership Through Strategic Planning: Breakout
                        Session

Noon - 1:30 p.m.        Lunch & From the Trenches: Lively Talks From
                        Top CEOs

Afternoon               Outdoor Activities

6:00 p.m. - 7:30 p.m.   The Concrete Commander Reception,
                        Sponsored by Hilti and the American Society of
                        Concrete Contractors

DAY THREE * Saturday, July 27th

7:30 a.m. - 8:00 a.m.   Continental Breakfast

CEO Program

8:00 a.m. - 9:00 a.m.   Leadership Through Finding, Motivating, and
                        Keeping Good People

9:00 a.m. - 9:20 a.m.   Group Photo

9:20 a.m. - 10:00 a.m.  Innovations in Concrete Construction

10:00 a.m. - noon       Sponsor Roundtables

Afternoon               Golf and Other Reception

6:00 p.m. - 9:00 p.m.   Dinner and Awards Honoring CONCRETE
                        CONSTRUCTION'S Top 100 Contractors
Conference Schedule

DAY ONE * Thursday, July 25th

6:30 p.m.-9:30 p.m.
OPENING RECEPTION WITH DINNER

AFTER-DINNER SESSION:
HOW TO BUILD AN ON-PURPOSE BUSINESS

You can get your business to work, for you! George Hedley, an INC
magazine "Entrepreneur of the Year" award winner, shares his proven
business and personal success secrets to get your business to give you
what you want. Get results without your full time, hands-on
supervision. Run your business like an owner: well rewarded and
in-control instead of an over-worked and under-paid, do-everything,
make-every-decision, stressed-out worker. Learn how to balance your
personal and professional life to enjoy all of your time while
maximizing results. Presented by a formerly stressed-out and overworked
$100 million business owner in a fast-paced, fun and enthusiastic
style with real life ideas that work. Get your business to give you
everything in life you want!

George Hedley, Entrepreneur and Business Owner, Costa Mesa, CA

DAY TWO * Friday, July 26th

7:30 a.m.-8:00 a.m.
CONTINENTAL BREAKFAST

SPOUSE PROGRAM
8:00 a.m.-11:00 a.m.

BUILDING S.W.E.A.T.
EQUITY INTO YOUR
MARRIAGE

Brad Humphrey, cofounder and president of
Pinnacle Performance Group, will work though
some team building exercises and describe
what each of the letters in S.W.E.A.T means to
you and your spouse.

Brad Humphrey
Pinnacle Performance Group

CEO PROGRAM
8:00 a.m.-8:45 a.m.

WHAT MAKES A GOOD
CONCRETE CONTRACTOR
GREAT?

How does a contractor become a great
leader? Director of FMI Corporation, Scott
Humrickhouse will discuss the importance of
developing yourself and your team to look
creatively at financial management, by setting
strategy and sticking with it, by finding
and motivating the best people, by always
adopting the latest technology, by maintaining
safe high-quality job sites, and by marketing
your services. Humrickhouse will top
off the session with insights about how to
grow your company through careful planning
and management of financial resources.

Scott Humrickhouse
Director, FMI Corp.

8:45 a.m.-9:15 a.m.

LEADERSHIP THROUGH
FINANCIAL MANAGEMENT:
PANEL DISCUSSION

Draw inspiration from a panel of pioneering
concrete contractors who already understand
the ins and outs of creating good proposals,
developing smart bids, controlling overhead,
and getting paid. Under Scott
Humrickhouse's leadership, this panel will
discuss issues related to maintaining and
improving cash flow, using financial statistics
to monitor performance, developing bids
that get you the job at a fair price, negotiating
fair claims, and determining responsible
profit margins and overhead percentages.

PANEL:

Scott Humrickhouse, Director
FMI Corp.

Tommy Ruttura, CEO
Ruttura & Sons Construction

Denny Ahal, CEO
Aha/Contracting Company

Tony DeCarlo, CEO
Tru Wall Concrete

9:15 a.m.-9:35 a.m.

COFFEE BREAK

9:35 a.m.-10:05 a.m.

LEADERSHIP THROUGH
FINANCIAL MANAGEMENT:
BREAKOUT SESSION

After participating in the Leadership Through
Financial Management panel discussion,
attendees will break out into small group sessions.
This session provides another opportunity
to learn from the industry's best and share
your ideas for financial management.

10:05 a.m.-10:25 a.m.

COFFEE BREAK

10:25 a.m.-11:20

LEADERSHIP THROUGH
STRATEGIC PLANNING:
PANEL DISCUSSION

Every successful business needs to be built
on a strong foundation of strategic planning.
Three of the industry's leading concrete
contractors will form a panel discussion on
how to develop a strategic plan that works for
you--keeping your company focused on the
road to success. Under George Hedley's leadership,
this panel will discuss how to develop
a strategic plan, when to modify it, when to
stick with it, how to measure performance,
how to identify new target markets, and how
to differentiate tactics from strategy.

PANEL:

George Hedley, Entrepreneur &
Business Owner, Hardhat
Presentations

Ron Schuster, CEO
CECO Concrete Construction

Harry Moats, CEO
Precision Concrete Construction

Al Engelman, CEO
Engelman Construction

11:20-noon

LEADERSHIP THROUGH
STRATEGIC PLANNING:
BREAKOUT SESSION

After participating in the Leadership Through
Strategic Planning panel discussion, attendees
will break out into small group sessions. This
session provides an opportunity to discuss the
details of developing a strategic plan that
works for you--keeping your company
focused on the road to success.

