Small Business Resources, Business Advice and Forms from AllBusiness.com

Survey Looks at Dealers' Opinions.

UBS Warburg's industry analysis predicts weak machinery demand, but improved commodity prices in 2001. The survey of about 1,000 agricultural equipment dealers across the US, conducted in November-December 2000, addressed such issues as changes in machinery market share, dealers' outlook for

machinery sales, inventory levels, pricing of both new and used agricultural equipment and farm and dealer consolidations, according to the report by analyst David A. Bleustein.

For the near term, commodity prices are expected to continue depressed, with the 2000 corn crop expected to increase ending inventories of corn by 10 percent. However, indications are that farmers will plant less in 2001, use less fertilizer and irrigate less -- in large part as a result of the increased price of natural gas. This will lead to the first significant reduction in corn inventories since the signing of the Freedom-to-Farm bill in 1996, Bleustein says.

Although agricultural equipment markets are predicted to remain depressed in the North American and Western European markets in 2001, the expected reduction in corn inventories will likely lead to higher prices for corn in 2001. If so, this will improve farm equipment sales and earnings power of the agricultural equipment manufacturers in 2002, Bleustein predicts.

Bleustein says there is a historical relationship between the price of corn and Deere's stock price performance, so UBS Warburg expects Deere to trade higher as inventories of corn drop and remains a "buy" rating for the manufacturer. However, UBS Warburg is maintaining a hold rating on AGCO and CNH Global, largely due to the prospects of continued loss of market share to Deere.

Several questions in the survey dealt directly with the dealers' perceptions of their "major" brand's market shares, their relationships with manufacturers and their concerns about the future. The following items are some general findings to questions in UBS Warburg's dealer survey.

* As a group, agricultural equipment dealers expect weaker machinery sales in 2001, primarily due to the depressed state of agricultural commodities and farm profitability.

* New equipment prices are weakening slightly, as list prices continue to rise and discounts are widely implemented.

* Clean used equipment remains in demand, primarily due to the return of tractors from leases and from farm auction inventories. However, high dollar used equipment values remain depressed.

* Dealers are focused on reducing their wholegoods inventories, as new equipment inventories remain below normal levels, and used equipment inventories remain slightly above normal levels.

* Dealers believe that Deere's aggressive discounting and the dealer uncertainty surrounding CNH has resulted in Deere's taking market share from its competitors, most notably CNH Global.

* The majority of dealers expect the largest wave of leased tractors is still months off (likely August and beyond), and manufacturers are selling those machines that have been returned primarily to dealers.

* Farm consolidations continue to accelerate, which could accelerate the widening of the gap in the demand chain for agricultural equipment.

* The pace of dealer consolidation is also accelerating and appears to be encouraged by the major manufacturers, according to the dealer responses from all four dealer networks (AGCO, Case IH, Deere and New Holland).

* Dealer relationships at AGCO and Deere have gotten stronger, while relations at Case and New Holland are mostly neutral to weak and are getting worse.

In addition, make sure to read these articles:

  • Research and Markets: Deere; Case-New Holland (CNH); and Agco Are Some of the Leading...
  • DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c35405) has announced the addition of Farm Equipment Manufacture - Industry Profile to their offering Brief Excerpt from ......
  • Is the Bottom of the Cycle Near?
  • PaineWebber attributes its prediction for lower levels of industry demand in 2001 for agricultural equipment and construction equipment in the North American market to several ......
  • 1990: manufacturers expect mixed sales results.
  • 1990: Manufacturers Expect Mixed Sales Results TAKE 15 opinions about farm equipment sales in 1990 and toss them in a bowl. Take another 11 opinions ......
  • CNH Global.
  • CNH Global reported a first quarter 2004 net income of $4 million, compared to a 2003 first quarter net loss of $40 million. During this ......
  • Brand Strategy Gels for CNH
  • CNH Global has certainly started the year hot. Three years after forming a worldwide construction-equipment company featuring the brands of Case Construction Equipment and New ......
  • CNH Global to sell or close five plants
  • CNH Global, an agricultural and construction equipment manufacturer, says it plans to close or sell five plants in Wisconsin, Illinois, and North Dakota. The restructuring ......
  • CNH Global Announces Annual Dividend.
  • Business Editors RACINE, Wis.--(BUSINESS WIRE)--March 12, 2001 The Board of Directors of CNH Global N.V. (NYSE:CNH) has recommended a dividend for the year 2000 of ......
  • CNH Global Announces Two Departures fromBoard.
  • Business Editors RACINE, Wis.--(BUSINESS WIRE)--Oct. 11, 2000 CNH Global (N:CNH) today announced two departures from its board of directors. Umberto Quadrino, who was also co-chairman, ......
  • CNH Created from Case and New Holland Merger; BeginsTrading Today on NYSE as CNH.
  • NEW YORK--(BUSINESS WIRE)--Nov. 15, 1999-- CNH (N:CNH), the company created from the merger of Case Corporation and New Holland, will begin trading today on the ......
  • CNH Global.
  • CNH Global said it will create a tractor assembly operation in Racine, Wis., separate from the existing tractor production facility that the company previously said ......
  • CNH Global announces it has restructured into four legal entities.
  • CNH Global announces it has restructured into four legal entities: Case IH Agriculture; Case Construction; New Holland Agriculture; and New Holland Construction....
  • CNH Global. (Company News).
  • CNH Global, Lake Forest, Ill., announced that it will supply the Samara region of Russia with a fleet of agricultural equipment totaling more than $11 ......
  • CNH Global.
  • CNH Global said it expects to have production of its New Holland Bidirectional tractor moved from its former Winnipeg, Canada, plant to the CNH facility ......
  • Auburn restructures, lays off 20%
  • Auburn Foundry Inc., Auburn, IN, has idled 20 percent of its employees as it institutes a restructuring program, according to reports in Indiana. Unconfirmed details ......
  • CNH Global N.V. to Release Second Quarter 2001 Results on Tuesday, July 24, 2001.
  • Business Editors RACINE, Wis.--(BUSINESS WIRE)--July 9, 2001 CNH Global N.V. (NYSE:CNH) will release its second quarter 2001 results on Tuesday, July 24, 2001. Beginning at ......

How to Create a Successful E-Commerce Web Site
AllBusiness Exclusive: A profile of Red Oxx, a Montana-based seller of travel adventure gear.