Noted Designer Paula Scher To Receive TDC Medal

Designer Paula Scher has been chosen as the recipient of the Type Directors Club TDC Medal. The award will be presented Nov. 1 at Twenty Four Fifth in New York City.

For more than three decades Ms. Scher has been at the forefront of graphic design. She has been a principal in the New York office

She began her career as an art director in the 70s and early 80s when her eclectic approach to typography became highly influential. In the mid-90s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have reimagined the urban landscape as a dynamic environment of dimensional graphic design.

Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of classic American brands.

Ms. Scher has developed identities and packaging for a broad range of clients that include The New York Times Magazine, Perry Ellis, Bloomberg, Target, Jazz at Lincoln Center, the Detroit Symphony, and the New Jersey Performing Arts Center.