Quorn Foods to launch meat substitute in U.S.
The Food and Drug Administration has given approval for a launch of Quorn Foods' meat substitute products in the U.S.
First launched in Europe in 1998, Quorn claims to be "the first new food since the potato" and it has become a very profitable business.
The company argues
The company has planned to first launch the brand in U.S. stores with eight frozen and refrigerated meat substitute products backed by $7-10 million in television, print and promotional marketing campaign.
For further information call David Wilson at 202-973-3629.
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