"Show and Sell".

In New York City, the street hawkers abound on almost every corner, selling wares of all sorts, especially on the heavily trafficked areas of 3rd, Madison, Lexington and Fifth Avenue.

Imagine peddlers occupying street space along the sidewalks, selling jewelry, hats, shawls, ladies

pocket books and almost every other product imaginable. Would you believe, the merchandise is spread out along the streets housing some of the most expensive real estate in America? I mean Bloomingdales and Saks Fifth Avenue. Of course these peddlers aren't any threat to these organizations. I am sure these world renowned department stores do not consider these hustling sales people a danger to their yearly sales' volume. Some have licenses to sell. Some do not.

The effort to make a living--some kind of a living is borne out by these street entrepreneurs. Show your merchandise. Sqwark about it and you will sell it.

It applies to the "Continue to promote, always routine."

Let your product be shown; offer a fair price and quality above all and you will make a sale.

These peddlers are advertising and pushing their merchandise all day long. They do not cut back or hide. They are competing all the time. The transaction and procedure is the same in all lines of endeavor. Be visible. Advertise your products and services.

"Show and Sell."

Watch your sales volume bloom.

Sincerely,