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Birds Eye Foods has added many new faces, including Robert Montgomery, the new senior vice president, retail sales. In this newly created position, Montgomery will be responsible for all branded and private

label retail sales, and for managing the company's private label business. Montgomery was previously vice president of sales. Western U.S., for Heinz Consumer Products. Other newcomers to Birds Eye include: Randy Hansen, marketing manager value added; Lyn Hughes, senior marketing manager Birds Eye Fresh; Dennis Ineman, marketing manager Freshlike and McKenzie; Joe Manno, director sales operations; Michael Merritt, marketing manager, dry grocery; Umbereen Mustafa, senior marketing manager frozen; Jackie Ortiz, assistant marketing manager value-added; Lisa Robinson, general council; Lucinda Rumble, manager specifications and technical support; Holly Swanson, director of sales alternate channels; and Chris Wiesen, senior product sales manager dry grocery.

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