Noon-1:00 p.m.

LUNCH & FROM THE
TRENCHES:
LIVELY TALKS FROM TOP
CEOS

Because the best ideas come directly from
the trenches, attendees will enjoy hearing the
stories behind the success. This session
includes three tales of heroism as seen from
the front lines of the concrete construction
business. Three contractors will briefly
describe a problem they encountered in the
field and discuss how they overcame the
challenge.

6:00 p.m.-7:30 p.m.

THE CONCRETE
COMMANDER RECEPTION

sponsored by:

STELLAR and
AMERICAN SOCIETY OF
CONCRETE CONTRACTORS

Take this opportunity to witness every concrete
contractor's dream truck. Developed to
show all the possibilities of a work truck if you
dream big, the traveling Concrete Commander
truck will debut at this year's CEO Leadership
Forum. You'll see first-hand all the capabilities
that this truck has to offer, from built-in tools
and accessories to design plans displayed on
the truck's computer monitor.

DAY THREE * Saturday, July 27th

7:30 a.m.-8:00 a.m.

CONTINENTAL BREAKFAST

CEO PROGRAM
8:00 a.m.-9:00 a.m.

LEADERSHIP THROUGH
FINDING, MOTIVATING,
AND KEEPING GOOD
PEOPLE

As concrete construction becomes more
high-tech and complex, it is essential to have
top-notch workers. In conjunction with two
of the industry's top CEOs, this panel session
wilt review how they have been successful at
getting and keeping competent and motivated
employees at all levels from laborers to project
managers. They'll discuss the development
of lob descriptions and skill requirements
that motivate trained employees to
stay on the job.

PANEL:

Gary Paterson, Owner
Constructionjobs.com

Dan Baker, CEO
Baker Concrete Construction

Peter Emmons, CEO
Structural Group

9:00 a.m.-9:20 a.m.

GROUP PHOTO

9:20 a.m.-10:00 a.m.

INNOVATIONS IN
CONCRETE CONSTRUCTION

How can we succeed without knowing the
intricacies of our industry? Hanley-Wood
editors will describe the innovative products
and construction techniques that will make
a difference in how concrete is constructed--making
your job more efficient and profitable.
Specific topics include information
technology in the office and on the jobsite,
rheology--the difference between slump and
flow characteristics of concrete, residential
concrete construction techniques, and the
newest formwork systems.

William Palmer, Editor-in-Chief
Concrete Construction

Richard Yelton, Editor-in-Chief
The Concrete Producer, Masonry
Construction

Joseph Nasvik, Senior Editor
Concrete Construction

Sue McCraven, Senior Editor-Engineering,
Concrete
Construction

10:00 a.m.-noon

SPONSOR ROUNDTABLES

Sponsoring manufacturers will lead roundtable
discussions about the relationship
between those developing new products and
those who use them in the field. What new
tools and materials do contractors need so
they can build more efficiently and productively?
What materials and equipment are
available or are in the planning stages to
assist high-powered contractors today?
Dream big and maybe they will deliver.

Afternoon

GOLF

6:00 p.m.-9:00 p.m.

DINNER AND AWARDS

Now expanded to honor the nation's top 100
concrete construction companies, the gala
awards dinner will recognize some of the
largest, most productive companies serving
our industry today.

General Information

Location

The CEO LEADERSHIP FORUM will be held at Carmel Valley Ranch. Behind this vast, 1700-acre estate lies a world of extraordinary natural beauty, including the majestic oaks and rugged hills of the Monterey Peninsula. Within minutes, you'll find an 18-hole championship golf course, and the beaches and galleries of Carmel-by-the-Sea.

Accommodations

Hotel rooms for CEO LEADERSHIP FORUM attendees have been reserved at Carmel Valley Ranch at discounted rates. Rate is $295 a night plus tax. Attendees should reference the CEO LEADERSHIP FORUM to receive the discounted rate.

Attendees are responsible for their own hotel and travel accommodations. Book early because space is limited. This special rate is only available until June 23, 2002. After that time, hotel room availability and rates are at the hotel's discretion. For reservations, call the hotel direct at 831-625-9500.

Cancellation Policy

A cancellation must be made in writing and submitted to the Hanley-Wood Registration Company via mail, fax or e-mail.

A cancellation request received 31 days or more prior to the first day of the conference will receive a full refund minus a $50 handling fee.

A cancellation request received on or within 30 days of the first day of the conference will be subject to a loss of 50% of the entire registration fee.

A cancellation request received within one week of the first day of the conference will be subject to a loss of 100% of the total registration fee.

All refunds will be processed after the conference is complete.

Speakers

Denny Ahal
CEO
Ahal Contracting
Company

Dan Baker
CEO
Baker Concrete
Construction

Tony DeCarlo
CEO
Tru Wall Concrete

Peter Emmons
CEO
Structural Group

Al Engelman
CEO
Engelman
Construction

George Hedley
Entrepreneur &
Business Owner
Hardhat Presentations

Brad Humprey
Cofounder &
President
Pinnacle Performance
Group

Scott Humrickhouse
Director
FMI Corporation

Harry Moats
CEO
Precision Concrete
Construction

Gary Peterson
Owner
Constructionjobs.com

Tommy Ruttura
CEO
Ruttura & Sons
Construction

Ronald W. Schuster
President & CEO
CECO Construction
Group