Ralph Denisco Named President/Chief Operating Officer of WKI Holding Company, Inc. North...

Business Editors

RESTON, Va.--(BUSINESS WIRE)--March 3, 2004

WKI Holding Company, Inc. (WKI), which operates principally through its subsidiary World Kitchen, Inc., today announced the appointment of Ralph Denisco to the position of President/Chief

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Mr. Denisco will report to James A. Sharman, President and Chief Executive Officer of WKI. He will be responsible for integrating the Sales, Marketing, and Operations teams throughout North America while leading World Kitchen's worldwide supply chain network.

Mr. Denisco joins World Kitchen from a series of successful assignments over the last 20 years as President and CEO of Drumstick Company, Nestle Ice Cream, Norse LP and most recently, President and CEO of Rexall Sundown, the world's largest manufacturer of nutritional supplements and vitamins.

Mr. Denisco previously held various sales and marketing positions for Lever Brothers Company, American Can Company and Season-All Industries, Inc.

"Ralph has streamlined operations, reduced costs, improved productivity and significantly increased profitability in each of his previous assignments," states Mr. Sharman. "He has an impressive track record of launching new products and integrating diverse business units. We believe he will quickly become a key contributor to our leadership team, and ultimately, to the success of World Kitchen."

Mr. Denisco earned a Bachelor's degree in business marketing from the University of Illinois. He will be located in the company's Chicago office.

About World Kitchen

Headquartered in Reston, Virginia, World Kitchen and its affiliates, manufacture and market glass, glass ceramic and metal cookware, bakeware, tabletop products and cutlery sold under well-known brands including CorningWare(R), Pyrex(R), Corelle(R), Revere(R), EKCO(R), Baker's Secret(R), Magnalite(R), Chicago Cutlery(R) and OXO(R). The Company employs approximately 2,900 people, and has major manufacturing and distribution operations in the United States, Canada, and Asia-Pacific regions. For more information, visit www.worldkitchen.com.