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No definition of whole grain ...

IN ANOTHER SLAP AT FOOD marketers, the Food and Drug Administration rejected General Mills Inc.'s plea for permission to label cereal, bread and other products as a "good source" or "excellent source" of whole grains.

Despite the government's new dietary guidelines that indicate consumers

can benefit from increased consumption of whole grains, the FDA said it wants to further consider what the term "whole grain" should include before allowing marketing claims.

There has been great interest by food processors in creating and marketing whole-grain products. Since the revised dietary guidelines were released early in 2005, 432 whole-grain products were launched, more than four times as many as in 1998, according to Datamonitor and quoted by the Wall Street Journal.

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