Small Business Resources, Business Advice and Forms from AllBusiness.com

Sweet Cred Line.

The Jel Sert Co.

(630) 876-4929

Sweet Cred, a hot new international line of kids' confectionery products, combines candy and toys to give children of all ages a chance to play with their food.

[ILLUSTRATION OMITTED]

Derived from the Hip-Hop slang expression,

Street Cred, the Sweet Cred portfolio includes items with a bit of an edge, geared toward children of all ages and with suggested retail prices of from $1.99 to $2.99.

Wrist Lickers are hard fruity candies encased in a plastic cover on a watch-like strap. They're available in strawberry, raspberry and orange flavors.

Sweet Cred Movables are tubes of fruit-flavored hard candy with a variety of action toys affixed to the top. The Movables line will feature fresh item introductions throughout the year, including Skateboarders, Road Builders, Choppers, Space Shots, Xtreme Wheels, RevHeads, and more.

Sweet Cred Cuties are unique hand-painted collectible porcelain dolls featuring a variety of outfits and packaged with a rainbow lollipop.

In addition, make sure to read these articles:

  • Baking and Dessert Mixes in the United States Facing Increasing Competition from In-Store...
  • DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c24803) has announced the addition of Baking and Dessert Mixes in the United States to their offering In ......
  • BACK TO SCHOOL: Refresher course
  • Retailers who want to make the grade with school lunches and snacks will have to pay attention to what kids want. There's plenty to learn.
  • Brands.
  • 1 1 & ONLY S & S CANDIES, INC. 100 GRAND Nestle USA 2 2 FEET OF Sahagian & Associates Inc. 5 5TH AVENUE The ......
  • You are what you wear
  • Worrying about corporate image and customer relationship management may be good for your company's balance sheet, but if you want to get ahead you should ......
  • Self-Management?
  • It's tough enough to manage others, but ourselves? Yes, I jest, we need to be master self-managers before we can gain any kind of street ......
  • Novelty marketer keeps it playful.
  • Almost every one who targets a novelty/interactive product to children talks about the importance of "play value." Marketers at Sweet Cred Corp. USA are especially ......
  • California EPA's white knight
  • In 2003, Lehigh's white cement earned what might be called the ultimate piece of green building products street cred: A place in the construction of ......
  • Brand new friend. (Kia Carens).
  • It takes a confident buyer to choose a Kia. Brand image is not strong, verging on anonymous. It is known, if at all, for making ......
  • Ball Don't Lie
  • Travis Reichard only answers to the name Stick. He hangs out at Lincoln Park basketball court in Los Angeles, which is practically a character in ......
  • Ecko Puts Its Street Cred on the Lines
  • Mark Ecko Enterprises continues to channel the values of urban life in two fall campaigns for its G-Unit and Ecko Unlimited apparel lines, both slated ......
  • Roll Out Into the World of Homies!
  • Destineer Announces 'Homie Rollerz' for Nintendo DS([TM]) MINNEAPOLIS -- They have sold over 140 million figures and invaded toy stores, clothing racks, television and more....
  • Street Cred
  • Itís no secret that style emanates from the city out. And while West Coast and East Coast fashion trends often start and end on differing ......
  • A Palate for Pallets
  • Among the menu offerings at Cheryl's Global Soul in Brooklyn, New York, are a Moroccan vegetable tagine and Thai coconut-curry mussels. Yet ask chef-owner Cheryl ......
  • Funny face.
  • I've reached that age where my 'street cred' needs a serious boost. If Lamborghini made a van, that would be the vehicle for me right ......
  • Cable’s Next ‘Musical’ Is Anyone’s Guess
  • I can’t put my finger on it. How could such an addictive force take hold of my two young daughters right under my own nose?...