Brigham's Ice Cream launches pint line for convenience store shoppers.

Ask a typical guy about a favorite movie, TV show or sporting event and he's bound to come back with a famous one-liner. "Go ahead, make my day." "When the chips are down." "Win one for the gipper."

Brigham's Ice Cream, the makers of such favorite flavors as The Big Dig, Just Jimmies and

Beginning in June, Brigham's new collection of pint flavors will make their way to convenience stores throughout New England. They include:

* Bada Bing--cherry ice cream with real cherries and chocolate chips;

* When the Chips Are Down--chocolate chip;

* Say Hello to My Sweet Little Friend--coconut ice cream with bits of coconut, almonds and Brigham's famous fudge sauce;

* You, Me, The Couch-Brigham's rich vanilla ice cream with caramel sauce and Brigham's fudge sauce;

* Best Money Spent All Week--a delectable combination of chocolate chip and cookie dough ice cream;

* Boston You're My Home--aptly named as a salute to Beantown customers, who have made Brigham's Vanilla the #1 selling ice cream in the region;

* It's What's Inside That Counts--obscenely decadent, chewy, chocolaty brownies combined with caramel swirls in Brigham's rich vanilla ice cream; and

* It's All Or Nothing--chocolate ice cream laced with creme filled chocolate cookies.

"Ice cream traditionally has been a purchase made by females shopping at grocery stores," said Darryln Leikauskas, Vice President of Marketing for Brigham's. "Research shows, however, that mostly men, especially those between 18 and 39, tend to shop at convenience stores. Our new pint line has been specifically created to suit the convenience store shopper with a wide array of flavors, catchy one-liner names and available where men often make a good deal of their snack purchases--at convenience stores."

Brigham's, which was founded in 1914, offers a superior line of premium ice cream as well as elan Frozen Yogurt, which are sold throughout New England.

For additional information, contact Susan Butler, MPR, at 781-326-8823.