IN ANOTHER SLAP AT FOOD marketers, the Food and Drug Administration rejected General Mills Inc.'s plea for permission to label cereal, bread and other products as a "good source" or "excellent source" of whole grains.
Despite the government's new dietary guidelines that indicate consumers
There has been great interest by food processors in creating and marketing whole-grain products. Since the revised dietary guidelines were released early in 2005, 432 whole-grain products were launched, more than four times as many as in 1998, according to Datamonitor and quoted by the Wall Street Journal.