MGA Entertainment's Bratz Are the Undisputed #1 Fashion Doll and Property.

Feature, Lifestyle & Retail (Toy) Editors

Toy Fair 2004

LOS ANGELES--(BUSINESS WIRE)--Feb. 17, 2004

For the 3rd consecutive year, MGA Entertainment's wildly popular fashion doll and girls lifestyle brand, Bratz(TM), took home major accolades at the 2003 Toy of the

More importantly, MGA took home the Property of the Year Award for Bratz(TM) and the Girl Toy of the Year Award for its Bratz(TM) Super Stylin' Runway Disco(TM) Playset.

"Winning the awards for Property and Girl Toy of the Year, as well as all the other 2003 awards for Bratz(TM), such as Family Fun's Toy Of The Year Award, and the UK Girl Toy Of The Year award should put an end to speculation as to what brand is the #1 fashion doll brand in the world. Bratz(TM) is the #1 fashion doll and property and only Bratz(TM) are Bratz(TM)," said Isaac Larian, CEO of MGA Entertainment.

It was also announced that for the 2nd year in a row, MGA Entertainment won the Girl Vendor of the Year Award for 2003 by toy retail giant Toys R Us.

Bratz(TM) is also the #1 selling life style brand internationally in countries such as Spain, Italy, Australia, and the U.K., just to name a few.

MGA also announced that Bratz(TM), in association with 20th Century Fox, are set to release their first Direct to Home Animated Video worldwide later in 2004, and a major motion picture for Bratz(TM) is now in development. "The Bratz(TM) movie and Direct to Home Video will take the Bratz(TM) brand to a whole new level of girls entertainment," added Larian. "These are exciting times for the brand."

MGA Entertainment, a consumer entertainment products company with headquarters near Los Angeles, manufactures innovative lines of proprietary and licensed products, ranging from fashion and mini dolls to radio-controlled vehicles. Bratz(TM) was introduced in June 2001, and has since become one of the world's premier toy lines and girls lifestyle brands. The brand is also noted for having won Family Fun magazine's Toy of the Year Award three years in a row. With over 200 licensees worldwide, Bratz(TM) brings together innovative companies and cutting-edge fashion styles to create exciting, new products in apparel, footwear, and fashion accessories. The first Bratz(TM) DTV feature will be released later this year.

For more information, visit: www.mgae.com or www.bratzpack.com.

(TM) & (C) 2004 MGA Entertainment. Bratz and all related logos, names, and distinctive likenesses are the exclusive property of MGA Entertainment. All rights reserved.