Hasbro Unveils Innovative New Toys, Games andEntertainment Experiences at Toy Fair 2008.

PAWTUCKET, R.I. -- Hasbro, Inc. (NYSE: HAS) reveals its exciting new product offerings at New York's annual American International Toy Fair with innovation in a wide range of entertainment categories.

Hasbro's beloved portfolio of classic brands, known by kids of all ages across the globe,

observes remarkable milestones and introduces news ways to experience the fun in 2008. The PLAYSKOOL brand celebrates its 80th anniversary with an exciting and diverse line-up of products for the younger set including KOTA THE TRICERATOPS an animatronic baby dinosaur full of personality and big enough for little tots to sit on. Both the MY LITTLE PONY brand and TRIVIAL PURSUIT turn 25 this year and are celebrating with exciting new introductions such as the MY LITTLE PONY PONYVILLE SWEET SUNDAE AMUSEMENT PARK playset and TRIVIAL PURSUIT DIGITAL CHOICE. SCRABBLE celebrates its 60th anniversary in style with the SCRABBLE[R] GAME DELUXE EDITION DIAMOND ANNIVERSARY VERSION. Hasbro also goes global in 2008 with the introduction and excitement of MONOPOLY HERE & NOW: THE WORLD EDITION. Another kind of celebration is underway in 2008 as Hasbro welcomes CRANIUM and its stable of creative games to the Hasbro family of distinguished brands.

Among the traditional toy and game categories, highlights include new products in support of several upcoming blockbusters including Indiana Jones and the Kingdom of the Crystal Skull, Iron Man and The Hulk. The entertainment doesn't stop there as a stellar line of products will be released is support of the upcoming Star Wars: The Clone Wars theatrical release and animated series. Hasbro also fetches the latest highly realistic offering from FURREAL FRIENDS by introducing BISCUIT MY LOVIN' PUP pet puppy, an interactive golden retriever that's amazingly life like. In 2008 doors will open to the LITTLEST PET SHOP VIP's; plush characters that unlock an online LITTLEST PET SHOP world. Hasbro will also introduce NOODLEBORO, a new series of PLAYSKOOL branded games that let parents nurture kids' social skills naturally through multi-sensory play.

With so many toys and games that have touched the childhoods' of several generations, Hasbro is thrilled to be able to expand the ways people can experience its brands. Hasbro's long-term strategic licensing alliance with Electronic Arts (EA) will bring together two of the most powerful entertainment companies and will enable such Hasbro brands as NERF, MONOPOLY and SCRABBLE, to be enjoyed in the digital arena as well as in the traditional toy and game aisles. Hasbro's extensive licensing program does not stop there and consumers can experience its brands such as TONKA, MY LITTLE PONY and LITTLEST PET SHOP in a variety of different ways.